Day 4 of 2012 Olympics Rakes In The Ratings

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Been out all day. Will be away again later. Just have time to post this.

Last night’s ratings were higher than Beijing’s and Salt Lake City led the local markets. Wash, rinse, repeat.

• Last night NBC drew a 24.0 overnight rating and 38 share (8-11:45 p.m. ET/PT), the best overnight rating for the London Olympics to date, topping the Opening Ceremony by 4% (23.0/40).
• Last night’s overnight rating is the best for the first Tuesday night of any Non-U.S. Summer Olympics in history.
• The 24.0/38 Overnight Rating 4% higher than Beijing (23.0/37, 12% higher than Athens (21.5/33), the Last European Olympics.
• Tuesday’s broadcast included: Michael Phelps becomes the most decorated Olympian ever, earning his 18th and 19th medals last night (silver in the 200m butterfly and gold in the 4x200m freestyle relay), and the “Golden Girls” (USA women’s team) brought home gymnastics gold!

OVERNIGHTS FOR FIRST TUESDAY NIGHT (NON-U.S. SUMMER GAMES):

1. London – 2012: 24.0/38 NBC
2. Beijing – 2008: 23.0/37 NBC
3. Barcelona – 1992: 22.6/38 NBC
4. Athens – 2004: 21.5/33 NBC
5. Seoul – 1988: 18.4/32 NBC
6. Sydney – 2000: 17.7/29 NBC

OVERNIGHTS FOR FIRST TUESDAY NIGHT (U.S. SUMMER GAMES):

1. Atlanta – 1996: 30.0/48 NBC
2. Los Angeles – 1984: 25.7/46 ABC

TOP 20 METERED MARKETS FOR FIRST TUESDAY NIGHT:

1. Salt Lake City — 31.3/51
2. Indianapolis — 29.2/46
3. Kansas City — 28.9/44
4. Denver — 28.8/51
5. Minneapolis — 28.4/48
6. Milwaukee — 28.0/45
7. Norfolk — 27.5/40
8. Columbus — 27.2/44
9. San Diego — 26.7/45
10. Albuquerque — 26.6/41
11. Richmond — 26.4/39
12. Washington D.C.– 26.3/45
13. Oklahoma City — 26.1/40
14. West Palm Beach — 25.9/42
15. New Orleans — 25.6/35
16. Portland — 25.5/48
T17. Atlanta — 25.2/39
T17. Austin — 25.2/42
T17. Tulsa — 25.2/38
T20. Nashville — 24.4/37
T20. San Antonio — 24.4/35

HIGHEST RATED BY TIME ZONE (THROUGH FIRST TUESDAY):

Mountain 23.0/40
Pacific 21.5/40
Central 21.0/35
Eastern 20.2/34

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