NBC has relayed the latest overnight ratings information for Day 6 of the Olympics. With a night that had Michael Phelps winning his 20th career Olympic medal, Rebecca Soni winning gold in the breaststroke and Gabby Douglas winning the Women’s Gymnastics All-Around, NBC had a big night. The overnight rating was 23.1 with a 39 […]

This in from NBC. For the 6th out of a possible 6 nights, NBC says it has increased ratings for the 2012 London Olympics as compared to the Beijing Games four years ago. NBC received a 17.9 rating with a 30 share. That’s better than the 16.7/28 in Beijing for the first Wednesday night of […]

As I watch Olympic Judo on the NBC Olympics Live Extra App, I’ll provide a quick blurb on the overnight ratings for Day 5 of the London Olympics on NBC. Once again the numbers are better than the 2008 Games which were a mixture of live action and tape delays. For the entirely taped primetime […]

Day 4 of the 2012 Olympics and it marks the fourth straight night where London outrates Beijing. Last night’s final rating resulted in a 21.8 number and a 35 share. That’s 9% better than Beijing which had a 20.0/34 that Beijing garnered for the first Tuesday night of the Communist China Games. NBC points out […]

Been out all day. Will be away again later. Just have time to post this. Last night’s ratings were higher than Beijing’s and Salt Lake City led the local markets. Wash, rinse, repeat. Last night NBC drew a 24.0 overnight rating and 38 share (8-11:45 p.m. ET/PT), the best overnight rating for the London Olympics […]

Count Day 3 of the 2012 London Olympics as another “Win” for NBC. While the overnight ratings for NBC primetime was measured 5% lower than 2008, the final rating finished 2% above Day 3 in Communist China. The final ratings for Day 3 on Monday resulted in an 18.0/29 for the period of 8 -11:23 […]

Despite having two gold medal winners in the pool including Missy Franklin and men’s gymnastics, NBC saw a slight drop in the overnight ratings for Day 3 of the London Olympics. Last night’s ratings hit 20.1 with a 32 share, well above any network competition. That’s 5% below Beijing’s 21.2/33 with live events compared to […]

The London Olympics are resonating with the American people. With no live action in primetime, NBC is still drawing a huge audience. Now remember four years ago in Communist China, swimming was live in primetime in the Eastern and Central time zones as were gymnastics, diving and other events. In London, NBC is holding swimming […]

There seems to be a vocal minority about NBC’s tape delay policy. It’s very loud on social media and in the mainstream media, but it comes down to viewership, people are speaking with their remotes and the results speak loudly. Once again, NBC experienced an increase in ratings for Sunday’s primetime broadcast. The overnight ratings […]

Day 1 of the Games of the XXX Summer Olympics brings some amazing final ratings for the National Broadcasting Company. Primetime saw a rating of 15.8 and a 29 share which is 14% higher than the opening night of the Communist China Olympics. Average viewership was 28.7 million and that is the most watched opening […]

There were complaints on Twitter about the holding of glamor events like the men’s 400 Individual Medley in swimming for primetime, but people still watched. And yes, that event was online at NBCOlympics.com and on its mobile apps, but there were complaints of video lagging. I was able to see it online without problems, but […]

You know the complaints about NBC holding the Opening Ceremony for primetime and not putting it online? Well, those complaints are going to continue falling on deaf ears. Last night, Americans made the London Opening Ceremony the most watched Summer Olympics gala ever. The numbers are staggering. Almost 41 million people watched. 40.7 million, to […]