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NBC Cleans Up With 2012 Olympics Opening Ceremony

We can complain about tape delays, find pirated feeds, talk about it on Twitter, but when the ratings are all said and done, NBC can wave the ratings in our collective faces and say, “This is why the show was tape delayed!!” Last night’s overnight ratings for the London Olympics Opening Ceremony was the highest […]

Some Thoughts on NBC's Early Olympic Coverage

Let’s do some bullet point thoughts on NBCUniversal’s coverage of Days -2 through 0 of the 2012 Olympics. I’ll go backwards starting with coverage of the Opening Ceremony and then the live soccer coverage on Wednesday and Thursday. I can start with NBC’s tape delayed coverage of the Opening Ceremony which became a huge issue […]

NBCUniversal Programming For Day 1 of the 2012 Olympics

Now that the Opening Ceremony is over, it’s time for Olympic action in earnest. The soccer action on Wednesday and Thursday was just an appetizer. Tomorrow, there’s boxing, gymnastics, swimming. tennis, and a whole plethora of sports. The networks of NBCUniversal will out in full force onb Saturday. NBC Sports Network starts its coverage at […]

US Olympic Rights Fees Since 1960

This comes from NBC and its Olympics media guide for 2012. This is one interesting chart that the network made and it contains the rights fees for all of the Olympics televised in the United States dating back to 1960. CBS aired both set of Games, Winter and Summer in 1960. You can see for […]

Highlights of NBCOlympics Conference Call

On Thursday, NBC held a media conference call with the Executive Producer of the 2012 Olympics and the Today Show, Jim Bell. This is the first Olympic games on NBC dating back to 1992 in Barcelona which won’t have Emperor Dick Ebersol at the helm. Bell who started with NBC in Barcelona and has worked […]

The Olympics Are Here; Let's Do Some Links

Olympics start today with women’s soccer and there’s more soccer action tomorrow on the men’s side. Let’s bring you some linkage before I get distracted by the live streaming. USA Today’s Michael Hiestand reports that Erin Andrews will get some high profile NFL assignments working with the Fox Sports “A” announcing team of Joe Buck, […]

NBC Reviews Online & Social Media Strategies For The Olympics

NBC has sent this 1,905-word press release on its digital and social media coverage for the London Olympics. We know about the 3,500 hours of coverage that will be streamed online at NBCOlympics.com and through the mobile and tablet apps. NBC also has announced this week that there will be a Red Zone-like channel online. […]

The Pre-Olympic Linkage

The Olympics get started tomorrow with women’s soccer action and while the Games don’t officially begin until Friday with the Opening Ceremony (live in most countries except the United States), today is really the calm before the Olympic storm. Starting tomorrow and going through August 12, this site will be awash in Olympics sports media […]

Your US Olympics Viewing Guide

With the Games of the XXX Summer Olympiad in London starting this week, it’s time to provide you with a breakdown of coverage that you’ll see on the networks of NBCUniversal. While the Opening Ceremony will officially start the Games on Friday, soccer action will begin on Wednesday. MSNBC starts the coverage Wednesday morning with […]

NBC and Twitter Announce Olympics Partnership

On Sunday, we began hearing inklings about a relationship between NBC and Twitter for the Olympics. Now, we have the official word from NBC. In this new partnership, Twitter will create a separate page for the Olympics, encourage users to watch NBC’s coverage and embed one of its staffers with NBC’s social media team in […]

Bonus Video of the Week — BBC 2012 Olympics Open & NBC Promo

Earlier today, I provided videos from the 2008 Olympics. Here is the 2:30 version of the open that will be used for the London Olympics by the BBC. Once again, it’s animation showing athletes in various UK vistas. The music is called “First Steps” performed by the group Elbow accompanied by the BBC Philharmonic Orchestra […]

Videos of the Week — 2008 Olympics

As the 2012 Summer Olympics in London or officially known as Games of the XXX Olympiad get underway on Friday, let’s look back at how the 2008 Games in Communist China were covered by the English language rightsholders in the United States, Canada, the United Kingdom and Australia. I’ll provide videos of various opens, closes […]

Sports Media Weekly No. 111 — Drea Avent, NBC Olympics

Keith Thibault of Sports Media Journal and I are back for another edition of the Sports Media Weekly podcast. As usual, Keith and I begin with the news of the week. We start with ESPN announcing that Samantha Steele will be the new host of College GameDay’s first hour on ESPNU. And we talked about […]

It's A Thursday Link Thing

Let’s do some linkage now. Fifth straight day! This is a record! Michael Florek at USA Today’s Game On blog notes that Time Magazine will have six separate covers in four regions for its Olympic preview issue. For the U.S., guys will have Lolo Jones to gawk at, women get Ryan Lochte. Gymnast Gabby Douglas […]

Let's Do Some Wednesday Linkage

Time for the links on this Wednesday. Let’s check out what we have. Marisa Guthrie of the Hollywood Reporter talks with NBC’s Bob Costas about the Olympics, Jerry Sandusky and being short. That’s right. Daniel Kaplan from the Sports Business Journal writes that the NFL will not sign a telecommunications partner this season and will […]

Doing Some Tuesday Linkage

I was expecting to be out of the office today, but with the temperatures over 90 in Southern New England, being inside with air conditioning is probably the way to go today. I hope wherever you are, you’re staying cool and away from the sun. I have some links. Georg Szalai of the Hollywood Reporter […]

Let's Break Out Some Monday Linkage

Here’s the Monday linkage wrapped in a nice bow for you. From Sports Business Journal’s John Ourand and Michael Smith, they report that ESPN will pay an average of $80 million per year to air the Rose Bowl. That more than doubles the current contract which pays $30 million. Liz Mullen of SBJ says a […]

Some Rare Sunday Linkage

It used to be that I would be able to provide linkage all seven days of the week, but my schedule has been crazy lately especially on the weekends. My apologies for not being able to provide more weekend content. But as I’m free right now, let’s not dilly-dally any longer and here are some […]

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