Count Day 3 of the 2012 London Olympics as another “Win” for NBC. While the overnight ratings for NBC primetime was measured 5% lower than 2008, the final rating finished 2% above Day 3 in Communist China.
The final ratings for Day 3 on Monday resulted in an 18.0/29 for the period of 8 -11:23 p.m. NBC can determine when it can cut off the ratings period even though the full program lasted until midnight. The ratings was higher than Beijing’s 17.6/29.
Average viewership ended at 31.6 million which is the most watched non-US Olympics since 1976 in Montreal on ABC which garnered 37.7 million viewers. NBC says Day 3’s viewership was higher than Beijing’s Day 3 which resulted with 30.2 million.
Let’s check out the press release.
31.6 MILLION AVERAGE VIEWERS WATCH OLYMPICS IN PRIMETIME ON NBC LAST NIGHT
31.6 Million Viewers Last Night is Most for First Monday for any Non-U.S. Summer Olympics in 36 Years Topping Beijing by 1.4 Million Viewers
34.8 Million Average Viewers for the First 4 Nights of the London Olympics is Most for any Summer Olympics in History
18.0/29 National Rating for Last Night is 2% Higher than Beijing and 8% Higher than Athens
9.0 Million Watch NBC’s Afternoon Daytime Show; 6.4 Million Tune in to Late Night; 7 Million Watch Morning CoverageLONDON – July 31, 2012 – Last night’s primetime coverage on NBC (8-11:23 p.m. ET/PT) drew 31.6 million viewers, the most for the first Monday of a non-U.S. Summer Games in 36 years (37.7 million for Montreal in 1976). Last night’s viewership is 1.4 million more than the first Monday night of the 2008 Beijing Olympics (30.2 million), and is 4.5 million more than the first night of the 2004 Athens Olympics (27.1 million), the last European Summer Olympics.
Through the first Monday of the London Olympics, NBC is averaging 34.8 million viewers, the most of any Summer Olympics in history (since the first televised Olympics in 1960). The 34.8 million tops the 1996 Atlanta Olympics (34.5 million), is 4.3 million more viewers than Beijing (30.5 million) and 10.1 million more than Athens (24.7 million).
Last night’s competition on NBC, which featured a gold medal for the U.S. in the 100m backstroke and the finals of the men’s gymnastics all-around, earned a 18.0/29 national rating/share, two percent higher than the first Sunday night of the Beijing Olympics (17.6/29), which featured live coverage three swimming gold medals including Phelps’ third in three nights.
- Last night’s national rating of 18.0/29 is also eight percent higher than the first Monday night in Athens in 2004 (16.6/27), the last European Summer Olympics.
- The four-night average household rating of 18.9/32, is 10 percent higher than Beijing (17.2/30) and 29 percent higher than Athens (14.7/26).
NBC’S DAYTIME AND LATE NIGHT VIEWERSHIP SOARS:
- Noon-5:10 p.m. ET/PT averaged 9.0 million viewers, an increase of 34% over the first Monday morning at the Athens Games (6.7 million from 12:30-4:07 p.m. ET). The household rating in this time period (6.2/17) is 24% higher than the comparable morning from Athens (5.0/15). Note: there was no comparable coverage from Beijing.
- The 10 a.m.-Noon ET/PT window drew 7.0 million viewers and a household rating of 5.1/16, an increase of 9% and 6%, respectively vs. Beijing Games.
- The late night program (12:35-1:23 a.m. ET/PT) drew 6.4 million viewers and a household rating of 4.6/15, an increase of 25% and 18%, respectively vs. Beijing Games.
FOUR-DAY METERED MARKET AVERAGE:
1. Salt Lake City — 26.2/47
T2. San Diego — 24.6/44
T2 Kansas City — 24.6/41
T4. Milwaukee — 24.4/41
T4. Denver — 24.4/46
6. Columbus — 23.9/40
7. Indianapolis — 23.2/40
T8. Norfolk — 22.9/36
T8. Richmond — 22.9/37
10. West Palm Beach — 22.3/37
11. Ft. Myers — 22.2/39
T12. Washington D.C. — 22.1.40
T12. Oklahoma City — 22.1/35
14. Austin — 22.0.39
15. St. Louis — 21.9/37
T16. Sacramento — 21.8/40
T16. Nashville — 21.8.35
18. Albuquerque — 21.6/36
T19. Portland — 21.4/44
T19. Minneapolis — 21.3/41
There you have it.
