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Complete List of Winners for the 34th Annual Sports Emmy Awards

Let’s go over the entire list of those who won hardware in the 34th Annual Sports Emmy Awards. The awards were handed out at Frederick P. Rose Hall at Lincoln Center in New York.

Overall, NBC Sports Group has reason to crow with 23 Emmys, the most of any sports media group. Turner Sports was next with 7 followed by HBO with 6. The ESPN Family of Networks received five awards and MLB Network had three. The CBS consortium, Fox Sports Media Group and NFL Network won two and YouTube got one Emmy.

The entire list is below. It’s a long list so I give a jump break on the main page. Get ready to scroll for a while.

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34th Annual Sports Emmy Awards Winners

The 34th Annual Sports Emmy Awards were handed out tonight in New York at Frederick P. Rose Hall at the Time Warner Center.

Thanks to Josh Krulewitz, ESPN public relations maven, I can list the individual winners. I’ll have a full list from the National Academy of Television Arts & Sciences tomorrow and I’ll post it when it becomes available.

First, no surprises in the talent categories. The usual suspects won, Costas, Collinsworth, Barkley and Al Michaels is back for play-by-play, his sixth Emmy.

If you want to see the nominations in full, you can go here.

I’ll go in the order the awards were handed out.

The George Wensel Technical Achievement Award – Games of the XXX Olympiad: The Multi-Screen Olympics, NBC/Bravo/CNBC/MSNBC/NBC Sports Network/NBCOlympics.com/Telemundo

Outstanding Live Event Audio/Sound – NASCAR on Fox, Fox

Outstanding Production Design/Art Direction – NCAA March Madness: Brackets Everywhere, truTV

Outstanding Studio Show Weekly – Inside the NFL, Showtime/CBS Sports/NFL Films

Outstanding Long Feature – Real Sports with Bryant Gumbel: Steve Gleason: Tragic Hero, HBO

Outstanding Editing – 24/7: Pacquaio-Marquez 4, HBO

Outstanding Sports Promotional Announcement, Episodic – A Football Live: Life Story, NFL Network/NFL Films

Outstanding Sports Personality, Sports Reporter – (TIE) Pierre McGuire, NBC (why?) and Tom Verducci, MLB Network/TBS

Outstanding Graphic Design – MLB Network Division Series: The Scrapbook, MLB Network

Outstanding Sports Documentary – Namath, HBO

Outstanding Technical Team Studio – Games of the XXX Olympiad, NBC/Bravo/MSNBC/NBC Sports Network/Telemundo

Outstanding New Approaches Sports Programming Short Format – Sport Science, ESPN/Base Productions

Outstanding Playoff Coverage – (TIE) National League Championship Series: Cardinals vs. Giants, Fox and NBA Playoffs, TNT

Outstanding Camera Work – Outside the Lines: Breaking the Silence, ESPN

Outstanding Edited Sports Special – One Heartbeat, CBS Sports Network/CBS Sports

Outstanding Music Composition/Direction/Lyrics – Namath, HBO/NFL Films

Outstanding Sports Promotional Announcement, Institutional – (TIE) It’s Not Crazy, It’s Sports: Shake On It, The Name, Born Into It — ESPN/Wieden & Kennedy and NCAA March Madness: Brackets Everywhere, TBS/CBS/TNT/truTV

Outstanding Sports Personality, Play-by-Play – Al Michaels, NBC

Outstanding New Approaches Sports Event Coverage – Red Bull Stratos: Space Jump, YouTube/Red Bull Media House

Outstanding Open/Tease – NBA on TNT: All-Star Game Tease, TNT

Outstanding Post Produced Audio/Sound – Hard Knocks: Training Camp with the Miami Dolphins, HBO/NFL Films

Outstanding Sports Personality, Sports Event Analyst – Cris Collinsworth, NBC

The Dick Schaap Writing Award – Games of the XXX Olympiad: Measure & Motion, NBC

Outstanding New Approaches Sports Programming – Games of the XXX Olympiad: Countdown to London, NBCOlympics.com

Outstanding Edited Sports Series/Anthology – Real Sports with Bryant Gumbel, HBO

Outstanding Sports Personality, Studio Analyst – Charles Barkley, TNT

Outstanding Sports Journalism – E:60: Beitar Jerusalem, ESPN2

Outstanding Technical Team Remote – Winter X Games 2012, ESPN 3D

Outstanding Short Feature – NFL GameDay Morning: Immaculate Remembrance, NFL Network

Outstanding Live Sports Series – Sunday Night Football, NBC

Outstanding Studio Show, Daily – MLB Tonight, MLB Network

Outstanding Live Event Turnaround – Games of the XXX Olympiad, NBC

Outstanding Live Sports Special – Super Bowl XLVI, NBC

Outstanding Sports Personality, Studio Host – Bob Costas (who else?), NBC/NBC Sports Network

The network press releases crowing about their Sports Emmy wins are trickling in. I’ll post them in order of their arrival into the Fang’s Bites inbox.

34th Annual Sports Emmy Awards Nominations Announced

Just received this from the National Academy of Television Arts and Sciences, the full press release of the nominations for the 34th Annual Sports Emmy Awards.

NBC Sports Group received the most nominations with 58 followed by ESPN with 43 and Turner in third with 27.

Bob Costas was nominated yet again for Outstanding Studio Host along with Dan Patrick, James Brown, Ernie Johnson and Rich Eisen.

There were only four nominees for Outstanding Play-by-play, Mike Breen, Mike Emrick, Al Michaels and Jim Nantz.

Cris Collinsworth received another nomination for Outstanding Event Analyst. He’s joined by Ato Boldon of NBC Olympics, Jon Gruden, Jim Kaat and Mike Mayock.

Studio Analyst was full with Charles Barkley of TNT, Tony Dungy of NBC’s Football Night in America, CBS’ Boomer Esiason, MLB Network’s Harold Reynolds, Bill Ripken also from MLB Network and Kurt Warner of NFL Network.

Let us take a look at the full list. We need a jump break in here as well. Let’s go. Lots of things to read through. Get ready to scroll.

THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES ANNOUNCES THE NOMINEES FOR THE 34th ANNUAL SPORTS EMMY® AWARDS

Winners to be Honored During the May 7th Ceremony At Frederick P. Rose Hall, Home of Jazz at Lincoln Center

New York, NY – March 20, 2013 – The National Academy of Television Arts and Sciences (NATAS) today announced the nominees for the 34th Annual Sports Emmy® Awards.

More than 170 nominees were announced in 34 categories including Outstanding Live Sports Special, Live Series, Sports Documentary, Studio Show, Promotional Announcements, Play-by-Play Personality and Studio Analyst. The Awards will be given out at the prestigious Frederick P. Rose Hall, Home of Jazz at Lincoln Center located in the Time Warner Center on Tuesday, May 7th, 2013 in New York City.

“What a world we live in,” said Malachy Wienges, Chair, NATAS. “The Olympics, NASCAR, the Super Bowl, the Final Four, the World Series, The Stanley Cup, The NBA, the US Open, the Masters…it just goes on and on! This is another outstanding year for the sports community and for The National Academy of Television Arts and Sciences. The entries received in this year’s Sports Emmy Awards illustrate the high-water mark of quality each of us gets to enjoy every time we turn on our favorite program. With so much talent vying for the prestigious Emmy Award and with many of the today’s leading sports broadcasters, personalities, and television professionals in attendance, it promises to be an exciting evening.”

The networks of NBC Sports Group (NBC, NBC Sports Network, Golf Channel nbcolympics.com, Bravo, CNBC, MSNBC, nbcsports.com, & Telemundo) lead the nomination totals with 58, ESPN (ESPN, ESPN2, grantland.com, ABC, ESPN3D, ESPNU & ESPNews), garnered 43, and Turner Sports (TNT, TBS, NBA TV, NCAA.com & truTV) garnered 27. A complete list of all Networks and individual show nominations follows below.

A complete list of all nominees is attached and also available at www.emmyonline.tv/sports

34th Annual Sports Emmy Award Nominations by Network Group
Network or Network Group Nominations

NBC Sports Group (NBC, NBC Sports Network, Golf Channel, nbcolympics.com, Bravo, CNBC, MSNBC, nbcsports.com, Telemundo) — 58
ESPN (ESPN, ESPN 2, grantland.com, ABC, ESPN 3D, ESPNU, ESPNews) — 43
Turner Sports (TNT, TBS, NBA TV, truTV, NCAA.com) — 27
FOX Sports Media Group (FOX, SPEED, FOX Soccer Channel) — 17
HBO Sports — 17
NFL Network (NFL Network, NFL Media, NFL.com) — 16
CBS (CBS, Showtime, CBS Sports Network) — 15
MLB Network — 9
DIRECTV — 1
YouTube — 1

34th Annual Sports Emmy Award Nominations by Network

NETWORK — NOMINATIONS

NBC — 36
ESPN — 23
HBO Sports — 17
FOX — 13
NFL Network — 13
TNT — 13
CBS — 10
ESPN2 — 10
MLB Network — 9
NBC Sports Network — 9
TBS — 5
NBA TV — 4
Showtime — 4
truTV — 4
grantland.com — 3
NBCOlympics.com — 3
Speed — 3
ABC — 2
Bravo — 2
ESPN3D — 2
ESPNU — 2
Golf Channel — 2
MSNBC — 2
NFL Media — 2
Telemundo — 2
CBS Sports Network — 1
CNBC — 1
DIRECTV — 1
ESPNews — 1
FOX Soccer Channel — 1
nbcsports.com — 1
NCAA.com — 1
NFL.com — 1
YouTube — 1

BREAKDOWN OF MULTIPLE PROGRAM — SERIES NOMINATIONS

Program/Network/Nominations
Games of the XXX Olympiad (NBC/Bravo/CNBC/MSNBC/NBC SportsNetwork/NBCOlympics.com/Telemundo) — 14
NBA on TNT (TNT) — 6
Real Sports with Bryant Gumbel (TNT) — 6
E:60 (ESPN2) — 5
24/7 (HBO) — 4
Hard Knocks: Training Camp with the Miami Dolphins (HBO) — 4
MLB on FOX (FOX) — 4
Outside the Lines (ESPN) — 4
Sunday Night Football (NBC) — 4
NASCAR on FOX (FOX) — 3
NFL Films Presents (NFL Network) — 3
30 for 30 (ESPN) — 2
A Football Life (NFL Network) — 2
College Gameday (ESPN) — 2
The Dream Team (NBA TV) — 2
Inside the NBA (NBA TV) — 2
Inside the NFL (Showtime) –2
MLB Network Division Series (MLB Network) — 2
MLB Tonight (MLB Network) — 2
Namath (HBO) — 2
NCAA March Madness (TBS) — 2
NFL on FOX (FOX) — 2
SportsCenter (ESPN) — 2
Sport Science (ESPN/ESPN2/ESPNews) — 2
UEFA Euro 2012 (ESPN) — 2

The nominations are coming after a jump break.
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2012 London Olympics is The Most Watched TV Event in US History

We have a very long press release, 3,877 words, from NBC talking about the 2012 London Olympics. Not only were they successful on the networks of NBCUniversal, but they spread their wings to other parts of the NBCUniversal family that had Olympic-related programming.

First things first. The Closing Ceremony turned out to be the most watched non-US Summer Olympic Closing Ceremony dating back to Montreal in 1976 just like many nights during the 2012 Games. An average of 31.0 million viewers watched all or part of the Closing Ceremony last night. That’s right with the average viewership for the entire Olympics of 31.1 million people. Very consistent. And the final ratings resulted in a 17.0 with a 27 share, up 10% from Beijing’s 15.5/25 and 43% from the last European Olympics in Athens in 2004.

Sunday’s rating is also right near the average of 17.5/30 for the 17 nights of the games. That’s 8% higher than Beijing’s 16.2/28.

Now, some other news.

• NBC’s Olympic weekday daytime coverage is the most watched in history averaging 7.1 million viewers.
• NBC’s weekend daytime averaged 12.1 million viewers, up 14% from Beijing in 2008.
• The USA men’s basketball gold medal-winning game against Spain on Sunday drew 12.5 million viewers.
• Serena Williams’ win over Maria Sharapova in the women’s tennis gold medal match garnered 7.9 million viewers while the men’s tennis gold medal match featuring Andy Murray and Roger Federer had an average of 8.2 million people.
• Late Night had 6.2 million viewers on average up 13% from 2008.
• NBC Sports Network set multiple viewership records for Olympic programming.
• CNBC’s boxing coverage drew the highest viewership for the network since the 2010 Winter Olympics in Vancouver.
• MSNBC had over one million viewers on consecutive days, first time it had achieved the feat in four Olympics.
• Telemundo doubled its viewership from the 2008 Beijing Olympics.
• NBCOlympics.com had over 159 million video streams more than doubling Beijing. This is a bit misleading as more video was available on NBCOlympics.com this year than four years ago.
• There were more than 64 million live video streams. See above.
• NBCOlympics.com had just under 2 billion unique page views.
• NBC Nightly News and the Today Show saw ratings hikes during the two weeks of the Olympiad.
• Salt Lake City topped all local market ratings for the Olympics. Milwaukee was second.

Now you can read the entire release for yourself after the jump.

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NBCUniversal Programming For Day 16 of the 2012 Olympics

Ok, Day 16 has become a bit of a mess on NBC. If I put this up earlier in the day, I would have to edit the hell out of the post, but luckily, I was watching NBC’s primetime coverage and in came an announcement that affects Sunday’s daytime programming.

First, NBC will hit the air with its daytime coverage live in all time zones at 6 a.m. ET with the men’s marathon. It will go off the air at 9 a.m. for a special edition of Meet The Press and then return at 10 a.m. ET for coverage of the USA-Spain men’s basketball gold medal game.

Then in primetime, NBC will air London Gold, a retrospective of the 2012 Olympics hosted by Bob Costas and Al Michaels. The Closing Ceremony will air at 8:30 p.m. ET and NBC will then air some abortion called “Animal Practice” at 10:58 p.m.

And NBC will return at midnight to air some musical performances and most likely its closing montage for the Games.

NBC Sports Network has coverage of bronze medal games in men’s basketball, men’s volleyball and men’s water polo.

MSNBC will air the men’s mountain bike gold medal final and CNBC has live gold medal boxing bouts.

Check out the schedule below.

Live Daytime Coverage on NBC Featuring Team USA Men’s Basketball Gold Medal Final vs. Spain at 10 a.m. ET Today on NBC

London Gold on NBC at 7 p.m. ET/PT
Closing Ceremony on NBC at 8:30 p.m. ET/PT
Men’s Basketball, Water Polo and Handball Live on NBC Sports Network
Men’s Mountain Bike Cycling Gold Medal Final Live on MSNBC at 8:30 a.m. ET
*** SPECIAL PROGRAMMING NOTE ***
NBC’s Daytime Sunday Coverage LIVE to All Time Zones
*Sunday Night Programming Reminder: As previously announced, NBC will air a full episode of a commercial-free network preview of the new comedy, “Animal Practice,” immediately following the Closing Ceremony

LONDON – August 11, 2012 – Today’s daytime coverage on NBC will be live across all time zones featuring Team USA men’s basketball competing vs. Spain in the gold medal final at 10 a.m. ET/9 a.m. CT/8a.m. MT/7 a.m. PT.

NBC’s live daytime coverage also includes gold medal finals of men’s volleyball featuring Russia vs. Brazil, men’s water polo featuring Croatia vs. Italy, freestyle wrestling and rhythmic group gymnastics.

NBC’s Olympic primetime host Bob Costas will host the London 2012 Olympic Games Closing Ceremony from Olympic Stadium alongside co-hosts Al Michaels, the host of NBC’s Olympic daytime coverage, and Ryan Seacrest, Olympic primetime correspondent. The Closing Ceremony will follow London Gold, a special presentation of the top moments and athletes of the 2012 Olympics. Coverage begins Sunday at 7 p.m. ET/PT. As previously announced, NBC will air a full episode of a commercial-free network preview of the new comedy, “Animal Practice,” immediately following the Closing Ceremony.

LONDON CLOSING PARTY: Following late local news is the London Closing Party, with special musical guests, which will wrap up the unprecedented 5,535 hours of coverage from the London Olympic Games.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

SUNDAY, AUGUST 12 (Day 16)

NBC

6 a.m. – 9 a.m. ET
5 a.m. – 8 a.m. CT
4 a.m. – 7 a.m. MT
3 a.m. – 6 p.m. PT
Men’s Marathon (LIVE)

• LIVE coverage of the men’s marathon, a final chance for viewers to re-live the majestic sights of London, as the race cuts right through the heart of the city. Meb Keflezighi, the Athens silver medalist, won the 2009 New York Marathon and also the 2012 Olympic Trials, despite just a 69-day turnaround after running the 2011 New York Marathon. He and Ryan Hall, who finished 10^th in Beijing, both have an outside chance of breaking up what could be a Kenyan sweep of the medals.

10 a.m. – 6 p.m. ET
9 a.m. – 5 p.m. CT
8 a.m. – 4 p.m. MT
7 a.m. – 3 p.m. PT
Men’s Basketball – Gold Medal Final: USA vs. Spain (LIVE)
Men’s Volleyball – Gold Medal Final: Russia vs. Brazil
Men’s Water Polo – Gold Medal Final: Croatia vs. Italy
Wrestling – Freestyle Gold Medal Finals
Gymnastics – Rhythmic Group Gold Medal Final

• Five gold medal finals highlight the final day of competition, including LIVE coverage of the men’s basketball final. Twenty years after the original Dream Team, the United States men’s basketball team expects to be playing for a second straight gold. Plus the men’s volleyball gold medal final, where the U.S. is the reigning Olympic champion. Plus, the gold medal game in men’s water polo. Also finals in rhythmic gymnastics and freestyle wrestling.

7 p.m. – 10:38 p.m. (ET/PT)
“London Gold”
Closing Ceremony

10:38 p.m. – 11:20 p.m.
“Animal Practice”

midnight – 12:35 a.m. (ET/PT)
“Closing Party”

NBC SPORTS NETWORK

6 a.m. – 6 p.m.
Men’s Basketball – Bronze Medal: Argentina vs. Russia (LIVE)
Men’s Volleyball – Bronze Medal: Bulgaria vs. Italy
Men’s Water Polo – Bronze Medal: Montenegro vs. Serbia  (LIVE)
Men’s Handball –

• Gold Medal Final: Sweden vs. France (LIVE)
• Bronze Medal: Hungary vs. Croatia

Women’s Modern Pentathlon – Gold Medal Final

NBC SPORTS NETWORK HIGHLIGHTS

• Olympic medals are awarded in five sports, including LIVE coverage of the bronze medal games in men’s basketball and men’s water polo, plus the gold medal game in men’s handball.

MSNBC

7 a.m. – 11 a.m.
Men’s Cycling – Mountain Bike Gold Medal Final (LIVE)
Wrestling – Freestyle Qualifying

MSNBC HIGHLIGHTS

• LIVE coverage of the men’s mountain bike gold medal final as cyclists look to master their competition and the challenging terrain.

CNBC

8:30 a.m. – 11 a.m.
Boxing – Gold Medal Finals (LIVE)

CNBC HIGHLIGHTS

• The final five bouts of the Olympic boxing tournament will be headlined by the world’s best pound-for-pound amateur boxer, Vasyl Lomachenko of Ukraine, who hopes to join an exclusive club of champions by winning his second Olympic gold medal.

NBC OLYMPIC BASKETBALL CHANNEL

6 a.m. – 6 p.m.
Men’s Basketball – Gold Medal Final: USA vs. Spain (LIVE)

NBC OLYMPIC SOCCER CHANNEL

10 a.m. – 10 p.m.
Men’s Soccer – Gold Medal Final Encore

TELEMUNDO

9 a.m. – 3 p.m. (ET/PT)
Men’s Volleyball – Gold Medal Final
Men’s Track and Field – Marathon
Boxing – Gold Medal Finals
Gymnastics – Rhythmic Gold Medal Final
Men’s Basketball – Gold Medal Final

Midnight – 2:30 a.m. (ET/PT)
Closing Ceremony

3D

4 a.m. – 6:30 p.m.
Track and Field – Gold Medal Finals
Men’s Diving – Platform Gold Medal Final
Men’s Basketball – Semifinals

And that will do it.

NBCUniversal Programming For Day 15 of the 2012 Olympics

Let’s see what the networks of NBCUniversal have in store for us on Saturday. NBC’s daytime coverage which will include the women’s basketball gold medal game between the United States and France will be live in all time zones starting at 10 a.m. ET/7 a.m. PT.

Primetime on NBC will include the final day in earnest of track & field at Olympic Stadium including the men’s 4×100 meters relay gold medal final, the women’s 4×400 meter relay gold medal final, the women’s 800 meters and men’s 5,000 meters. Also in primetime, NBC will air the women’s volleyball gold medal final and the men’s 10 meter platform diving final.

NBC Sports Network carries the men’s soccer gold medal final between Brazil and Mexico as well as the women’s handball gold medal game.

MSNBC has the men’s modern pentathlon gold medal final which has to be seen to be believed.

And CNBC has several gold medal bouts in boxing.

Check out what’s on tap for Saturday.

MEN’S 4X100M RELAY FEATURING TYSON GAY, JUSTIN GATLIN AND JAMAICA’S USAIN BOLT SATURDAY NIGHT ON NBC

Team USA Women’s Volleyball Gold Medal Final vs. Brazil in Primetime on NBC
Women’s Basketball Team USA Gold Medal Final vs. France on NBC
Men’s Soccer Gold Medal Final Featuring Brazil vs. Mexico Live on NBC Sports Network at 10 a.m. ET
*** SPECIAL PROGRAMMING NOTE ***
NBC’s Daytime Saturday and Sunday Coverage LIVE to All Time Zones
*Sunday Night Programming Reminder: As previously announced, NBC will air a full episode of a commercial-free network preview of the new comedy, “Animal Practice,” immediately following the Closing Ceremony.

LONDON – August 10, 2012 – Saturday night on NBC, Tyson Gay & Justin Gatlin are expected to run for Team USA in the men’s 4x100m relay against Jamaica’s 100m and 200m two-time gold medalist Usain Bolt. In men’s indoor volleyball, Team USA goes up against Brazil for the gold medal.

SPECIAL PROGRAMMING NOTE: NBC’S DAYTIME SATURDAY AND SUNDAY COVERAGE LIVE TO ALL TIME ZONES

This weekend’s daytime coverage on NBC will be LIVE across the country, featuring the men and women’s basketball gold medal finals and the men’s marathon.

On Saturday, live coverage starts at 10 a.m. ET/9 a.m. CT/8 a.m. MT/7 a.m. PT, and features Australia vs. Russia in the women’s basketball bronze medal game and USA vs. France in the gold medal final.

On Sunday, live coverage starts at 6 a.m. ET/5 a.m. CT/4 a.m. MT/3 a.m. PT and features the men’s marathon. Then at 10 a.m. ET, Team USA vs. Spain in the men’s basketball final.

Live on NBC Sports Network on Saturday, the men’s soccer gold medal final featuring Brazil vs. Mexico at 10 a.m. ET, and the women’s handball gold medal final.

MSNBC’s live coverage features the women’s basketball bronze medal game between Australia and Russia at noon ET and men’s field hockey gold medal final featuring Germany vs. Netherlands live at 3 p.m.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

SATURDAY, AUGUST 11 (Day 15)

NBC

10 a.m. – 6 p.m. ET
9 a.m. – 5 p.m. CT
8 a.m. – 4 p.m. MT
7 a.m. – 3 p.m. PT
Women’s Basketball – Gold Medal Final: U.S. vs. France (LIVE)
Gymnastics – Rhythmic Gold Medal Final
Women’s Cycling – Mountain Bike Gold Medal Final
Women’s Volleyball – Bronze Medal: Japan vs. Korea
Wrestling – Freestyle Semifinals
Canoeing – Sprint Gold Medal Finals

• LIVE coverage of the gold medal final in women’s basketball. The United States, led by former UConn stars Sue Bird, Diana Taurasi and Maya Moore, will play for its fifth straight gold against France.
• Plus, gold medal finals in rhythmic gymnastics, canoeing and women’s mountain bike. Also freestyle wrestling semifinals and the bronze medal match in women’s volleyball.

8 p.m. – Midnight (ET/PT)
Track and Field – Gold Medal Finals

• Men’s 4 x 100M Relay
• Men’s 5000M
• Men’s Javelin
• Women’s 4 x 400M Relay
• Women’s 800M
• Women’s High Jump

Men’s Diving – Platform Gold Medal Final
Women’s Volleyball – Gold Medal Final: USA vs. Brazil

• The final night of track and field offers one last look at Jamaica’s electrifying sprint king Usain Bolt. He’ll be part of a Jamaican team that features three of the four fastest men in history in the 4x100m relay. The U.S., led by American record holder Tyson Gay and 2004 Olympic 100m champion Justin Gatlin, will try to get back on track after being disqualified in Beijing and the two world championships since. The Americans are heavy favorites in the women’s 4x400m relay and have contenders in the men’s 5000m with American record holder Bernard Lagat and Oregon legend Galen Rupp – although in the latter race, the home crowd will be pulling for Somalian-born Londoner Mo Farah, who trains with Rupp in Oregon and could win Great Britain’s first medal in the event in 40 years. In the women’s 800m, South Africa’s Caster Semenya, who won the 2009 world title at age 18, will attempt to win her first gold medal over a deep field that includes former Cal star Alysia Montano. And in the high jump, mother of two – Chaunte Lowe – is among the favorites for gold.
• The men’s platform contest is sure to be one of the most anticipated events of the Games, as 2009 world champion Tom Daley, a teen idol in Great Britain, takes the stage in his signature event – which was the only diving event China failed to win in Beijing. China’s Qiu Bo, the reigning world champion, is out to change that, while Daley, top American David Boudia of Indiana and Australia’s reigning Olympic champion Matthew Mitcham are among the contenders in this star-studded event.
• In women’s volleyball, Team USA is favored to win its first ever Olympic gold medal. It would be the second in a row for the team’s head coach Hugh McCutcheon, who coached the U.S. men to the Olympic title in 2008.

12:30 a.m. – 1:30 a.m. (ET/PT)
Wrestling – Freestyle Gold Medal Finals

• Jake Herbert, a former world silver medalist and a two-time NCAA champion at Northwestern, is among the top American contenders.

NBC SPORTS NETWORK

4 a.m. – 6 p.m.
Men’s Soccer – Gold Medal Final: Brazil vs. Mexico (LIVE)
Track and Field –

• Men’s 50K Walk (LIVE)
• Women’s 20K Walk (LIVE)

Women’s Handball

• Gold Medal Final: Norway vs. Montenegro (LIVE)
• Bronze Medal: Korea vs. Spain

Taekwondo – Gold Medal Finals

NBC SPORTS NETWORK HIGHLIGHTS

• LIVE coverage of what could be one of the signature events of the Games, the men’s soccer gold medal final from storied Wembley Stadium.

MSNBC

10 a.m. – 5 p.m.
Women’s Basketball – Bronze Medal: Australia vs. Russia (LIVE)
Men’s Field Hockey –

• Gold Medal Final: Germany vs. Netherlands (LIVE)
• Bronze Medal: Australia vs. Great Britain (LIVE)

Men’s Modern Pentathlon – Gold Medal Final
Taekwondo – Qualifying Match

MSNBC HIGHLIGHTS

• LIVE coverage of the bronze medal game in women’s basketball, plus the gold and bronze games in men’s field hockey.

CNBC

3:30 p.m. – 6 p.m.
Boxing – Gold Medal Finals(LIVE)

CNBC HIGHLIGHTS

• The first night of men’s Olympic boxing finals gets underway, as the Americans look to bring home a boxing gold medal for the first time since the 2004 Athens Games.

NBC OLYMPIC BASKETBALL CHANNEL

Noon – Midnight
Women’s Basketball – Gold Medal Final: USA vs. France (LIVE)

NBC OLYMPIC SOCCER CHANNEL

10 a.m. – 10 p.m. g
Men’s Soccer – Gold Medal Final: Brazil vs. Mexico (LIVE)

TELEMUNDO

9 a.m. – 6 p.m. (LIVE)
Men’s Soccer – Gold Medal Final: Brazil vs. Mexico (LIVE)
Gymnastics – Rhythmic Gold Medal Final
Track and Field – Gold Medal Finals
Women’s Volleyball – Bronze Medal: Japan vs. Korea
Boxing – Gold Medal Finals

Midnight – 2:30 a.m. (ET/PT)
Track and Field – Gold Medal Finals
Men’s Diving – Platform Gold Medal Final
Women’s Volleyball – Gold Medal Final: USA vs. Brazil

3D

5 a.m. – 7:45 p.m.
Track and Field – Gold Medal Finals
Men’s Diving – Platform Qualifying
Synchronized Swimming – Team Gold Medal Final
Women’s Basketball – Semifinal

That’s all.

Doing Our Friday Megalinks

Haven’t been able to provide the Friday megalinks in a while. Let’s do an edition today.

Normally I include a link to the Weekend Viewing Picks, but I’ll be doing that tonight so you can find it on my site when it’s posted. If you follow me on Twitter or have an RSS feed, you’ll be updated as soon as it posts. If not, you can find it later.

Let’s do the links.

National

USA Today’s Michael Hiestand wonders what effect the gold medal win by the US Women’s Soccer National Team will have on the sport in the long run.

Michael also live blogged Thursday’s Olympic Primetime on NBC.

Jeffrey Martin of USA Today looks at the grand experiment that’s known as the Pac-12 Networks.

Sports Illustrated’s Richard Deitsch talks with NBC Sports Chairman Mark Lazarus about the NBCUniversal’s handling of the 2012 Olympics.

At the Sports on Earth blog, Joe Posnanski chronicles his day in covering the Olympics.

Austin Karp of Sports Business Daily says with NFL preseason games airing in many local markets on Thursday, NBC Olympic overnight ratings took a hit.

Bill King of SBD says CBS Sports is forging ahead with a show featuring the professional debut of several US Olympic boxers despite their poor performance in London.

Ryan Baucom of SBD writes that several Olympic athletes are getting a boost in Twitter followers after their success in the London Games.

Tripp Mickle of SBD says Universal Sports broke out an ad on NBC Thursday trying to promote its Olympic sports programming. Good luck with that.

Eric Fisher of SBD says Yahoo is declaring victory over NBCOlympics.com for unique pageviews.

Sohrab Amari of the Wall Street Journal reviews an NBC News documentary fronted by Tom Brokaw which will air on NBC’s Olympic coverage on Saturday.

Sarah Kwak of Sports Illustrated talks with Lolo Jones about the media firestorm that swelled just before she ran her 100 meters hurdles race.

In the Sherman Report, Ed Sherman talks with outgoing Boston Globe columnist Bob Ryan about his first job. Ryan will be missed in the pages of the Globe.

Sports Media Journal’s Keith Thibault and I have an Olympic-themed podcast with Richard Sandomir of the New York Times and Bruce Beck of WNBC-TV.

The Hollywood Reporter notes that Today Show host Matt Lauer had an icy reunion with former co-host Ann Curry on NBC’s London Olympics set.

John Eggerton at Broadcasting & Cable writes that the FCC has already denied a Comcast request to stay its decision requiring the cable provider to give space to the Tennis Channel.

Christopher Heine of Adweek says Olympic marketers have failed to medal in their social media campaigns.

But Simon Dumenco of Advertising Age looks at the Olympic sponsors that managed to get a boost through social media.

Michael Learmonth of Advertising Age says NBC and the International Olympic Committee have to fix the Olympic business model before it breaks down.

Toni Fitzgerald of Media Life notes that NBC’s ratings for Wednesday Olympic Primetime show drew better viewership numbers than Atlanta in 1996.

Brandon Costa of Sports Video Group says CBS Sports is preparing for all type of weather conditions for this weekend’s PGA Championship.

Karen Hogan of SVG looks at NBC New York Olympic operations.

Ken Kerschbaumer at SVG says Denmark TV has a floating barge studio for the London Olympics. Now that’s pretty cool.

And Birgit Heidsiek of SVG says Eurosport TV is producing the Olympics in 3-D.

Jason Fry of the Poynter Institute and writing as the ESPN Ombudsman investigates a plagiarism incident at the Alleged Worldwide Leader.

Ronnie Ramos at the Indiana University National Sports Journalism Center writes that the Pac-12 Conference is readying an aggressive digital strategy that will go along with its television distribution.

Ty Duffy at The Big Lead goes after former NBC Sports Emperor Dick Ebersol for being out of touch in defending the tape delayed Olympics.

The Big Lead looks at the Pac-12 being in the forefront of digital distribution after being marred for years of being behind the curve.

Mike Florio of Pro Football Talk says the Miami Dolphins will take advantage of the NFL’s relaxed TV blackout policy this weekend.

Emmett Jones of Sports Business Digest notes that Buffalo Wild Wings has purchased naming rights for a college bowl game. Looks like it will be going to overtime every year.

Sports Media Watch says with NBC committed to the Olympics this year, the NFL Hall of Fame preseason game was aired on NFL Network and naturally suffered a big viewer dropoff.

SMW reports that NBC got another ratings increase for the Olympics.

TVNewsCheck says Gannett is declaring victory saying three of its stations are the top-rated local NBC affiliates in key demographics.

Alex Weprin of TVNewser looks at NBC’s Today Show operations in London.

At TVSpy, Alex tours NBC’s operation center for its local affiliates in London.

East and Mid-Atlantic

Chad Finn of the Boston Globe talks with Celtics TV voice Mike Gorman who’s been calling Olympic handball off a monitor for NBC.

At SB Nation Boston, Bruce Allen discusses Golf Channel’s meteoric rise and its plans to cover the PGA Championship this weekend.

Jane L. Levere of the New York Times writes about ESPN’s new ad campaign for Monday Night Football.

Verne Gay at Newsday notes that a long-time NBC Sports director is retiring after the Olympics.

Newsday’s Chris Serico wonders if NBC’s Matt Lauer and Meredith Viera will be a bit more subdued during the Olympic Closing Ceremony on Sunday than their talkative performance during the Opening Ceremony two Fridays ago.

Neil Best of Newsday catches up with ESPN’s Ron Jaworski who’s filling a new role at the network after being in the Monday Night Football both.

Phil Mushnick of the New York Post is in another one of his moods today.

Pete Dougherty of the Albany Times Union notes a local radio station’s high school football schedule.

Ken McMillan from the Middletown (NY) Times Herald-Record says Pac-12 Networks will be seen on Time Warner Cable locally.

Keith Groller of the Allentown (PA) Morning Call says despite a lost season, the Philadelphia Phillies TV crew still has plenty to talk about during games.

Tim Richardson in Press Box looks at the business of fantasy football as leagues get ready to hold their drafts soon, if not already.

Sarah Kogod of the Washington Post’s DC Sports Bog notes that more people were watching the DC NFL Team in area sports bars last night as compared to the Nationals.

Dan Steinberg of the DC Sports Bog says the Nationals radio team tried to explain the term “ball bag”.

South

Greg Cote of the Miami Herald reviews HBO’s Hard Knocks on the Dolphins.

Craig Davis of the South Florida Sun-Sentinel says the Dolphins have announced their TV blackout policy today.

Mel Bracht of The Oklahoman says a local high school sports TV show expands to a new market.

Midwest

The Cincinnati Enquirer says ESPN’s College GameDay could be visiting the Queen City in February.

Bob Wolfley of the Milwaukee Journal Sentinel looks at Dick Ebersol’s latest comments on tape delaying Olympic events.

Dan Caesar of the St. Louis Post-Dispatch talks with a local sports radio host who’s perturbed at a former employer.

Dan notes that the Olympics and the St. Louis Cardinals ratings have been hurt by each other.

West

Patrick Finley of the Arizona Daily Star says the Pac-12 Networks are ready to launch next week, but without a few major cable and satellite providers.

John Maffei of the North County Times talks with a former NBC Olympics analyst who was fired on the spot after calling a race.

To the Ventura County Star where Jim Carlisle talks about the increased spotlight on the Pac-12 through its new TV networks.

Jim says Twitter has become an Olympic event.

Lisa Dillman of the Los Angeles Times has the Irish radio call of boxer Katie Taylor’s victory giving the country its first gold medal of the Olympics.

Tom Hoffarth of the Los Angeles Daily News says this is a critical time for beach volleyball as the sport is in transition now.

Tom has some Olympic TV notes in his blog.

And those are your supersized megalinks for today.

NBCUniversal Programming For Day 14 of the 2012 Olympics

The networks of NBC will be ready to wind down as we approach the final weekend of the Olympics.

On Friday, there will be the women’s 4×100 meters relay and men’s 4×400 meters relay. The USA men’s basketball team will be in the semifinals on Friday taking on Argentina, a team it already defeated earlier in pool play.

There will be gold medal finals in synchronized swimming, open water swimming, wrestling, BMX cycling, women’s field hockey, and so much more.

Let’s take a look at what the networks of NBCUniversal have in store for the beginning of the final weekend of the 2012 Olympic Games. It’s all listed below.

Team USA Runs for Gold in Women’s 4x100m Relay & Men’s 4x400m Relay Friday in Primetime on NBC

A Special Feature “Dream Team” Airs on NBC’s Daytime Show on Friday
Team USA Men’s Basketball Semifinal vs. Argentina Live on NBC Sports Network at 4 p.m. ET
*** SPECIAL PROGRAMMING NOTE ***
NBC’s Daytime Saturday and Sunday Coverage LIVE to All Time Zones
*Sunday Night Programming Reminder: As previously announced, NBC will air a full episode of a commercial-free network preview of the new comedy, “Animal Practice,” immediately following the Closing Ceremony on August 12^th.

LONDON – August 9, 2012 – Team USA runs for the gold in the women’s 4x100m relay with Carmelita Jeter and Allyson Felix expected to sprint, and the men’s 4x400m relay Friday night on NBC. Additionally, David Boudia dives in the platform qualifying round from three-stories up and gold medal finals in men’s pole vault, women’s 1500m and BMX cycling gold medal finals.

During the day on NBC, gold medal finals in synchronized swimming, open water swimming and the women’s 5000m. “Dream Team,” the story behind the gold medal-winning men’s basketball team from the 1992 Barcelona Olympics, airs tomorrow in daytime. Michael Jordan, Magic Johnson, Larry Bird and Charles Barkley are featured along with assistant coach and current Team USA head coach Mike Krzyzewski. “Dream Team” is produced by NBC Olympics feature producer Israel DeHerrera.

Team USA men’s basketball semifinal game vs. Argentina will air live on NBC Sports Network at 4 p.m. ET.

SPECIAL PROGRAMMING NOTE: NBC’S DAYTIME SATURDAY AND SUNDAY COVERAGE LIVE TO ALL TIME ZONES

On Saturday, live coverage on NBC starts at 10 a.m. ET/9a.m. CT/8 a.m. MT/7a.m. PT with the women’s basketball gold medal final. On Sunday, live coverage of on NBC begins with the men’s marathon from 6 a.m. – 9 a.m. ET/5 a.m. – 8 a.m. CT/4 a.m. – 7 a.m. MT/3 a.m. – 6 a.m. PT. Then at 10 a.m. ET/9 a.m. CT/8 a.m. MT/7 a.m. PT, NBC airs live coverage of the men’s basketball gold medal final.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

FRIDAY, AUGUST 10 (Day 14)

NBC

10 a.m. – 4 p.m. (9 a.m. CT/PT)
Gymnastics – Rhythmic Qualifying
Synchronized Swimming – Team Gold Medal Final (LIVE)
Wrestling – Freestyle Qualifying
Men’s Swimming – Marathon
Canoeing – Sprint Qualifying Heats
Track and Field – Women’s 5000 Gold Medal Final (LIVE)

• LIVE coverage of the synchronized swimming team gold medal final and the women’s 5000m gold medal final on the track.
• Plus, gold medal finals in open water swimming and freestyle wrestling. Also key qualifying rounds in canoeing.

8 p.m. – Midnight (ET/PT)
Track and Field – Gold Medal Finals

• Men’s 4 x 400M Relay
• Men’s Pole Vault
• Women’s 4 x 100M Relay
• Women’s 1500M

Men’s Diving – Platform Qualifying Round
Cycling – BMX Gold Medal Finals

• Track and field’s relays kick off with the men’s 4x400m race and the women’s 4x100m. Team USA has won nearly every 4x400m competition since the event was added to the Olympic program in 1908, and is favored again. In the women’s 4x100m, Team USA, led by Carmelita Jeter and Allyson Felix, is expected to face a fierce challenge from Jamaica. And a duo of milers, champion Morgan Uceny and Shannon Rowbury, look for the first ever American medal in the women’s 1500m.
• The men’s platform contest is sure to be one of the most anticipated events of the Games, as 2009 world champion Tom Daley, a teen idol in Great Britain, takes the stage in his signature event – which was the only diving event China failed to win in Beijing. China’s Qiu Bo, the reigning world champion, is out to change that, while Daley, top American David Boudia of Indiana and Australia’s reigning Olympic champion Matthew Mitcham are among the deep field of contenders in this event.
• In the men’s and women’s finals of BMX, the top riders will decide their Olympic fates in a 40-second scramble to the finish. In the women’s race, Great Britain’s triple world champion Shanaze Reade could be one of the Games’ biggest redemption stories after crashing out of the medals in Beijing in an aggressive push to go from second to first on the final turn. American Alise Post, a former gymnast from St. Cloud Minnesota is among the women trying to thwart Reade. In the men’s race, the top American is 19-year-old Las Vegas native Connor Fields, who will try to hold off a cadre of Southern California-based international stars.

12:35 a.m. – 1:35 a.m. (ET/PT)
Track and Field – Gold Medal Finals
Men’s Water Polo Semifinal – Italy vs. Serbia

• Gold medals are up for grabs on both the track and the field, with the women’s hammer throw.

NBC SPORTS NETWORK

8 a.m. – 8 p.m.
Men’s Basketball – Semifinals

• Spain vs. Russia (LIVE)
• U.S. vs. Argentina (LIVE)

Wrestling – Freestyle Qualifying Round
Women’s Field Hockey

• U.S. vs. Belarus
• Bronze Medal Game: New Zealand vs. Great Britain (LIVE)

Taekwondo – Qualifying
Men’s Volleyball Semifinal – Brazil vs. Italy

NBC SPORTS NETWORK HIGHLIGHTS

• LIVE coverage of the U.S. men’s basketball semifinal. Twenty years after the original Dream Team, Kobe Bryant, LeBron James and company continue their run at London gold in the semifinal, exclusively on NBC Sports Network. Plus, LIVE coverage of women’s field hockey.

MSNBC

10 a.m. – 6 p.m.
Men’s Soccer – Bronze Medal: Korea vs. Japan (LIVE)
Men’s Volleyball – Semifinal: Bulgaria vs. Russia (LIVE)
Men’s Water Polo – Semifinal: Croatia vs. Montenegro
Men’s Handball – Semifinals

• Hungary vs. Sweden (LIVE)
• France vs. Croatia

MSNBC HIGHLIGHTS

• LIVE coverage of the bronze medal game in men’s soccer, men’s volleyball semifinal round and men’s handball semifinals highlight a big day of team sports action on MSNBC.

CNBC

5 p.m. – 8 p.m.
Men’s Boxing – Semifinals
Women’s Field Hockey – Netherlands vs. Argentina
Taekwondo – Gold Medal Finals

CNBC HIGHLIGHTS

• A thrilling night of boxing features semifinal bouts, women’s field hockey and taekwondo gold medal finals.

NBC OLYMPIC BASKETBALL CHANNEL

Noon – Midnight
Men’s Basketball – Semifinals (LIVE)

NBC OLYMPIC SOCCER CHANNEL

2:45 p.m. – 2:45 a.m.
Men’s Bronze Medal LIVE and Women’s Gold Medal Final Encore

TELEMUNDO

9 a.m. – 5 p.m. (LIVE)
Men’s Soccer – Bronze Medal (LIVE)
Men’s Basketball – Semifinals
Gymnastics – Rhythmic Qualifying Round
Men’s Boxing – Semifinals
Men’s Volleyball – Semifinals
Synchronized Swimming – Team Gold Medal Final

Midnight – 2:30 a.m. (ET/PT)
Track and Field – Gold Medal Finals
Men’s Diving – Platform Qualifying Round

3D

5 a.m. – 7:30 p.m.
Track and Field – Gold Medal Finals
Women’s Diving – Platform Gold Medal Final
Synchronized Swimming – Team Qualifying
Men’s Basketball – Quarterfinal
Women’s Basketball – Semifinal

That’s going to do it.

NBCUniversal Programming For Day 13 of the 2012 Olympics

Ok, lots of stuff on the agenda for Thursday.

There’s the women’s soccer gold medal match between the USA and Japan which as we know is the rematch from the 2011 Women’s World Cup Final. It airs live on NBC Sports Network at 2:45 p.m. with a special pregame show at 2 p.m.

The USA women go for gold in water polo against Spain and that will be live on NBC.

In track & field, we have gold medal finals in the men’s 200 meters featuring Usain Bolt, Wallace Spearmon and Yohan Blake. There’s the ending of the Decathlon and the finals of the men’s 800 meters.

CNBC will air boxing gold medal finals in the first-ever women’s tournament.

Check out what’s on the networks of NBCUniversal for Thursday.

USAIN BOLT RACES FOR HISTORY IN 200M GOLD MEDAL FINAL THURSDAY NIGHT ON NBC

TEAM USA WOMEN’S SOCCER TAKES ON JAPAN IN GOLD MEDAL FINAL LIVE ON NBC SPORTS NETWORK THURSDAY AT 2:45 P.M. ET
Brittany Viola Dives for Gold from 10M Platform on NBC in Primetime
Men’s Beach Volleyball Brazil vs. Germany Gold Medal Final Tomorrow on NBC
Team USA Women’s Water Polo Gold Medal vs. Spain on NBC in Daytime

LONDON – August 8, 2012 – Beijing gold medalist and world record holder Usain Bolt, who already won the men’s 100m gold medal in London, races for the gold in the men’s 200m final as he looks to become the first man in history to sweep both the 100m and 200m sprints in consecutive Olympic Games, Thursday night in primetime on NBC.

Also in primetime, from three-stories up, Brittany Viola dives for the gold medal in the 10m platform final.

Live on NBC Sports Network, Team USA women’s soccer competes for Olympic gold against Japan at 2:45 p.m. ET. The rematch of the 2011 World Cup final, which Japan won last year after a penalty shootout, takes place from Wembley Stadium in London.

NBC’s daytime coverage features Team USA women’s water polo vs. Spain live (ET/CT) at 3 p.m., as the American women look to win their first gold and the first American Olympic gold in water polo since 1904. Also during the day, track and field qualifying heats, women’s swimming 10k marathon and canoeing sprint gold medal final.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

THURSDAY, AUGUST 9 (Day 13)

NBC

10 a.m. – 5 p.m. (9 a.m. CT/PT)
Synchronized Swimming – Team Qualifying (LIVE)
Gymnastics – Rhythmic Qualifying
Track and Field – Qualifying Rounds
Women’s Volleyball – Semifinal (LIVE)
Women’s Water Polo – Bronze Medal

• Australia vs. Hungary (LIVE)

Women’s Water Polo – Gold Medal Final (LIVE)

• U.S. vs. Spain (LIVE)

Men’s Beach Volleyball – Gold Medal Final (LIVE)

• Emanuel/Alison (Brazil) vs. Brink/Reckermann (Germany)

Canoeing – Sprint Gold Medal Final
Women’s Swimming – Marathon

• Key qualifying rounds in track and field, including the women’s high jump and the men’s 4x400m relay. The U.S. has won nearly every 4x400m competition since the event was added to the Olympic program in 1908, and is favored again in London. Double-amputee Oscar Pistorius is expected to run as part of the South African team.
• LIVE (ET/CT) coverage of the women’s water polo gold medal final. The U.S. has won silver at each of the last three Olympics.
• LIVE (ET/CT) coverage of the women’s volleyball semifinal, which should feature the U.S. women. Led by Hugh McCutcheon, who coached the U.S. men to the Olympic title in 2008, the American women are favored to win their first Olympic gold.
• LIVE (ET/CT) coverage of the bronze medal match in men’s beach volleyball from Horse Guards Parade in the heart of ceremonial London.
• Plus, the women’s open water swimming gold medal final from the middle of picturesque Hyde Park, and a gold medal final in canoeing.

8 p.m. – Midnight (ET/PT)
Track and Field – Gold Medal Finals

• Men’s 200M
• Decathlon
• Men’s 800M
• Men’s Triple Jump

Women’s Diving – Platform Gold Medal Final
Women’s Volleyball Semifinal – U.S. South Korea
Men’s Cycling – BMX Quarterfinals

• Four days after the 100m, Jamaica’s electrifying sprint king Usain Bolt returns for his second final of the Games, the 200m. Bolt won both races in Beijing – both in world record time – and is aiming to become the first man in history to sweep the sprints twice. American Wallace Spearmon is hoping to erase the bitter memory of four years ago, when he crossed the line in third but missed out on a bronze medal because of a lane violation. Bolt’s chief competition could be his own training partner, Yohan Blake, who is the second-fastest 200m runner in history. In the decathlon, track and field’s grueling two-day event wraps up with a pair of Americans expected to compete for gold: two-time world champion Trey Hardee and Ashton Eaton, who set a world record at Trials in front of his home crowd in Eugene, Oregon. In the men’s 800m, Nick Symmonds pursues perhaps an even more elusive target: Kenyan world record holder David Rudisha. And in field events, the triple jump duo of Christian Taylor and Will Claye, who finished 1-2 at the World Indoor Championships, try to extend their dominance to the Olympic stage.
• At the Aquatics Centre, America’s high divers take to the 10m platform, the same event that produced the last U.S. diving medal, when Laura Wilkinson won gold in Sydney. Twelve years later, among the new generation of women taking the three-story Olympic plunge will be Brittany Viola, whose father Frank was the 1987 World Series MVP with the Minnesota Twins.
• On the sand at Horse Guards Parade, beach volleyball wraps up its sizzling run with the men’s gold medal final. Americans Todd Rogers and Phil Dalhausser are the reigning Olympic champions.
• And in BMX, all the thrills and spills of the most action-packed 40 seconds in sports return to the Olympics as the quarterfinal heats get underway. The top American is Connor Fields, a 19-year-old from Las Vegas.

12:35 a.m. – 1:35 a.m. (ET/PT)
Track and Field – Gold Medal Final
Women’s Volleyball Semifinal – Brazil vs. Japan

• The women with the best arms in the world take center stage at the Olympic Stadium for the women’s javelin competition. Czech thrower Barbora Spotakova, who attended the University of Minnesota for a year, will attempt to defend her Olympic title from Beijing and take aim at her world record throw of more than 237 feet.

NBC SPORTS NETWORK

8 a.m. – 8 p.m.
Women’s Soccer

• Gold Medal Final: U.S. vs. Japan (LIVE)
• Bronze Medal Canada vs. France (LIVE)

Women’s Basketball Semifinal – U.S. vs. Australia (LIVE)
Synchronized Swimming – Team Qualifying (LIVE)
Women’s Wrestling – Gold Medal Finals
Men’s Field Hockey Semifinal – Netherlands vs. Great Britain
Taekwondo – Qualifying Round

NBC SPORTS NETWORK HIGHLIGHTS

• A big day for fans of U.S. team sports, highlighted by LIVE coverage of the bronze and gold medal women’s soccer games. The U.S. women are the two-time defending Olympic champions. Plus, LIVE coverage of the women’s basketball semifinal round. With a stacked roster of former UConn stars like Sue Bird, Diana Taurasi and Maya Moore, leading to the nickname “U.S. Huskies,” the Americans are favored to win their fifth straight gold.

MSNBC

9 a.m. – 6 p.m.
Women’s Basketball Semifinal – Russia vs. France (LIVE)
Equestrian – Individual Dressage Gold Medal Final (LIVE)
Men’s Field Hockey Semifinal – Australia vs. Germany (LIVE)
Women’s Handball Semifinal – Norway vs. South Korea (LIVE)
Men’s Beach Volleyball – Bronze Medal: Plavins/Smedins (Latvia) vs. Nummerdor/Schuil (Netherlands
Taekwondo – Semifinals

MSNBC HIGHLIGHTS

• LIVE coverage of equestrian’s individual dressage gold medal final from scenic Greenwich Park. Plus, LIVE semifinal competition in women’s basketball and women’s volleyball.

CNBC

5 p.m. – 8 p.m.
Women’s Handball Semifinal – Spain vs. Montenegro
Taekwondo – Gold Medal Finals
Women’s Boxing – Gold Medal Finals

CNBC HIGHLIGHTS

• The first-ever gold medals in women’s boxing will be awarded on Thursday, as Irish sporting legend Katie Taylor looks to capture the one title she doesn’t currently own. With only a few international fights to her name, teenage sensation Claressa Shields of Flint, Michigan, could shock the deep middleweight field.

NBC OLYMPIC BASKETBALL CHANNEL

Noon – Midnight
Women’s Basketball – Semifinals (LIVE)

NBC OLYMPIC SOCCER CHANNEL

8 a.m. – 8 p.m.
Women’s Soccer – Gold Medal Final (LIVE)

TELEMUNDO

9 a.m. – 3 p.m. (ET/PT)
Track and Field – Qualifying Rounds
Women’s Volleyball – Semifinals
Women’s Diving – Platform Semifinals
Synchronized Swimming – Team Qualifying Round
Men’s Beach Volleyball – Bronze Medal

Midnight – 2:30 a.m. (ET/PT)
Track and Field – Gold Medal Finals
Women’s Diving – Platform Gold Medal Final
Men’s Beach Volleyball – Gold Medal Final

3D

5 a.m. – 7:45 p.m.
Track and Field – Gold Medal Finals
Men’s Basketball – Quarterfinals

And that’s going to be it for this post.

NBCUniversal Programming for Day 12 of the 2012 Olympics

For Wednesday, there’s going to be a lot of events. There’s the women’s 200 meters final with favorite Allyson Felix, 400 meters gold medalist Sanya Richards-Ross and 100 meters gold medalist Shelly-Ann Fraser-Pryce; the all-American women’s beach volleyball between two-time defending gold medalists Misty May-Treanor/Kerri Walsh Jennings and Jen Kessy and April Ross; men’s basketball; men’s volleyball; plus the start of the decathlon; and BMX cycling.

Lots of stuff going on and if you can’t wait for NBC’s primetime coverage, everything will be shown online.

Just one note: NBC’s primetime coverage will last three hours instead of the customary four. It will go off the air at 11 p.m. ET so NBC can premiere that hideous looking “Go On” starring Matthew Perry.

Here’s the NBC press release.

TEAM USA’S MISTY MAY-TREANOR & KERRI WALSH JENNINGS PLAY AGAINST FELLOW AMERICANS JEN KESSY & APRIL ROSS IN BEACH VOLLEYBALL GOLD MEDAL MATCH WEDNESDAY NIGHT ON NBC

Team USA Track and Field Gold Medal Finals
Allyson Felix, Sanya Richards-Ross & Carmelita Jeter Race in the 200M Gold Medal Final
Live Men’s Basketball Quarterfinals on NBC Sports Network Including Team USA vs. Australia at 5 p.m. ET
Team USA Men’s Volleyball Quarterfinal vs. Italy on NBC Daytime
Team USA Men’s Water Polo Quarterfinal vs. Croatia on NBC Daytime

*Programming Reminder: As previously announced, NBC will air a full episode of a commercial-free network preview of the new comedy, “Go On,” starring Matthew Perry, immediately following Wednesday’s coverage of the Games (shortly after 11 PM ET/PT).

LONDON – August 7, 2012 – Team USA’s defending two-time Olympic beach volleyball gold medalists Misty May-Treanor and Kerri Walsh Jennings look to claim a three-peat gold against fellow Americans Jen Kessy and April Ross Wednesday night on NBC.

Team USA track and field runs for the gold tomorrow night on NBC, with three entries in the 200m final. Two-time silver medalist Allyson Felix is joined in the race by 400m gold medalist Sanya Richards-Ross and 100m silver medalist Carmelita Jeter.

NBC Sports Network airs live coverage of Team USA men’s basketball quarterfinal vs. Australia at 5 p.m. ET.

NBC’s daytime coverage features Team USA men’s volleyball quarterfinal vs. Italy live (ET/CT) at 11 a.m. ET. Team USA men’s water polo looks to win its quarterfinal game vs. Croatia live (ET/CT) on NBC at 3 p.m. Then at 5 p.m. ET, Team USA men’s basketball takes on Australia live (ET/CT).

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

WEDNESDAY, AUGUST 8 (Day 12)

NBC

10 a.m. – 5 p.m. (9 a.m. CT/PT)
Track and Field – Qualifying Rounds
Men’s Water Polo Quarterfinal – U.S. vs. Croatia (LIVE)
Men’s Cycling – BMX Qualifying (LIVE)
Equestrian – Individual Jumping Gold Medal Final
Women’s Beach Volleyball – Bronze Medal: Larissa/Juliana (Brazil) vs. Zhang/Xue (China) (LIVE)
Canoeing – Sprint Gold Medal Finals
Men’s Volleyball Quarterfinal – U.S. vs. Italy (LIVE)

• Key qualifying rounds in track and field, including the women’s 800m, men’s 5000m, men’s pole vault and women’s hammer throw. The 5000m features training partners Mo Farah of Great Britain and Galen Rupp of the United States, who won gold and silver respectively in the 10,000m.
• LIVE (ET/CT) coverage of the U.S. men’s water polo team in the quarterfinal round. If they win in this round, the Americans are guaranteed to play for a medal. The U.S. men earned a surprise silver in Beijing, but are focused on gold in London. Led by captain Tony Azevedo, the team sacrificed hundreds of thousands of dollars collectively by not playing professionally overseas this year to train together for the Olympics.
• LIVE (ET/CT) coverage of men’s BMX qualifying, as riders in one of the newest Olympic sports attempt to position themselves best for the final.
• LIVE (ET/CT) coverage of the bronze medal match in beach volleyball from historic Horse Guards Parade.
• Plus, the individual jumping gold medal final in equestrian and canoeing’s sprint gold medal final.

8 p.m. – 11:05 p.m.
Track and Field – Gold Medal Finals

• Men’s 110M Hurdles
• Women’s 200M
• Women’s 400M Hurdles
• Women’s Long Jump

Women’s Diving – Platform Qualifying
Women’s Beach Volleyball – Gold Medal Final: May-Treanor/Walsh Jennings (U.S.) vs. Kessy/Ross (U.S.)

• The stars are out on the track Wednesday night as Team USA goes for what could be a major gold rush. In the women’s 200m final, the Americans will go toe-to-toe with Jamaica’s top threats, including two-time Olympic champion Veronica Campbell-Brown. Los Angeles native Allyson Felix, the two-time Olympic silver medalist in the event, will attempt to claim an elusive gold. Teammate Carmelita Jeter is hoping her unparalleled 100m speed can last as she doubles her distance. While Sanya Richards-Ross, the 400m gold medalist is attempting to complete a rare 200m-400m double. In the 400m hurdles, a gold for reigning world champion Lashinda Demus would help erase the pain of missing out on the Games in Beijing when she finished fourth at Trials. It would also be a family affair: Demus, who gave birth to twin boys in June 2007, is coached by her mother and managed by her husband. In the 110m hurdles, a stacked field features top Americans Jason Richardson and Aries Merritt, who have both won world titles in the past year, squaring off against the 2008 gold medalist, Dayron Robles of Cuba (2008 gold, world record holder). And in the long jump, Brittney Reese has dominated her event like no other athlete since Beijing, and in London hopes to collect the one piece of hardware she still needs: Olympic gold.
• The women’s beach volleyball tournament concludes with the gold medal final. Americans Misty May-Treanor and Kerri Walsh Jennings, who swept through the Athens and Beijing tournaments without dropping a set, are the two-time defending champions.
• At the Aquatics Centre, America’s high divers take to the 10m platform, the same event that produced the last U.S. diving medal, when Laura Wilkinson won gold in Sydney. Twelve years later, among the new generation of women taking the three-story Olympic plunge will be Brittany Viola, whose father Frank was the 1987 World Series MVP with the Minnesota Twins.

11:05 p.m. – 11:30 p.m.
“Go On” (Hopefully, this show will “Go Away” by October – FB)

12:05 a.m. – 1:05 a.m. (ET/PT)
Track and Field – Qualifying Rounds
Women’s Cycling – BMX Qualifying (LIVE)

• Coverage includes qualifying action in track and field as well as LIVE coverage of women’s BMX, as riders in one of the newest Olympic sports attempt to position themselves best for the final.

NBC SPORTS NETWORK

6 a.m. – 8 p.m.
Men’s Basketball – Quarterfinals (LIVE)

• U.S. vs. Australia (LIVE)
• Russia vs. Lithuania (LIVE)
• France vs. Spain (LIVE)
• Brazil vs. Argentina (LIVE)

Men’s Handball – Quarterfinals

• Iceland vs. Hungary (LIVE)
• Sweden vs. Denmark (LIVE)
• Spain vs. France

Men’s Table Tennis – Team Bronze Medal: Germany vs. Hong Kong (LIVE)

NBC SPORTS NETWORK HIGHLIGHTS

• A basketball fan’s dream – LIVE coverage of all four men’s basketball quarterfinals, including the U.S. team. Twenty years removed from the original Dream Team, Kobe Bryant, LeBron James and company continue their pursuit of a second straight Olympic gold. Plus women’s semifinal boxing.

MSNBC

9 a.m. – 6 p.m.
Men’s Volleyball – Quarterfinals (LIVE)

• Argentina vs. Brazil (LIVE)
• Poland vs. Russia (LIVE)

Men’s Water Polo – Quarterfinals (LIVE)

• Australia vs. Serbia (LIVE)
• Spain vs. Montenegro
• Italy vs. Hungary (LIVE)

Women’s Wrestling – Gold Medal Finals
Men’s Table Tennis – Team Gold Medal Final: China vs. Korea

MSNBC HIGHLIGHTS

• LIVE coverage of quarterfinals in men’s volleyball and men’s water polo, with the winners guaranteed to play for a medal. Plus gold medal finals in women’s wrestling.

CNBC

5 p.m. – 8 p.m.
Men’s Boxing – Quarterfinals
Women’s Boxing – Semifinals
Men’s Handball – Quarterfinals: Croatia vs. Tunisia (LIVE)

CNBC HIGHLIGHTS

• The men’s boxing tournament continues with quarterfinal bouts.

NBC OLYMPIC BASKETBALL CHANNEL

9 a.m. – 9 p.m.
Men’s Basketball – Quarterfinals

• Lithuania vs. Russia (LIVE)
• France vs. Spain (LIVE)
• Brazil vs. Argentina (LIVE)
• U.S. vs. Australia (LIVE)

NBC OLYMPIC SOCCER CHANNEL

Noon – Midnight
The Semifinals Encore

TELEMUNDO

9 a.m. – 3 p.m. (ET/PT)
Men’s Basketball – Quarterfinals
Track and Field – Qualifying Rounds
Men’s Volleyball – Quarterfinals
Women’s Beach Volleyball – Bronze Medal

Midnight – 2:30 a.m. (ET/PT)
Track and Field – Gold Medal Finals
Women’s Diving – Platform Qualifying
Women’s Beach Volleyball – Gold Medal Final

3D

5 a.m. – 7:30 p.m.
Gymnastics – Individual Event Gold Medal Finals
Track and Field – Gold Medal Finals
Men’s Diving – Springboard Gold Medal Final
Synchronized Swimming – Duet Qualifying

There you have it.

Bringing Out Some Tuesday Links

Let’s do some linkage for you on this Tuesday.

Earlier today, actually very early today, I wrote Some Tuesday Olympic Sports Media Thoughts. I hope it makes sense.

Austin Karp of the Sports Business Daily says NBC saw its second drop in the overnight ratings for the 2012 Olympics.

Michael Hiestand of USA Today says a new poll finds that Americans want to watch their Olympics live. Well, well, NBC.

Reid Cherner of USA Today has video of someone on Fox News complaining that gold medal-winning gymnast Gabby Douglas and other US Olympic athletes aren’t being patriotic because they aren’t wearing red, white and blue. Did someone really think that was a serious complaint?

Etan Vlessing at the Hollywood Reporter says CTV received its biggest Olympic ratings to date with Usain Bolt’s gold medal-winning performance in the 100 meters dash.

Gary Holmes from MediaPost says Olympic viewers want to see the Games one way. On TV.

John Eggerton of Broadcasting & Cable says a poll finds a majority pleased with NBC’s coverage of the Olympics. Really?

Mike Reynolds from Multichannel News looks at NBC’s Olympic primetime ratings for Sunday.

Mike also delves into the online numbers visiting NBC’s Olympics website.

Jeannine Poggi of Advertising Age explains why Turner Broadcasting purchased the Bleacher Report.

Jeannine says people might be complaining about NBC’s tape delays, but the network and advertisers are benefiting the most.

Toni Fitzgerald of Media Life Magazine says NBC’s viewership for the Olympics on Sunday was a triumph for the network.

Ed Sherman at The Sherman Report talks with ESPN’s Jeremy Schaap.

Glenn Davis at SportsGrid has video of Vin Scully carefully translating an argument during last night’s Colorado-Los Angeles Dodgers game.

Timothy Burke has a freeze frame of NBC’s Al Michaels. This is so funny.

Richard Sandomir of the New York Times goes over the sale of the Bleacher Report to Turner Sports.

Newsday’s Neil Best writes about some of NBC’s Olympic operations being handled out of New York.

Ken Schott from the Schenectady Gazette says local native Joe Tessitore gets a college football promotion from ESPN.

Pete Dougherty of the Albany Times Union talks with local sports anchor Andrew Catalon who called tennis history during the Olympics.

David Zurawik of the Baltimore Sun interviews NBC Olympics director Bucky Gunts.

Adam H. Beasley of the Miami Herald says the premiere of Hard Knocks with Dolphins is set for tonight.

Mel Bracht at The Oklahoman goes over ESPN’s college football announcing teams for 2012.

Bob Wolfley in the Milwaukee Journal Sentinel notes that the Olympics continue to do well locally.

The San Diego Union-Tribune says the blackout has been lifted for the Chargers’ preseason opener on Thursday.

Sports Media Watch looks at the UFC on Fox ratings on Saturday.

Guyism notes that Kelly Tilghman created a new country on MSNBC today.

The Toronto Sports Media Blog looks at the media openly rooting during the Olympics.

That will be it for now.

Some Tuesday Olympic Sports Media Thoughts

As we’re in the home stretch of the Olympics, I’ll provide some thoughts on some of the coverage through the first 10 days of the Games of the XXX Summer Olympiad.

They’ll be in bullet form, of course.

• Monday’s women’s soccer quarterfinal game between the USA and Canada was an instant classic. Alex Morgan’s goal in the 123rd minute in extra time gave the United States a dramatic victory and entrance into the final against Japan, the same team that beat them on penalty kicks in the Women’s World Cup last year. It was certainly reminiscent of Abby Wambach’s goal in the quarterfinals of the World Cup against Brazil.

  There are a couple of similarities in both games. First, spectacular play-by-play by Ian Darke for ESPN last year and Arlo White on NBC Sports Network this year. White has really established himself as one of the up and coming soccer voices. He’s really impressed me in calling both men’s and women’s games in the Olympics. It’s not easy keeping players and numbers straight calling games every day, but White has been doing a bang-up job.

  Another similarity was the screaming by analysts Julie Foudy of ESPN last year and Brandi Chastain for NBC Sports Network this year. However, Foudy’s screaming was contained to Wambach’s goal. For Chastain, she screamed for 99% of the two extra periods. I found it extremely distracting to concentrate on the game as Chastain continued to yell while Arlo White remained calm. Getting excited during the game is fine and Gus Johnson manages to do it right when it’s warranted. However, screaming throughout is not conducive and Chastain would not let off the gas pedal at least for the portion that I watched.

  Could she not hear herself? Were her headphones not working and thus, she felt she needed to scream? Or was she not realizing that she was screaming? In my post on the next generation of Olympic announcers, I had written that Chastain had been doing a decent job in the booth. But I take that back after her horrid performance on Monday.

• Up until today, I had not weighed in on NBC’s tape delay policy and holding certain events for primetime viewing. I was originally of the opinion that I was happy that all events (except for the Opening and Closing Ceremonies) are online and can be found either on the NBCOlympics.com website or on the NBC Olympics Live Extra mobile/tablet app. But after NBC’s treatment of the American people this weekend for Usain Bolt’s race, I can no longer keep silent.

  Yes, NBC feels it has to maximize its audience by holding and packaging events for primetime. I get that, but I still don’t like it. When the men’s 100 meter race featuring Usain Bolt was about to get underway, NBC chose to keep the the event online rather than air it live late Sunday afternoon on the East Coast. While I do give NBC kudos for airing its daytime coverage live in all time zones on Saturday and Sunday, it still pulled its shenanigans by delaying Michael Phelps’ last race on Saturday and the Bolt gold medal run on Sunday.

  And while many chose to find the race online, some complained by the video on the Live Extra app went out just before the race was about to run. While others had problems finding a computer, smart phone or tablet. In addition, when the video fired properly, some got a picture quality similar to this:
  

  Ed Sherman of the Sherman Report scolded NBC for running equestrian events while Bolt was about to successfully defend his 2008 gold medal in London. I agree with Ed that on the weekends, it would behoove NBC to air glamor events live on the weekend no matter when it is. And it can run it in primetime with the packaging and whatever emotion the network wants to provide.

  While it’s one thing to hold events to get a bigger audience and to prevent non-rightsholders from showing highlights, you’re also mistreating your audience that wants to watch it on television. Yes, it’s great to have everything online and to see it as it happens, but there are a great many people who would rather watch it on television. I’m wondering if NBC somehow can’t provide a happy medium here.

• And speaking about the online experience, I give NBC a B minus for the performance of the apps and the website. NBC has been successful in getting people to authenticate their participating cable or satellite providers to gain access to live video. But there are a few things the network can do to make it even better.
• First, it has to improve the video quality and the bandwidth. For events that have had high traffic including gymnastics and track & field viewers complained that video either froze or buffered just as they were getting interesting.

  Second, commercials fired every two minutes in the case of gymnastics and would sometimes cut off astute analysis from the World Feed or even action that was underway. That is inexcusable to allow the spots to fire automatically, not to check each feed and providing a clean experience.

  And third, while I give props for streaming Bravo, CNBC, MSNBC and NBC Sports Network’s coverage, I wish all of NBC’s coverage was available online as well. This was done on Saturday and Sunday when NBC’s Gold Zone, an online channel that took viewers to medal-potential moments, streamed the network’s daytime coverage. I think it was a great move and should be done in 2014 in Sochi.

  NBC Sports Chairman Mark Lazarus said in a conference call last week that NBC wants to improve its presentation and is considering every possible avenue to provide viewers with the best method to watch the Games. Here’s hoping that the streaming and bandwidth will improve in Sochi in 2014.

That’s going to do it for the thoughts.

NBCUniversal Programming For Day 11 of the 2012 Olympics

After a day’s absence, let’s provide the programming for the networks of NBCUniversal as the 2012 London Games are in the home stretch.

Plenty of track & field including the women’s 100 meter hurdles featuring Lolo Jones. The final day of gymnastics provides more individual event finals. The US women’s water polo team hopes for a spot in the finals with a semifinal match with Australia. Misty May-Treanor and Kerri Walsh Jennings hope to advance in the beach volleyball tournament and continue defending their two previous gold medals. The US women’s basketball team is in the quarterfinals of its tournament.

There are a lot of stuff still going on in London and NBC hopes you’ll be watching one or multiple events on its platforms.

Here’s what’s in store for the networks of NBCUniversal.

TEAM USA GOLD MEDAL GYMNASTS GABBY DOUGLAS, ALY RAISMAN & JORDYN WIEBER COMPETE IN INDIVIDUAL GYMNASTICS GOLD MEDAL FINALS TUESDAY NIGHT ON NBC

All-Around Bronze Medalist Danell Leyva Competes in High Bar Gold Medal Final in Primetime on NBC
Lolo Jones Competes in 100M Hurdles Gold Medal Final Tomorrow Night on NBC
Men’s Triathlon Live on NBC Sports Network at 6:30 a.m. ET
Team USA Women’s Basketball vs. Canada Live on NBC Sports Network at 9 a.m. ET
Men’s Soccer Semifinals Featuring Mexico vs. Japan Live on NBC Sports Network at 5 p.m. ET

LONDON – August 6, 2012 – Team USA gold medal gymnast Aly Raisman competes for gold medals in balance beam and floor exercise Tuesday night on NBC. Among the contenders in balance beam is all-around and fellow team gold medalist Gabby Douglas. In floor exercise Raisman competes against 2011 world all-around champion and team gold medal gymnast Jordyn Wieber. All-around bronze medalist Danell Leyva competes in the men’s high bar on Tuesday, the last night of the gymnastics competition.

Also in primetime, Lolo Jones looks to win the gold in the 100m hurdles after famously stumbling in Beijing. 2011 World Champion and gold medal favorite Jesse Williams looks to win the men’s high jump. From her Majesty’s Horse Guards Parade, Team USA’s gold medal duo Misty May-Treanor and Kerri Walsh Jennings compete vs. Chen Xue and Xi Zhang of China.

NBC’s daytime coverage features live coverage of the undefeated Team USA women’s water polo vs. Australia in the semifinals, as they look to win their first Olympic gold live (ET/CT) at 11:30 a.m. ET. Team USA women’s volleyball quarterfinal vs. the Dominican Republic begins live (ET/CT) at 2 p.m. ET. At 4 p.m. ET, Team USA’s women’s beach volleyball pair April Ross and Jennifer Kessy compete vs. Larissa Franca and Julia Silva of Brazil in the semifinals live (ET/CT) on NBC.

NBC Sports Network’s live daytime coverage includes the men’s triathlon at 6:30 a.m. ET, Team USA women’s basketball quarterfinal vs. Canada at 9 a.m. ET, and the men’s soccer semifinals featuring Mexico vs. Japan at 5 p.m. ET.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

TUESDAY, AUGUST 7 (Day 11)

NBC

10 a.m. – 5 p.m. (9 a.m. CT/PT)
Track and Field – Qualifying Rounds
Men’s Diving – Springboard Semifinal
Women’s Beach Volleyball – Kessy/Ross (U.S.) vs. Larissa/Juliana (Brazil) (LIVE)
Women’s Volleyball – U.S. vs. Dominican Republic (LIVE)
Women’s Water Polo – U.S. vs. Australia (LIVE)
Cycling – Track Gold Medal Finals

• Key qualifying rounds in track and field, including the women’s 5000 meters and men’s 110m hurdles.
• LIVE (ET/CT) coverage of the U.S. women’s volleyball team in a crucial quarterfinal to move on to the medal round. Led by Hugh McCutcheon, who coached the U.S. men to the Olympic title in 2008, the American women are favored to win their first Olympic gold.
• LIVE (ET/CT) coverage of the U.S. women’s water polo team in a semifinal game. Win, and they play for gold. Lose, and the best hope is bronze. The Americans have earned a medal at each of the three Olympics since women’s water polo made its Olympic debut in 2000, but have never won gold. The Americans look to have their strongest team yet in London.
• LIVE (ET/CT) coverage of gold medal finals in track cycling from the Velodrome, including the women’s omnium, where American Sarah Hammer should be in the medal hunt.
• Plus, men’s springboard diving semifinals.

8 p.m. – Midnight (ET/PT)
Gymnastics – Individual Event Gold Medal Finals

• Men’s Parallel Bars
• Men’s High Bar
• Women’s Balance Beam
• Women’s Floor Exercise

Track and Field – Gold Medal Finals

• Men’s 1500M
• Men’s High Jump
• Women’s 100M Hurdles

Women’s Beach Volleyball – May-Treanor/Walsh Jennings (U.S.) vs. Zhang/Xue (China)

• The final night of gymnastics features an array of American medal hopefuls. Needham, Massachusetts native Aly Raisman, the senior member of Team USA at age 18, should compete for medals on her two signature events: floor exercise and balance beam. Michigan’s Jordyn Wieber, the 2011 world all-around champion, is also among the contenders on floor exercise while all-around gold medalist Gabby Douglas competes on the balance beam. On the men’s side, Cuban-born Danell Leyva will compete on high bar.
• An ultra-deep stable of American hurdlers includes 2008 Olympic champion Dawn Harper, 2011 U.S. champion Kellie Wells, and Lolo Jones, who four years after her heartbreaking stumble in Beijing cost her a sure gold medal, targets redemption in London. Meanwhile, a pair of American milers aims for the first American medal in the 1500m since the 1968 Mexico City Olympics. American high jump sensation Jesse Williams, a USC alum and 2011 world champion, is among the favorites for gold.
• On the sand at majestic Horse Guards Parade, beach volleyball moves into the semifinals. Misty May-Treanor and Kerri Walsh Jennings are eyeing a golden three-peat after sweeping the competition in Athens and Beijing.

12:35 a.m. – 1:35 a.m. (ET/PT)
Men’s Diving – Springboard Gold Medal Final
Track and Field – Gold Medal Final

• In the Aquatics Centre, former Georgia star Chris Colwill and Texas alum Troy Dumais, the first American since Greg Louganis to compete at four Olympics, take aim at China’s springboard king He Chong.

NBC SPORTS NETWORK

4 a.m. – 8 p.m.
Men’s Soccer – Semifinals

• Mexico vs. Japan (LIVE)
• South Korea vs. Brazil (LIVE)

Men’s Triathlon (LIVE)
Women’s Basketball – U.S. vs. Canada (LIVE)
Men’s Weightlifting – Super Heavyweight Gold Medal Final
Equestrian – Team Dressage Gold Medal Final (LIVE)
Canoeing – Sprint Qualifying Heats
Men’s Field Hockey – Korea vs. Netherlands (LIVE)
Women’s Handball – Spain vs. Croatia

NBC SPORTS NETWORK HIGHLIGHTS

• LIVE coverage of the men’s triathlon highlights this day. Americans Hunter Kemper and Manny Huerta will look to upset British brothers Alistair and Jonathan Brownlee, who are favored to go 1-2, as the Olympic triathletes race through Hyde Park and past Buckingham Palace. Plus LIVE coverage of semifinals in men’s soccer.

MSNBC

9 a.m. – 6 p.m.
Women’s Volleyball Quarterfinal –

• Japan vs. China (LIVE)
• Russia vs. Brazil (LIVE)

Women’s Beach Volleyball – Men’s Semifinal (LIVE)
Women’s Water Polo – Hungary vs. Spain (LIVE)
Synchronized Swimming – Duet Gold Medal Final
Wrestling – Greco Roman Gold Medal Finals
Women’s Table Tennis Team Gold Medal Final – Italy vs. Korea

MSNBC HIGHLIGHTS

• LIVE coverage of three key tournaments, including beach volleyball semifinals from Horse Guards Parade, women’s volleyball quarterfinals and semifinal competition in women’s water polo.

CNBC

<span style=”text-decoration: underline;”>5 p.m. – 8 p.m.
Women’s Table Tennis – Team Gold Medal Final
Men’s Boxing – Quarterfinals

CNBC Highlights

• The Olympic boxing tournament moves into the quarterfinals.

NBC OLYMPIC BASKETBALL CHANNEL

9 a.m. – 9 p.m.
Women’s Basketball – Quarterfinals (LIVE)

• United States vs. Canada (LIVE)
• China vs. Australia (LIVE)
• Turkey vs. Russia (LIVE)
• Czech Republic vs. France (LIVE)

NBC OLYMPIC SOCCER CHANNEL

Noon – Midnight
Men’s Soccer – Semifinals

• Mexico vs. Japan (LIVE)
• South Korea vs. Brazil (LIVE)

TELEMUNDO

9 a.m. – 5 p.m. (LIVE)
Men’s Soccer – Semifinals (LIVE)
Men’s Boxing – Quarterfinals
Track and Field – Qualifying Rounds
Women’s Volleyball – Quarterfinals
Synchronized Swimming – Duet Gold Medal Final
Beach Volleyball – Semifinals

Midnight – 2:30 a.m. (ET/PT)
Track and Field – Gold Medal Finals
Gymnastics – Individual Event Gold Medal Finals
Men’s Diving – Springboard Gold Medal Final

3D

5 a.m. – 7:30 p.m.
Gymnastics – Individual Event Gold Medal Finals
Track and Field – Gold Medal Finals
Men’s Diving – Springboard Qualifying Round
Synchronized Swimming – Duet Qualifying Round

And the Canadian Olympic Broadcast Consortium viewing guide is next.

NBCUniversal Programming For Day 9 of the 2012 Olympics

Day 9 means that we head into the last week of the Olympics and the home stretch.

All daytime coverage on NBC will be live in all time zones and that includes the men’s tennis final between Roger Federer and Andy Murray. Daytime coverage on NBC begins at 6 a.m. ET/3 a.m. PT. In addition to men’s tennis, NBC will air live women’s basketball between the US and China at 11:45 a.m. ET/8:45 a.m. PT. There will also be women’s water polo, cycling and equestrian.

In primetime, it will carry gymnastics, gold medal finals in track & field and beach volleyball.

To NBC Sports Network which will have live doubles finals in tennis from Wimbledon, women’s volleyball, synchronized swimming and shooting.

MSNBC has Greco Roman wrestling, badminton, tennis table among other sports

And CNBC has women’s and men’s boxing.

Here’s the schedule for Sunday.

USAIN BOLT, YOHAN BLAKE AND TYSON GAY FEATURED IN 100M FINAL SUNDAY NIGHT ON NBC

Three Gymnastics Individual Event Gold Medal Finals Tomorrow Night on NBC
Roger Federer vs. Andy Murray Gold Medal Tennis Final LIVE on NBC in Daytime to All Time Zones
NBC’s Daytime Sunday Coverage LIVE to All Time Zones Beginning at 6 a.m. ET/3 a.m. PT
Team USA’s Women’s Basketball vs. China at 11:45 a.m. ET Live on NBC
Team USA’s Women’s Beach Volleyball vs. Czech Republic at 5 p.m. ET Live on NBC
Mixed Doubles Tennis Gold Medal Final Featuring Andy Murray and Laura Robson vs. Max Mirnyi and Victoria Azarenka Live on NBC Sports Network at 7 a.m. ET
Serena and Venus Williams Doubles Gold Medal Final Live on NBC Sports Network at 12:15 p.m. ET

LONDON – August 4, 2012 – Usain Bolt, Yohan Blake and Tyson Gay sprint for the gold tomorrow in the 100m gold medal final on NBC tomorrow night. Also in primetime, Sanya Richards-Ross, 2008 Olympic bronze medalist, seeks her first individual Olympic gold in the 400m. Gymnastics team gold medalist McKayla Maroney looks to earn her first individual Olympic gold in the vault.

SPECIAL PROGRAMMING NOTE: NBC’S DAYTIME SUNDAY COVERAGE LIVE TO ALL TIME ZONES BEGINNING AT 6 A.M. ET/3 A.M. PT

Live daytime coverage on NBC starts at 6 a.m. ET/5 a.m. CT/4 a.m. MT/3 a.m. PT with the women’s marathon, and features Great Britain’s Andy Murray facing off against Wimbledon champion Roger Federer in a rematch at Centre Court at 9 a.m. ET/8 a.m. CT/ 7 a.m. MT/6 a.m. PT. Federer defeated Murray in July to capture his record-tying seventh Wimbledon title.

NBC’s daytime Sunday coverage will air live and feature Team USA’s women’s basketball vs. China at 11:45 a.m. ET, followed by Team USA’s women’s water polo vs. Italy in the semifinals at 2 p.m. ET. Team USA’s women’s volleyball faces Turkey at 3 p.m. ET and at 5 p.m. ET, Team USA’s beach volleyball duo Jennifer Kessy and April Ross take to the sand at her Majesty’s Horse Guards Parade to play against Kristyna Kolocova and Marketa Slukova of the Czech Republic.

Live on NBC Sports Network, the mixed doubles tennis gold medal final features Great Britain’s Andy Murray and Laura Robson vs. Belarus’ Max Mirnyi and Victoria Azarenka at 7 a.m. ET. The women’s doubles tennis gold medal final features Serena and Venus Williams vs. Andrea Hlavackova and Lucie Hradecka of the Czech Republic at 12:15 p.m. ET.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

SUNDAY, AUGUST 5 (Day 9)

NBC

6 a.m. – 6 p.m. ET
5 a.m. – 5 p.m. CT
4 a.m. – 4 p.m. MT
3 a.m. – 6 p.m. PT

Men’s Tennis – Gold Medal Final: Roger Federer(Switzerland) vs. Andy Murray (Great Britain) (LIVE)
Women’s Marathon (LIVE)
Beach Volleyball – Kessy/Ross (U.S.) vs. Slukova/Kolocova (Czech Republic) (LIVE)
Women’s Basketball – U.S. vs. China (LIVE)
Women’s Water Polo – U.S. vs. Italy (LIVE)
Women’s Volleyball – U.S. vs. Turkey (LIVE)
Cycling – Track Gold Medal Final
Equestrian – Team Jumping Gold Medal Final, Round 1

• LIVE coverage of the women’s marathon through the heart of London. Shalane Flanagan, the Beijing 10,000m bronze medalist, and Desiree Davila have medal potential, but the favorites will be Kenyan mom Edna Kiplagat and her countrywoman Mary Keitany.
• LIVE coverage of the men’s tennis gold medal final from the grass courts of Wimbledon.
• LIVE coverage of the U.S. women’s basketball team against China. Led by former UConn stars Sue Bird, Diana Taurasi and Maya Moore, the Americans are favored to win their fifth straight gold.
• LIVE coverage of the U.S. women’s water polo team in a must-win quarterfinal if they hope to advance to the medal round. The Americans have earned a medal at each of the three Olympics since women’s water polo made its Olympic debut in 2000, but have never won gold. They look to have their strongest team yet in London.
• LIVE coverage of the U.S. women’s volleyball team vs. Turkey. Led by Hugh McCutcheon, who coached the U.S. men to the Olympic title in 2008, the American women are favored to win their first Olympic gold.
• Plus, the gold medal final in track cycling’s ultimate test and new Olympic event, the men’s omnium, and equestrian’s team jumping competition.

7 p.m. – Midnight (ET/PT)
Gymnastics – Individual Event Gold Medal Finals

• Men’s Floor Exercise
• Men’s Pommel Horse
• Women’s Vault

Track and Field – Gold Medal Finals

• Men’s 100M
• Women’s 400M
• Women’s Triple Jump

Women’s Diving – Springboard Gold Medal Final
Beach Volleyball – May-Treanor/Walsh Jennings (U.S.) vs. Cicolari/Menegatti (Italy)

• Jamaica’s electrifying sprint king Usain Bolt, the fastest man in history, takes to the track for one of the marquee events of the entire Games: the men’s 100m final. In Beijing, a 21-year-old Bolt shocked the world – and blew away the field – in world record time. Now, the world’s top sprinters are gunning for him, including a pair of Americans: 2004 Olympic champion Justin Gatlin and American record holder Tyson Gay. But Bolt’s biggest competition could come from his own training partner, Yohan Blake, who defeated him at Jamaica’s Trials by running the fastest time in the world since 2009. Meanwhile, in the 400m, former world champion Sanya Richards-Ross seeks her first individual Olympic gold in her signature event – a distinction that would help her keep pace with her husband Aaron Ross, who earlier this year won his second Super Bowl with the New York Giants. In the semifinals of the men’s 400m, Olympic champion LaShawn Merritt continues his attempt to become the only man besides Michael Johnson to successfully defend a 400m title, while collegiate standout Bryshon Nellum competes less than four years after being shot in both legs near the USC campus.
• The top gymnasts in the world return to North Greenwich Arena for the first day of individual event finals. In women’s vault, 16-year-old McKayla Maroney, the daughter of a former Purdue quarterback, was the 2011 world champion and is a heavy favorite for gold with her signature Amanar vault.
• In the final round of women’s springboard diving, Chicago’s Christina Loukas is looking to upgrade her fourth-place finish at last year’s world championships and reach the Olympic podium. While former Stanford star Cassidy Krug, who quit diving for a year after failing in her second attempt to make an Olympic team in 2008, defeated Loukas at Trials and, at 27, is diving better than ever before.
• On the sand at majestic Horse Guards Parade, beach volleyball enters the quarterfinals, where a single loss means the end of an Olympic run. Misty May-Treanor and Kerri Walsh Jennings are eyeing a golden three-peat after sweeping the competition in Athens and Beijing.

12:35 a.m. – 1:35 a.m. (ET/PT)
Track and Field – Gold Medal Finals
Men’s Badminton – Singles Gold Medal Final

• Track and field’s top men go for the gold in the steeplechase, a nearly-two-mile run over barriers and water jumps, as well as the hammer throw.

NBC SPORTS NETWORK

4 a.m. – 7 p.m.
Women’s Basketball – France vs. Russia (LIVE)
Tennis – Gold Medal Finals

• Women’s Doubles Gold Medal Final: Serena and Venus Williams (U.S.) vs. Andrea Hlavackova and Lucie Hradecka (Czech Republic) (LIVE)
• Mixed Doubles Gold Medal Final: Andy Murray and Laura Robson (Great Britain) vs. Max Mirnyi and Victoria Azarenka (Belarus) (LIVE)

Beach Volleyball – Larissa/Juliana (Brazil) vs. Goller/Ludwig (Germany) (LIVE)
Women’s Weightlifting – Super Heavyweight Gold Medal Final (LIVE)
Women’s Volleyball – Qualifying Round

• China vs. South Korea
• Italy vs. Russia

Cycling – Track Events (LIVE)
Synchronized Swimming – Duet Qualifying
Men’s Shooting – Pistol Gold Medal Final

NBC SPORTS NETWORK HIGHLIGHTS

• LIVE coverage of the mixed and women’s doubles gold medal finals from the storied grass courts of Wimbledon highlights the day, complemented by LIVE coverage of quarterfinals in beach volleyball from historic Horse Guards Parade. Plus, weightlifter Holley Mangold, sister of the New York Jets’ Nick Mangold competes in the super heavyweight gold medal final. Also finals in men’s badminton.

MSNBC

7 a.m. – 6 p.m.
Women’s Water Polo – Quarterfinals

• Hungary vs. Russia (LIVE)
• China vs. Australia (LIVE)

Men’s Tennis – Singles Bronze Medal: Djokovic (Serbia) vs. Del Potro (Argentina) (LIVE)
Beach Volleyball – Zhang/Xue (China) vs. Schwaiger/SChwaiger (Austria) (LIVE)
Wrestling – Greco Roman Gold Medal Finals
Men’s Field Hockey – Great Britain vs. Australia (LIVE)
Men’s Table Tennis – Team Quarterfinals
Women’s Handball – Norway vs. Spain (LIVE)
Fencing – Men’s Team Foil Quarterfinal: U.S. vs. France
Badminton –

• Men’s Doubles Gold Medal Final
• Men’s Doubles Bronze Match

MSNBC HIGHLIGHTS

• LIVE coverage of the action-packed, fast-paced quarterfinals in women’s water polo, with the winners guaranteed to play for a medal. Plus gold medal finals in wrestling.

CNBC

8:30 a.m. – 11:30 a.m.
Women’s Boxing –Elimination Bouts (LIVE)

3:30 p.m. – 5:30p.m.
Men’s Boxing – Quarterfinals (LIVE)

CNBC HIGHLIGHTS

• The inaugural Olympic women’s boxing tournament kicks off with all three weight classes and the Americans have potential contenders in each: at flyweight, Houston native and first generation Mexican-American Marlen Esparza; at lightweight, 2010 world bronze medalist Queen Underwood, and at middleweight, 17-year-old high school junior Claressa Shields. The London Games marks the first time that women will compete in every Olympic sport. On the men’s side, heavyweight Michael Hunter hopes to follow in the footsteps of his late father, who was a talented professional heavyweight contender in the 90s.

NBC OLYMPIC BASKETBALL CHANNEL

4 a.m. – 7 p.m.
Women’s Basketball – Qualifying Round

• U.S. vs. China (LIVE)
• France vs. Russia (LIVE)
• Great Britain vs. Brazil (LIVE)
• Canada vs. Australia (LIVE)
• Czech Republic vs. Angola (LIVE)
• Turkey vs. Croatia (LIVE)
• Brazil vs. Great Britain (LIVE)

NBC OLYMPIC SOCCER CHANNEL

7 a.m. – 7 p.m.
The Quarterfinals Encore

TELEMUNDO

9 a.m. – 6 p.m. (ET/PT)
Women’s Marathon
Women’s Volleyball – Qualifying Round
Beach Volleyball – Quarterfinals
Men’s Tennis – Gold Medal Final
Boxing – Elimination Bouts

Midnight – 2:30 a.m. (ET/PT)
Track and Field – Gold Medal Finals
Gymnastics – Individual Event Gold Medal Finals
Women’s Diving – Springboard Gold Medal Final

3D

4 a.m. – 6 p.m.
Swimming – Gold Medal Finals
Track and Field – Gold Medal Finals
Women’s Diving – Springboard Semifinal
Women’s Gymnastics – Trampoline Gold Medal Final

And the Canadian Olympic Broadcast Consortium is next.

NBC Says People Are Watching 2012 Olympics Online

This from NBC. The other day, the network held a media conference call which I monitored. Besides the fact that the ratings increased was a top subject for NBC Sports Chairman Mark Lazarus, online viewing was also discussed. Needless to say, online viewing on NBCOlympics.com and through the mobile/tablet apps have increased big time from Beijing. Considering that just a handful of sports was streamed online in 2008 and just through computers, the viewing has really opened up this year.

Online viewing has jumped 182% from four years ago. NBC says people watched 34 million live streams, up 333% compared to Beijing. Plus the page views for NBCOlympics.com are way up from Beijing.

As we’re in a digital age, people want their information now and with so many platforms to access, it’s only natural for the numbers to increase exponentially from four years ago.

Here are the astonishing numbers from NBC.

NBC OLYMPICS’ EXPERIENCING UNPRECEDENTED DIGITAL TRAFFIC & ENGAGEMENT DURING LONDON OLYMPICS

75 Million Total Videos Streamed, Up 182% vs. Beijing in 2008
34 Million Live Streams, Up 333% vs. Beijing
744 Million Page Views, Up 160 Million from Beijing
NBC Olympics Live Extra & NBC Olympics apps Peaked at No. 1 & 2 as Top Free Apps for iPhone & iPad on App Store
6.2 Million Devices Verified by Cable, Satellite and Telco Customers

LONDON – August 3, 2012 – NBC Olympics’ digital coverage of the Games of the XXX Olympiad is generating unprecedented traffic and engagement across its digital platforms NBCOlympics.com and the NBC Olympics Live Extra and NBC Olympics apps.

Across the online, mobile and tablet platforms, there have been 75 million total video streams, 34 million live streams (already more than the entire Beijing Olympics), 744 million page views, and 31.5 million unique users (web only). There have also been more than six million downloads of the NBC Olympics Live Extra and NBC Olympics apps, peaking at No. 1 and No. 2 as the Top Free apps for iPhone and iPad on App Store.

Cable, satellite, and telco customers have verified 6.2 million devices either on NBCOlympics.com or on the NBC Olympics Live Extra app. This is believed to be the most device verifications ever for a single event in TV Everywhere history. There are approximately 100 million multi-channel homes in the U.S.

Five Olympic events so far have surpassed one million live streams led by Tuesday’s women’s gymnastics team gold medal final (1,462,834) that saw Team USA win gold. Thursday produced two events over one million when Michael Phelps defeated the field, including Ryan Lochte, to win gold in the men’s 200 IM (1,192,812), and Gabby Douglas won the women’s All-Around gold medal (1,096,319). The top five is rounded out by Monday’s men’s gymnastics team gold medal final (1,067,679) and Tuesday’s swimming gold medal final that saw Michael Phelps become the most-decorated Olympian of all time (1,010,416). Four of the five (yesterday’s swimming final being the exception) were streamed only to cable, satellite and telco customers who verified their accounts.

“We believed heading into these Games that if we could surround the consumer with as many touch points as possible — such as live streaming every athletic competition online, on mobile and on tablet — then we could increase consumption and engagement, not only on digital, but on television as well,” said Gary Zenkel, president, NBC Olympics. “The result has been record-setting viewership, traffic and engagement on all of our platforms. We could not be more satisfied and are looking forward to continuing to extend access to these incredible Games on multiple screens.”

Following are highlights of NBC Olympics’ digital coverage of the 2012 London Olympics (through August 2):

TV EVERYWHERE

• Cable, satellite, and telco customers have verified 6.2 million devices either on NBCOlympics.com or on the NBC Olympics Live Extraapp.
  • This is believed to be the most device verifications ever for a single event in TV Everywhere history.
  • There are approximately 100 million multi-channel homes in the U.S.

TOTAL VIDEO STREAMS

• 75.0 million, 182% more than Beijing (26.5 million) through the same period
  • For entire Beijing Games: 75.5 million total streams
• 9.6 million hours of total video streamed, 129% more than Beijing (4.2 million) through the same period
  • For entire Beijing Games: 9.9 million hours of video streamed

LIVE VIDEO STREAMS

• 34.0 million, 333% more than Beijing (7.9 million streams)
  • London has already surpassed Beijing
    • For entire Beijing Games: 14 million
• 6.3 million hours of live video has been streamed, 355% more than Beijing (1.4 million hours) through the same period
  • London has already surpassed Beijing
    • For entire Beijing: 4.0 million hours
• Users are averaging 85 streaming minutes on the web and 58 minutes on the app

UNIQUE USERS

	London 2012	Beijing 2008
NBCOlympics.com computer	31.5 million	29.1 million
NBCOlympics.com mobile website	5.2 million	2.8 million
NBC Olympics Live Extra app	7.0 million	NA
NBC Olympics app	2.7 million	NA

PAGE VIEWS

• 743.7 million across NBCOlympics.com on computer, mobile and tablet, and both apps, 160 million more than Beijing to this point in the Games (583.1 million)

MOST-WATCHED OLYMPIC LIVE STREAMS

(All were streamed only to cable, satellite and telco customers who verified their accounts, except Michael Phelps’ 200IM gold medal victory on Aug. 2, 2012)

				LIVE
DATE	GAMES	VIDEO CLIP	VIDEO SPORT	STREAMS
July 31, 2012	London	Team USA Women’s Gymnastics wins Gold	Gymnastics	1,462,834
August 2, 2012	London	Michael Phelps wins 200IM Gold	Swimming	1,192,812
August 2, 2012	London	Gabby Douglas wins Women’s All-Around Gold	Gymnastics	1,096,319
July 30, 2012	London	Men’s Gymnastics Team Gold Medal Final	Gymnastics	1,067,679
July 31, 2012	London	Team USA Men’s Swimming wins 4×200 Gold	Swimming	1,010,416
July 28, 2012	London	Ryan Lochte wins 400IM Gold	Swimming	891,819
July 29, 2012	London	Team USA Men’s Swimming earns 4×100 Silver	Swimming	823,194
July 29, 2012	London	Team USA Women’s Gymnastics Qualifications	Gymnastics	688,752
August 1, 2012	London	Men’s Gymnastics All-Around Gold Medal Final	Gymnastics	610,335
August 22, 2008	Beijing	USA Men’s Basketball Semifinal	Basketball	581,882

One more press release from NBC coming up.

NBCUniversal Programming For Day 8 of the 2012 Olympics

Let’s provide the programming for NBC for Day 8 of the 2012 Olympics.

Changes for this weekend. Daytime coverage on NBC will be live IN ALL TIME ZONES starting at 9 a.m. East/6 a.m West on Saturday and 6 a.m. East/3 a.m. West on Sunday. I believe this is due to the tennis finals on Saturday and Sunday from Wimbledon plus indoor volleyball and water polo.

NBC Sports Network will carry live US men’s basketball against Lithuania, the women’s triathlon final, shooting and more.

MSNBC will carry men’s soccer, water polo, badminton finals and weightlifting.

CNBC will have boxing.

Bravo’s commitment is done with tennis being over as of the weekend.

Here’s the NBC programming press release.

MICHAEL PHELPS’ FINAL SWIM OF LONDON OLYMPICS TOMORROW NIGHT ON NBC
*** SPECIAL PROGRAMMING NOTE ***
NBC’s Daytime Saturday and Sunday Coverage LIVE to All Time Zones

Saturday’s LIVE Daytime on NBC Features Serena Williams vs. Maria Sharapova for the Women’s Gold Medal Tennis Final
Sunday’s LIVE Daytime on NBC Features Roger Federer vs. Andy Murray for the Men’s Gold Medal Tennis Final
Men and Women’s 4x100M Medley Relay Gold Medal Finals Saturday Night on NBC
Carmelita Jeter Expected to Sprint 100M Gold Medal Final on NBC in Primetime
LIVE Team USA Men’s Basketball vs. Lithuania on NBC Sports Network at 9:30 a.m. ET
Team USA Men’s Volleyball vs. Russia LIVE on NBC in Daytime
Team USA Men’s Water Polo vs. Serbia LIVE on NBC in Daytime

LONDON – August 3, 2012 – Michael Phelps, the most-decorated Olympian of all time with 20 medals, swims for his final gold medal of the London Olympics Saturday night in the 4×100 medley relay. Phelps will swim the butterfly leg. Missy Franklin is expected to anchor the women’s 4×100 medley relay in the freestyle leg. Also in primetime, reigning world champion Carmelita Jeter is expected to sprint for the gold in the women’s 100m on the track tomorrow night.

SPECIAL PROGRAMMING NOTE: NBC’S DAYTIME SATURDAY AND SUNDAY COVERAGE LIVE TO ALL TIME ZONES

This weekend’s daytime coverage on NBC will be LIVE across the country featuring the two gold medal tennis finals.

On Saturday, coverage starts at 9 a.m. ET/8 a.m. CT/7 a.m. MT/6 a.m. PT, and features Serena Williams and Maria Sharapova playing for Olympic gold at Wimbledon. Also featured in Saturday’s live daytime show is Team USA’s men’s volleyball vs. Russia live at 11:45 a.m. ET. Then, at 2:40 p.m. ET, Team USA’s men’s water polo, the number one ranked seed in their group, faces the number two ranked seed, Serbia live on NBC. At 4:15 p.m. ET, NBC airs live coverage of the men’s 10,000m gold medal final from the track, and then from her Majesty’s Horse Guards Parade, Team USA’s Jake Gibb and Sean Rosenthal take on Kostantin Semenov and Sergey Prokopyev of Russia in a beach volleyball round of 16 match live at 5 p.m. ET.

On Sunday, live coverage starts at 6 a.m. ET/5 a.m. CT/4 a.m. MT/3 a.m. PT, and features Great Britain’s Andy Murray facing off against Wimbledon champion Roger Federer in a rematch at Centre Court. Federer defeated Murray in July to capture his record-tying seventh Wimbledon title.

Live on NBC Sports Network on Saturday, Team USA’s men’s basketball returns to the court to play Lithuania after setting an Olympic record high score with 156 points.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

SATURDAY, AUGUST 4 (Day 8)

NBC

9 a.m. – 6 p.m. ET
8 a.m. – 5 p.m. CT
7 a.m. – 4 p.m. MT
6 a.m. – 3 p.m. PT
Women’s Tennis – Singles Gold Medal Final: Serena Williams (U.S.) vs. Maria Sharapova (Russia) (LIVE)
Men’s Beach Volleyball – Gibb/Rosenthal (U.S.) vs. Semenov/Prokoplev (Russia) (LIVE)
Track and Field

• Men’s 10,000M Gold Medal Final (LIVE)
• Qualifying Rounds

Men’s Volleyball – U.S. vs. Russia (LIVE)
Men’s Water Polo – U.S. vs. Serbia (LIVE)
Cycling – Track Gold Medal Final
Rowing – Gold Medal Finals
Women’s Gymnastics – Trampoline Gold Medal Final

• LIVE coverage of the men’s 10,000m track and field final. Somalian-born Londoner Mo Farah, who now trains in Portland under U.S. distance legend Alberto Salazar and alongside Galen Rupp, will attempt to win Great Britain’s first ever gold medal in this event. Among Farah’s competition will be Rupp, his friend and training partner who holds the American record in the event. Plus, key qualifying rounds in track and field, including the men’s 400m, where South Africa’s Oscar Pistorius, a double amputee, seeks a berth in the semifinal round.
• LIVE coverage of the women’s tennis final from the prestigious grass courts of Wimbledon.
• LIVE coverage of the U.S. men’s volleyball team against Russia. The American men won their first Olympic gold in 20 years in Beijing and have been surging recently as they look to repeat as Olympic champions.
• LIVE coverage of the U.S. men’s water polo team against perennial power Serbia. The U.S. men earned a surprise silver in Beijing, but are focused on gold in London. Led by captain Tony Azevedo, the team sacrificed hundreds of thousands of dollars collectively by not playing professionally overseas this year to train together for the Olympics.
• Plus, gold medal finals in track cycling, rowing and the women’s trampoline final in gymnastics.

8 p.m. – Midnight (ET/PT)
Swimming – Gold Medal Finals

• Men’s and Women’s 4 x 100M Medley Relays
• Women’s 50M Freestyle

Track and Field – Gold Medal Finals

• Men’s Long Jump
• Women’s 100M

Beach Volleyball – May-Treanor/Walsh Jennings (U.S.) vs. Van Iersel/Kelzer (Netherlands)
Women’s Diving – Springboard Semifinals

• On the last night of swimming, Michael Phelps is back in the pool for the final time, leading Team USA in the medley relay, which the Americans have won every time they’ve raced. Phelps will swim the butterfly leg of the relay, a fitting bookend to an Olympic career that began 12 years ago in Sydney, when he swam the 200m butterfly as a 15-year-old. In the women’s medley relay, the Americans are strong favorites to overtake 2008 Olympic champion Australia and win gold, as they did at the 2011 World Championships. Teen sensation Missy Franklin is expected to anchor. And in the men’s 1500m, swimmers will swim nearly a full mile in pursuit of Olympic gold. Sun Yang, who was born in China but trains in Australia, is the world record holder.
• At the Olympic Stadium, the USA-Jamaica sprint rivalry promises to heat up the London track. In the women’s 100m, Los Angeles native Carmelita Jeter, a first-time Olympian at 32, is the reigning world champion and the second-fastest woman ever over 100m. She’ll face a strong challenge from a formidable trio from Jamaica. In the heptathlon, Beijing silver medalist Hyleas Fountain, who grew up idolizing the great Jackie Joyner-Kersee, is looking to upgrade to gold in her second Olympics.
• In women’s springboard diving, Chicago’s Christina Loukas is looking to build on her fourth-place finish at last year’s world championships and reach the Olympic podium. While former Stanford star Cassidy Krug, who quit diving for a year after failing in her second attempt to make an Olympic team in 2008, defeated Loukas at Trials and, at 27, is diving better than ever before.

12:30 a.m. – 1:30 a.m. (ET/PT)
Track and Field – Gold Medal Finals
Cycling – Track Events
Men’s Swimming – 1500M Freestyle Gold Medal Final

• Discus thrower Stephanie Brown-Trafton, who won gold in Beijing, set an American record in May and will attempt to defend her title.

NBC SPORTS NETWORK

4 a.m. – 8 p.m.
Men’s Basketball – Qualifying Round (LIVE)

• U.S. vs. Lithuania (LIVE)
• Russia vs. Spain (LIVE)

Women’s Triathlon (LIVE)
Men’s Tennis – Doubles Gold Medal Final: Bryan/Bryan (U.S.) vs. Tsonga/Llodra (France) (LIVE)
Beach Volleyball

• Liliana/Baquerizo (Spain) vs. Cicolari/Menegatti (Italy) (LIVE)
• Talita/Antonelli (Brazil) vs. Slukova/Kolocova (Czech Republic)

Women’s Field Hockey – U.S. vs. New Zealand (LIVE)
Men’s Volleyball – Bulgaria vs. Argentina (LIVE)
Equestrian – Jumping Qualifying Round
Cycling – Track Events
Women’s Shooting – Trap Gold Medal Final

NBC SPORTS NETWORK HIGHLIGHTS

• The U.S. men’s basketball team, led by LeBron James and Kobe Bryant, continues its pursuit of a second straight gold medal. Plenty of other live coverage, including the women’s triathlon from historic Hyde Park, featuring former University of Wisconsin swimmer and runner Gwen Jorgensen, who took leave from her job as a tax accountant at Ernst and Young to train for the Games. Jorgenson won the test event on the Olympic course last summer.

MSNBC

7 a.m. – 6 p.m.
Men’s Soccer Quarterfinals

• Japan vs. Egypt (LIVE)
• Mexico vs. Senegal (LIVE)
• Brazil vs. Honduras (LIVE)
• Great Britain vs. South Korea (LIVE)

Men’s Water Polo – Montenegro vs. Romania
Women’s Badminton – Singles and Doubles Gold Medal Final
Men’s Weightlifting – 94 KG Gold Medal Final
Men’s Track and Field – 20K Walk

MSNBC HIGHLIGHTS

• A men’s soccer marathon, with live coverage of all four quarterfinal contests. Plus men’s water polo action and the gold medal final of badminton women’s singles.

CNBC

8:30 a.m. – 11:30 a.m.
Boxing – Elimination Bouts (LIVE)

3:30 – 6:30 p.m.
Boxing – Elimination Bouts (LIVE)

CNBC HIGHLIGHTS

• Staten Island native Marcus Browne looks to continue a proud tradition of New York boxing with his round of 16 bout in the light heavyweight tournament.

NBC OLYMPIC BASKETBALL CHANNEL

4 a.m. – 7 p.m.
Men’s Basketball – Qualifying Round

• U.S. vs. Lithuania (LIVE)
• Russia vs. Spain (LIVE)
• Tunisia vs. France (LIVE)
• China vs. Brazil (LIVE)
• Great Britain vs. Australia (LIVE)
• Argentina vs. Nigeria (LIVE)

NBC OLYMPIC SOCCER CHANNEL

7 a.m. – 7 p.m.
Men’s Soccer – Quarterfinals (LIVE)

TELEMUNDO

7 a.m. – 7 p.m. (LIVE)
Men’s Soccer – Quarterfinals (LIVE)
Beach Volleyball – Elimination Round
Track and Field – Qualifying Rounds
Boxing – Elimination Bouts
Men’s Basketball – Qualifying Round

Midnight – 2:30 a.m. (ET/PT)
Swimming – Gold Medal Finals
Track and Field – Gold Medal Finals
Women’s Diving – Springboard Semifinals

3D

5 a.m. – 7:45 p.m.
Swimming – Gold Medal Finals
Track and Field – Gold Medal Finals
Men’s Gymnastics – Trampoline Gold Medal Final

The Canadian Olympic Broadcast Consortium is next.

NBCUniversal Programming For Day 7 of the 2012 Olympics

Can you believe we’ve reached Day 7 of the London Games? Doesn’t it seem it’s been going on for years? But to be honest, I can’t get enough of the Olympics. I’m a big fan.

So we start transitioning from swimming and gymnastics to track & field and volleyball in primetime on NBC.

On NBC Sports Network, we’ll see the start of the knockout round in women’s soccer as well as women’s basketball, beach and indoor volleyball, boxing and shooting.

MSNBC will carry some trampoline, water polo, handball, equestrian, beach volleyball and more.

Bravo and CNBC bring you tennis and boxing respectively. Lots of stuff to keep track of.

You can do so below.

MICHAEL PHELPS SWIMS FINAL INDIVIDUAL RACE FRIDAY NIGHT ON NBC

Missy Franklin Swims 200M Backstroke Gold Medal Final
Men’s 50M Freestyle Swim on NBC in Primetime
LIVE Women’s Soccer Quarterfinals Begin on NBC Sports Network
LIVE Team USA Women’s Basketball vs. Czech Republic on NBC Sports Network
Track and Field Begins

LONDON – August 2, 2012 – Michael Phelps, the most decorated Olympian of all time with 20 medals, swims for his final individual gold medal of the London Olympics Friday night in the 100m butterfly, a race which he memorably won by .01 seconds in Beijing. Missy Franklin swims for her third gold medal – fourth overall – in the 200m backstroke, her best event. Also in primetime, Cullen Jones and Anthony Ervin chase gold against the fastest men in the pool in the 50m freestyle.

MAG 7, the story behind the gold medal-winning women’s gymnastics team from the 1996 Atlanta Olympics, airs tomorrow night in primetime. All seven members of the team (Shannon Miller, Dominique Moceanu, Dominique Dawes, Kerri Strug, Amy Chow, Amanda Borden and Jaycie Phelps) reunited to review that victory in Atlanta with reporter Meredith Vieira and producers Lee Ann Gschwind and Jack Felling.

LIVE on NBC Sports Network tomorrow, Team USA women’s soccer begins the quarterfinals as they compete against New Zealand at 9:30 a.m. ET from St. James’ Park, the home of Newcastle United since 1892. Team USA women’s basketball takes on the Czech Republic LIVE on NBC Sports Network at 5:15 p.m. ET.

During the daytime on NBC, key qualifying heats in swimming, including the men and women’s 4×100 freestyle relay, and in track and field, including the women’s 400m heats featuring Sanya Richards-Ross, are part of the show. Also, tomorrow in daytime, Team USA’s womens’ water polo faces China LIVE (ET/CT) at 2:40 p.m.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

FRIDAY, AUGUST 3 (Day 7)

NBC

10 a.m. – 5 p.m. (9 a.m. CT/PT)
Swimming – Qualifying Heats
Track and Field

• Women’s 10,000M Gold Medal Final (LIVE)
• Qualifying Heats

Beach Volleyball

• Women’s – Kessy/Ross (U.S.) vs. Zuhn/Zumkehr (Switzerland) (LIVE)
• Men’s – Rogers/Dalhausser (U.S.) vs. TBA (LIVE)

Women’s Water Polo – U.S. vs. China (LIVE)
Rowing – Gold Medal Final
Cycling – Track Gold Medal Final

• Key qualifying heats in swimming, including the men’s and women’s 4×100 medley relays, both events that the U.S. has a good chance to win.
• LIVE (ET/CT) coverage of track and field’s women’s 10,000 meters. Sensational Kenyan Vivian Cheruiyot looks to add her first Olympic title a year after winning both the 5000m and 10,000m at the World Championships in Daegu, South Korea. Plus, important qualifying rounds in other track and field events, including the women’s 400m, featuring American Sanya Richards-Ross.
• LIVE (ET/CT) coverage of the U.S. women’s water polo team vs. China. The Americans have earned a medal at each of the three Olympics since women’s water polo made its Olympic debut in 2000, but have never won gold. They look to have their strongest team yet in London.
• Plus, LIVE (ET/CT) coverage of beach volleyball’s crucial elimination rounds from historic Horse Guards Parade. Also, Olympic gold is on the line in rowing from Eton Dorney.

8 p.m. – Midnight (ET/PT)
Swimming – Gold Medal Finals

• Men’s 100M Butterfly
• Men’s 50M Freestyle
• Women’s 200M Backstroke
• Women’s 800M Freestyle

Track and Field – Men’s Shot Put Gold Medal Final
Women’s Diving – Springboard Qualifying
Women’s Volleyball – U.S. vs. Serbia
Men’s Gymnastics – Trampoline Gold Medal Final

• Michael Phelps hits the water for his final individual race – the 100m butterfly, which he memorable won in Beijing over Serbia’s Milorad Cavic by just .01 seconds – a margin undetectable to the naked eye. Colorado phenom Missy Franklin is a heavy favorite in the 200m backstroke and figures to threaten the world record. While another teenager, Bethesda, Maryland native Katie Ledecky, who at 15 is the youngest member of the U.S. Olympic swim team, swims in the 800m freestyle, in which Great Britain’s reigning Olympic champion Rebecca Adlington is the favorite. The night also includes the men’s 50m freestyle. Known as the “splash and dash,” the fastest event in swimming is notoriously hard to predict, but Auburn-trained Brazilian Cesar Cielo has done his best to take the mystery out of the results, winning this event in Beijing as well as at the two world championships since. Chasing him will be 2008 relay gold medalist Cullen Jones and Anthony Ervin, the 2000 co-gold medalist in this event who remarkably returned to the top of the sport after a nearly decade-long absence.
• On the first night of track and field, the U.S. has three strong medal contenders in the men’s shot put in Reese Hoffa, Christian Cantwell and Ryan Whiting– all of whom own world championship titles. Hoffa, who can solve a Rubik’s Cube in under a minute, posted the world’s best throw at the Olympic Trials.
• In women’s volleyball, Team USA, which faces an up-and-coming Serbia squad tonight, is favored for its first ever Olympic gold medal. It would be the second in a row for the team’s head coach Hugh McCutcheon, who coached the U.S. men to the Olympic title in 2008.

12:35 a.m. – 1:35 a.m. (ET/PT)
Track and Field – Qualifying Rounds
Cycling – Track Gold Medal Finals

• At the Olympic Stadium in London, track and field’s finest look to advance toward gold medal finals.

NBC SPORTS NETWORK

4 a.m. – 8 p.m.
Women’s Soccer – Quarterfinals

• Sweden vs. France (LIVE)
• U.S. vs. New Zealand (LIVE)
• Brazil vs. Japan (LIVE)
• Great Britain vs. Canada (LIVE)

Women’s Basketball – U.S. vs. Czech Republic (LIVE)
Beach Volleyball –

• Women’s – Goller/Ludwig (Germany) vs. Holtwick/Semmler (Germany) (LIVE)
• Men’s – Fijalek/Prudel (Poland) vs. Heyer/Chevalier (Switzerland)

Women’s Volleyball –

• Brazil vs. China (LIVE)
• Japan vs. Russia

Boxing – Elimination Bouts
Men’s Archery – Individual Gold Medal Final
Men’s Shooting – Rapid Fire Pistol
Men’s Weightlifting – 85KG Gold Medal Final

NBC SPORTS NETWORK HIGHLIGHTS

• In archery, Glendale, Arizona outdoorsman Brady Ellison is the favorite to win the first U.S. gold medal in this event since 1996.
• Plus, LIVE coverage of beach volleyball’s crucial elimination rounds from historic Horse Guards Parade. Also, Olympic gold is on the line in rowing from Eton Dorney.

BRAVO

7 a.m. – 3 p.m.
Tennis – Singles and Mixed Doubles Semifinals (LIVE)

BRAVO HIGHLIGHTS

• Live tennis coverage continues from the historic grass courts of Wimbledon, with the semifinals in men’s singles, women’s singles and mixed doubles.

MSNBC

9 a.m. – 6 p.m.
Men’s Gymnastics – Trampoline Qualifying (LIVE)
Women’s Water Polo – Qualifying Round

• Russia vs. Australia (LIVE)
• Spain vs. Hungary

Women’s Handball – Russia vs. Brazil (LIVE)
Equestrian – Dressage Qualifying
Badminton –
Mixed Doubles Gold Medal Final

• Table Tennis – U.S. vs. Japan

Beach Volleyball –

• Men’s – Herrera/Gavira (Spain) vs. Cunha/Ricardo (Brazil) (LIVE)
• Women’s – Schwaiger/Schwaiger (Austria) vs. Vasina/Vozakova (Russia) (LIVE)

MSNBC HIGHLIGHTS

• A wide array of events includes live coverage of men’s trampoline qualifying, featuring New Jersey native Steven Gluckstein, who edged his brother Jeffrey for the American spot in London.
• Plus, LIVE coverage of beach volleyball’s crucial elimination rounds from historic Horse Guards Parade. Also, Olympic gold is on the line in rowing from Eton Dorney.

CNBC

5 p.m. – 8 p.m.
Boxing – Elimination Bouts

CNBC HIGHLIGHTS

• Two of the best U.S. hopes for boxing medals, flyweight Rau’shee Warren and welterweight Errol Spence, Jr., compete in the round of 16.

NBC OLYMPIC BASKETBALL CHANNEL

4 a.m. – 7 p.m.
Women’s Basketball – Qualifying Round

• U.S. vs. Czech Republic (LIVE)
• Russia vs. Australia (LIVE)
• Brazil vs. Canada (LIVE)
• Angola vs. Croatia (LIVE)
• Turkey vs. China (LIVE)
• France vs. Great Britain (LIVE)

NBC OLYMPIC SOCCER CHANNEL

7 a.m. – 7 p.m.
Women’s Soccer – Quarterfinals (LIVE)

TELEMUNDO

9 a.m. – 3 p.m. (ET/PT)
Swimming – Qualifying Heats
Track and Field – Qualifying Rounds
Women’s Volleyball – Qualifying Round
Tennis – Singles Semifinals
Beach Volleyball – Elimination Round
Boxing – Elimination Bouts

Midnight – 2:30 a.m. (ET/PT)
Swimming – Gold Medal Finals
Track and Field – Gold Medal Final
Women’s Diving – Springboard Qualifying

3D

5 a.m. – 6:30 p.m.
Women’s Gymnastics – All-Around Gold Medal Final
Swimming – Gold Medal Finals
Canoeing – Whitewater Gold Medal Final

We’ll move to the Canadian Olympic Broadcast Media Consortium next.

NBCUniversal Programming For Day 6 of the 2012 Olympics

NBC is shooting for even more good numbers for Thursday with more women’s gymnastics featuring the USA’s Aly Raisman and Gabby Douglas in the All-Around competition.

In addition, Michael Phelps and Ryan Lochte go head-to-head in the pool and Missy Franklin will go for her third gold medal.

On the other NBCUniversal networks, Bravo airs tennis live from Wimbledon, CNBC has boxing while MSNBC airs water polo, indoor volleyball and handball. NBC Sports Network goes with men’s basketball including Team USA taking on Nigeria, beach volleyball, women’s volleyball, judo and much more.

Let’s take a look at what the NBCUniversal networks will have for you on Day 6 of the Games of the XXX Olympiad will have for you.

PHELPS-LOCHTE GOLD MEDAL SHOWDOWN IN 200 INDIVIDUAL MEDLEY ON NBC IN PRIMETIME ON THURSDAY NIGHT

Missy Franklin Swims 100M Freestyle Gold Medal Final on NBC in Primetime
Gabby Douglas and Aly Raisman Compete in Women’s Gymnastics All-Around Gold Medal Final on NBC in Primetime
Team USA Men’s Basketball vs. Nigeria LIVE on NBC Sports Network at 5:15 p.m. ET
Team USA Men’s Water Polo vs. Great Britain on NBC in Daytime

LONDON – August 1, 2012 – Two-time defending champion Michael Phelps and world record holder Ryan Lochte go head-to-head in the final of the 200 individual medley on NBC in primetime on Thursday night. Also in primetime, Missy Franklin looks to earn her third gold – fourth medal overall – in the 100m freestyle. Team gold medal gymnasts Gabby Douglas and Aly Raisman compete in the women’s all-around gold medal final.

LIVE on NBC Sports Network, Team USA’s men’s basketball team, including Kobe Bryant and Lebron James, continues their quest for the gold as they take on Nigeria tomorrow at 5:15 p.m. ET.

LIVE (ET/CT) on NBC in daytime, Team USA’s men’s water polo team, led by captain Tony Azevedo, compete against Olympic host nation Great Britain at 1:20 p.m.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra.

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com.

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

THURSDAY, AUGUST 2 (Day 6)

NBC

10 a.m. – 5 p.m. (9 a.m. CT/PT)
Swimming – Qualifying Heats
Men’s Water Polo – U.S. vs. Great Britain (LIVE)
Cycling – Track Gold Medal Finals (LIVE)
Canoeing

• Whitewater, Men’s C-2 Gold Medal Final (LIVE)
• White Water, Women’s K-1 Gold Medal Final

Rowing – Gold Medal Finals
Beach Volleyball

• Women’s Kessy/Ross (U.S.) vs. Liliana/Baquerizo (Spain) (LIVE)
• Men’s – Rogers/Dalhausser (U.S.) vs. Benes/Kubala (Czech Republic) (LIVE)

• Michael Phelps’ qualifying swim in the 100 butterfly, the event he won by the narrowest of margins – just .01 seconds – over Serbia’s Milorad Cavic in Beijing. Plus 17-year old Colorado phenom Missy Franklin swims in the 200 backstroke, where she is the reigning world champion and favorite for gold.
• LIVE (ET/CT) coverage of the U.S. men’s water polo team against host Great Britain. The U.S. men earned a surprise silver in Beijing, but are focused on gold in London. Led by captain Tony Azevedo, the team sacrificed hundreds of thousands of dollars collectively by not playing professionally overseas this year to train together for the Olympics.
• LIVE (ET/CT) coverage of the men’s and women’s team sprint track cycling finals from what promises to be one of the most exciting venues of the Games, the Velodrome.
• LIVE (ET/CT) coverage of beach volleyball, one of the Games’ hottest sports, comes to the heart of ceremonial London, at Horse Guards Parade. Americans Todd Rogers and Phil Dalhausser, “The Professor” and “The Thin Beast,” continue their gold medal defense.

8 p.m. – Midnight (ET/PT)
Women’s Gymnastics – All-Around Gold Medal Final
Swimming – Gold Medal Finals

• Men’s 200M Backstroke
• Men’s 200M Individual Medley
• Women’s 200M Breaststroke
• Women’s 100M Freestyle

Men’s Volleyball – U.S. vs. Brazil
Rowing – Women’s Eights Gold Medal Final

• The last two Olympic all-around champions, Carly Patterson (2004) and Nastia Liukin (2008), both hailed not only from the U.S. but from the very same Texas gym. With Michigan’s Jordyn Wieber, the reigning world all-around champion, and Virginia-born Gabby Douglas, who trained for the Games in West Des Moines alongside four-time Beijing medalist Shawn Johnson, the U.S. has two gymnasts with gold medal potential. Tonight they’re expected to go toe-to-toe with a pair of talented Russian rivals, Aliya Mustafina and Viktoria Komova.
• Coverage of the U.S. men’s volleyball team against Brazil. The American men won their first Olympic gold in 20 years in Beijing and have been surging recently as they look to repeat as Olympic champions.
• Tonight is the 200m individual medley, Round 2 of Michael Phelps vs. Ryan Lochte. Phelps is the reigning Olympic champion and Lochte is the reigning world champion and current world record holder. Phelps nipped Lochte by less than a tenth of a second at Trials. It will be part of a very busy night for Lochte, who is favored for gold in the 200m backstroke that begins just 30 minutes before his clash with Phelps. For Lochte, who turns 28 the following day, there would be no better birthday present than a pair of gold medals. Meanwhile, swimming’s new sensation, 17-year-old Missy Franklin, dives in for the 100m freestyle, the fifth of seven events on her ambitious Olympic program. In the 200m breaststroke, Rebecca Soni is the reigning Olympic and world champion, and she has a chance to here to complete the first women’s breaststroke sweep in 16 years.
• And in rowing, the U.S. women’s eight has won every world and Olympic title since 2006 and will attempt to build on its dynasty in the nation that helped give rise to competitive rowing nearly 200 years ago.

12:35 a.m. – 1:35 a.m. (ET/PT)
Men’s Table Tennis – Singles Gold Medal Final
Rowing – Gold Medal Final
Cycling – Track Events

• Gold medals are on the line in men’s table tennis and women’s whitewater kayaking.

NBC SPORTS NETWORK

4 a.m. – 8 p.m.
Men’s Basketball – Qualifying Round (LIVE)

• U.S. vs. Nigeria (LIVE)
• France vs. Lithuania (LIVE)
• Brazil vs. Russia (LIVE)

Beach Volleyball –

• Men’s – Alison/Emanuel (Brazil) vs. Nicolai/Lupo (Italy)
• Men’s – Nummerdor/Schull (Netherlands) vs. Plavins/Smedins (Latvia)

Women’s Field Hockey – Qualifying Round

• U.S. vs. Australia (LIVE)
• China vs. Netherlands

Women’s Judo – 78KG Gold Medal Final (LIVE)
Boxing – Elimination Bouts

NBC SPORTS NETWORK HIGHLIGHTS

• The U.S. men’s basketball team, led by LeBron James and Kobe Bryant, is back in action. The Americans continue their attempt to defend their Olympic gold medal from Beijing. Plus LIVE beach volleyball and women’s field hockey, where Team USA takes on Australia.
• 2010 world champion Kayla Harrison, who is coached by two-time Olympic bronze medalist Jimmy Pedro and his father, aims to win the first ever American gold medal in Olympic judo.

BRAVO

7 a.m. – 3 p.m.
Tennis – (LIVE)

• Singles Quarterfinals
• Doubles Semifinals
• Mixed Doubles Quarterfinals

BRAVO HIGHLIGHTS

• Tennis continues with live singles quarterfinals and live doubles semifinals from the historic grass courts of Wimbledon.

MSNBC

9 a.m. – 6 p.m.
Men’s Volleyball – Poland vs. Argentina (LIVE)
Men’s Water Polo – Qualifying Round (LIVE)

• Montenegro vs. Serbia (LIVE)
• Romania vs. Hungary (LIVE)

Men’s Handball – Sweden vs. Iceland (LIVE)
Badminton – Semifinals
Equestrian – Dressage Qualifying
Men’s Water Polo – Italy vs. Croatia (LIVE)
Badminton – Semifinal

CNBC

5 p.m. – 8 p.m.
Boxing – Elimination Bouts

CNBC HIGHLIGHTS

• Just a little over a year ago, Jose Ramirez, the son of Mexican immigrants, was attending Fresno State University and working as a Starbucks barista. Now the boxer, who has been compared to former U.S. greats, aims to take another step towards an Olympic medal.

NBC OLYMPIC BASKETBALL CHANNEL

4 a.m. – 7 p.m.
Men’s Basketball – Qualifying Round

• U.S. vs. Nigeria (LIVE)
• France vs. Lithuania (LIVE)
• Australia vs. China (LIVE)
• Brazil vs. Russia (LIVE)
• Argentina vs. Tunisia (LIVE)
• Spain vs. Great Britain (LIVE)

NBC OLYMPIC SOCCER CHANNEL

Best of Soccer Qualifying Round

TELEMUNDO

9 a.m. – 3 p.m. (ET/PT)
Swimming – Qualifying Heats
Men’s Basketball – Qualifying Round
Men’s Volleyball – Qualifying Round
Boxing – Elimination Bouts
Tennis – Semifinals and Quarterfinals
Beach Volleyball – Qualifying Round

Midnight – 2:30 a.m. (ET/PT)
Women’s Gymnastics – All-Around Gold Medal Final
Swimming – Gold Medal Finals

3D

5 a.m. – 7:15 p.m.
Men’s Gymnastics – All-Around Gold Medal Final
Swimming – Gold Medal Finals
Men’s Diving – Synchronized Springboard Gold Medal Final
Canoeing – Whitewater Gold Medal Final

The Canadian Olympic Broadcasting Consortium programming post is next.

NBCUniversal Programming for Day 5 of the 2012 Olympics

Once again, the networks of NBCUniversal will be all over the Olympics on Day 5. As ususal, Bravo will have tennis, CNBC will be the home of boxing, MSNBC, NBC Sports Network and NBC will be hopscotching around the Olympics.

Take a look at what’s in store for the networks of NBCUniversal for the first Tuesday of the Games of the XXX Summer Olympiad. Lots of programming. Lots of hours.

Check it all out.

MOST-DECORATED OLYMPIAN OF ALL TIME MICHAEL PHELPS RETURNS TO POOL IN PRIMETIME

Phelps & Lochte Swim in 200 IM Semifinals; Lochte Also Swims 200M Backstroke Semifinals in Primetime
Missy Franklin Swims in 4×200 Freestyle Relay Gold Medal Final on NBC Tomorrow in Primetime
Men’s Gymnastics All-Around Gold Medal Final on NBC Tomorrow in Primetime
Team USA Men’s Beach Volleyball vs. Latvia on NBC Tomorrow
Team USA Women’s Volleyball vs. China on NBC Daytime Tomorrow
Team USA Women’s Basketball vs. Turkey LIVE on NBC Sports Network at 4 a.m. ET Tomorrow

LONDON – July 31, 2012 – Michael Phelps, the most-decorated Olympian of all time with 19 medals and Ryan Lochte each compete in the 200 individual medley semifinals on NBC in primetime on Wednesday. Also in primetime, Ryan Lochte swims the 200m backstroke semifinals, and Missy Franklin looks to earn her second gold medal – third medal overall – in the women’s 4×200 freestyle relay. Gymnasts Danell Leyva and John Orozco compete in the men’s all-around gold medal final.

LIVE (ET/CT) on NBC in daytime, Team USA’s Jake Gibb and Sean Rosenthal vs. Aleksandrs Samoilovs and Ruslans Sorokins of Latvia compete in men’s beach volleyball from the Her Majesty’s Horse Guards Parade in the heart of ceremonial London at 11:30 a.m. Also LIVE (ET/CT) on NBC daytime, Team USA’s women’s volleyball team competes against China at 3 p.m.

LIVE on NBC Sports Network at 4 a.m. ET, Team USA’s women’s basketball team continues their quest for their fifth straight gold as they take on Turkey. In women’s soccer, host nation Great Britain faces Uruguay at Millennium Stadium in Cardiff, Wales LIVE at 2:45 p.m. ET.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

Tomorrow’s programming includes:

WEDNESDAY, AUGUST 1 (DAY 5)

NBC

10 a.m. – 5 p.m. (9 a.m. CT/PT)
Swimming – Qualifying Heats
Men’s Beach Volleyball – Gibb/Rosenthal (U.S.) vs. Samoilovs/Sorokins (Latvia) (LIVE)
Women’s Volleyball – U.S. vs. China (LIVE)
Women’s Water Polo – U.S. vs. Spain (LIVE)
Men’s Cycling – Individual Time Trial (LIVE)
Rowing – Gold Medal Finals
Men’s Canoeing – Whitewater, K-1 Gold Medal Final

• U.S. stars Michael Phelps, Ryan Lochte, Missy Franklin, and Rebecca Soni are all in the pool, swimming in key qualifying heats.
• LIVE (ET/CT) coverage of the U.S. women’s volleyball team vs. China. Led by Hugh McCutcheon, who coached the U.S. men to the Olympic title in 2008, the American women are favored to win their first Olympic gold.
• LIVE (ET/CT) coverage of the U.S. women’s water polo team vs. Spain. The Americans have earned a medal at each of the three Olympics since women’s water polo made its Olympic debut in 2000, but have never won gold. They look to have their strongest team yet in London.
• LIVE (ET/CT) coverage of beach volleyball from Horse Guards Parade in the heart of ceremonial London.
• Cast the team tactics and strategy of the road race aside – cycling’s time trial is every rider for himself to see who can be fastest against the clock.
• Plus, gold medal finals in rowing from history-rich Eton Dorney and a gold medal final in men’s whitewater canoeing, as athletes maneuver an high-speed, water obstacle course to compete for gold.

8 p.m. – Midnight (ET/PT)
Swimming – Gold Medal Finals

• Men’s 200M Breaststroke
• Men’s 100M Freestyle
• Women’s 200M Butterfly
• Women’s 4 x 200M Freestyle Relay

Men’s Gymnastics – All-Around Gold Medal Final
Women’s Beach Volleyball – May-Treanor/Walsh (U.S.) vs. D. Schwaiger/S. Schwaiger (Austria)
Men’s Diving –Synchronized Springboard Gold Medal Final

• One night after they go head-to-head in the 200m freestyle, Allison Schmitt and Missy Franklin team up to lead the U.S. in the 4x200m freestyle relay, hoping to reclaim the event from Australia after losing in Beijing for the first time since it was added to the Olympic program in 1996. In the men’s 100m freestyle, top American and former Cal standout Nathan Adrian will try to knock off favorite James Magnussen, the brash new leader of Australian swimming, while Auburn-trained Brazilian star Cesar Cielo is also among a deep international field. Japan’s Kosuke Kitajima, already the greatest breaststroker of all time, is hoping to complete a third straight sweep of the 100m and 200m breaststroke events as he takes on the longer race tonight. In semifinal action, Michael Phelps and Ryan Lochte hit the water for the 200m individual medley, while Lochte pulls double-duty in the 200m backstroke.
• In gymnastics, another Japanese legend, triple world champion Kohei Uchimura, looks to cement his status as one of the greatest gymnasts of all-time by winning the Olympic gold he came one place short of four years ago as a 19-year-old in Beijing. Attempting to stand in his way should be two Americans from unlikely backgrounds: Bronx native John Orozco, the 19-year-old son of a former New York Sanitation Department crew supervisor, and Cuban-born Danell Leyva, whose skillful routines are accompanied by the hyper-animated reactions of his coach and stepfather Yin Alvarez.
• Beach volleyball, one of the Games’ hottest sports, continues at Horse Guards Parade in the heart of ceremonial London. Just down the road from the Queen’s home at Buckingham Palace, the Queens of the sand, Misty May-Treanor and Kerri Walsh Jennings, are eyeing a golden three-peat after sweeping the competition in Athens and Beijing without dropping a set.
• In the men’s synchronized springboard, diving’s odd couple looks to continue its winning ways and help the U.S. onto the medal stand. Separated by 13 years and 1700 miles, four-time Olympian Troy Dumais and Stanford freshman Kristian Ipsen won world silver in 2009 just months after they began training together.

12:35 a.m. – 1:35 a.m. (ET/PT)
Rowing – Semifinals
Women’s Cycling – Time Trial

NBC SPORTS NETWORK

4 a.m. – 8 p.m.
Women’s Basketball – U.S. vs. Turkey (LIVE)
Women’s Handball – Norway vs. Korea
Men’s Soccer – Qualifying Round (LIVE)

• Brazil vs. New Zealand (LIVE)
• Mexico vs. Switzerland (LIVE)
• Great Britain vs. Uruguay (LIVE)

Women’s Cycling – Time Trial
Men’s Field Hockey – Spain vs. Australia (LIVE)
Men & Women’s Archery – Individual Elimination Round
Table Tennis
Men’s Singles Quarterfinal

• Women’s Gold Medal Final

Boxing – Elimination Bouts

NBC SPORTS NETWORK HIGHLIGHTS

• LIVE coverage of the U.S. women’s basketball team against Turkey. Led by former UConn stars Sue Bird, Diana Taurasi and Maya Moore, the Americans are favored to win their fifth straight gold. Plus LIVE coverage of cycling’s women’s time trial. American Evelyn Stevens, who only bought her first bike in 2008 and gave up a career on Wall Street, is among the medal favorites.

BRAVO

7 a.m. – 3 p.m.
Tennis – Early Rounds (LIVE)

BRAVO HIGHLIGHTS

• Tennis continues with live coverage from the historic grass courts of Wimbledon, including the start of the mixed doubles tournament, which makes its return to the Olympics following an 88-year absence

MSNBC

9 a.m. – 6 p.m.
Men’s Soccer – Qualifying Round (LIVE)

• Japan vs. Honduras
• Senegal vs. United Arab Emirates (LIVE)

Women’s Beach Volleyball

• Slukova/Kolocova (Czech Republic) vs. Cook/Hinchley (Australia) (LIVE)

\

• Larissa/Juliana (Brazil) vs. Klapalova/Hacjeckova (Czech Republic)

Women’s Fencing – Sabre Gold Medal Final (LIVE)
Women’s Water Polo – Hungary vs. China
Women’s Handball – Serbia vs. Denmark

MSNBC HIGHLIGHTS

• In fencing’s women’s sabre competition, Mariel Zagunis bids for her third straight Olympic gold medal four years after she led an American sweep in the event in Beijing. Plus, live men’s soccer and gold medal finals in weightlifting.

CNBC

5 p.m. – 8 p.m.
Boxing – Elimination Bouts

CNBC HIGHLIGHTS

• Once home to boxing legends Joe Frazier and George Foreman, Olympic boxing’s heaviest weight class gets underway.

NBC OLYMPIC BASKETBALL CHANNEL

4 a.m. – 7 p.m.
Women’s Basketball – Qualifying Round

• U.S. vs. Turkey (LIVE)
• Australia vs. Brazil (LIVE)
• Canada vs. France (LIVE)
• China vs. Angola (LIVE)
• Great Britain vs. Russia (LIVE)
• Croatia vs. Czech Republic (LIVE)

NBC OLYMPIC SOCCER CHANNEL

9:30 a.m. – 12:30 a.m.
Men’s Soccer – Qualifying Round

• Brazil vs. New Zealand (LIVE)
• Spain vs. Morocco (LIVE)
• Great Britain vs. Uruguay (LIVE)
• Egypt vs. Belarus
• Mexico vs. Switzerland
• Japan vs. Honduras
• South Korea vs. Gabon
• Senegal vs. United Arab Emirates

TELEMUNDO

9 a.m. – 5 p.m. (LIVE)
Men’s Soccer – Qualifying Round

• Mexico vs. Switzerland (LIVE)
• Brazil vs. New Zealand (LIVE)
• Great Britain vs. Uruguay (LIVE)

Swimming – Qualifying Heats
Tennis – Early Rounds
Boxing – Elimination Bouts

Midnight – 2:30 a.m. (ET/PT)
Swimming – Gold Medal Finals
Men’s Gymnastics – All-Around Gold Medal Final
Men’s Diving – Synchronized Springboard Gold Medal Final

3D

7 a.m. – 7:15 p.m.
Women’s Gymnastics – Team Gold Medal Final
Swimming – Gold Medal Finals
Women’s Diving – Synchronized Platform Gold Medal Final
Canoeing – Whitewater Gold Medal Final

That’s it. I’ll do links for you next.

Some Olympic Media Links

I owe you some linkage and I gathered so many over the last few days that I’m slowing down by browser with so many tabs. I have to clear them so my browser can run properly.

So many things to go over. Let’s do this.

First at SportsGrid, Jordan Rabinowitz at SportsGrid notes that NBC actually spoiled itself by running a Today Show promo about Missy Franklin winning the gold medal in her 100 meter backstroke race just minutes before it aired!

Cork Gaines of the Business Insider has video of that Today promo. It’s in proper context too.

Michael Hiestand of USA Today live blogs Monday night’s NBC primetime telecast.

Michael explains NBC’s policy of holding the glamor Olympic events for primetime.

Will Oremus at Slate reviews the very strange story of NBC getting a UK reporter’s Twitter account suspended because he was critical of the network’s tape delay shenanigans and for tweeting a public e-mail address of a network producer.

Sam Masters of The Independent in the UK says that reporter is a colleague at his newspaper.

Ty Duffy of The Big Lead has NBC’s statement on the matter through Sports Illustrated’s Richard Deitsch.

Sports Business Daily Global looks at the global Olympic TV ratings.

Sports Business Daily notes the three-day average rating for NBC for the first weekend of the 2012 Olympics.

John Ourand at SBD’s Olympic site says NBC is utilizing its Comcast SportsNet affiliates to help promote the Games.

Matt Yoder of Awful Announcing has an interview with NBC Olympics rowing analyst Yasmin Farooq.

Matt writes that NBC’s tape delay policy continues to anger some viewers.

Steve Lepore of SB Nation says despite the tape delays, NBC has nothing to apologize for.

Jeff Jarvis at Buzz Machine is intrigued by the Twitter hashtag #nbcfail which has been popping up since the Olympics began.

ESPN’s Julie Foudy is saddened by US Women’s Soccer National Team goaltender Hope Solo’s Twitter attacks on former teammate Brandi Chastain who has been working for NBC during the Olympics.

John Clarke at Forbes SportsMoney says NBC reaped in the ratings for the Opening Ceremony last Friday, but took a beating on Twitter.

Richard Sandomir of the New York Times says while every Olympic event is being streamed online by NBC, not everyone can see them.

Richard says NBC may have thought putting events online would have eased complaints about tape delays, but they haven’t.

Ed Sherman at The Sherman Report looks at how newspapers are covering the 2012 Olympics with fewer resources at their disposal in the present day.

Ed says problems with online streaming at NBCOlympics.com should be expected.

By the way, I tried to watch the streaming of Missy Franklin in the 100 meter backstroke on Monday and this is how it looked on my iPad through the NBC Olympics Live Extra app. Actual image.

It should be much clearer than that, but I’m getting that type of quality especially when an event of high interest is on. NBC has to correct that.

Sports Media Watch says Olympic Daytime and Late Night are doing well for NBC.

SMW says the Olympics are off to a fast start on NBC.

A few links that aren’t Olympic-related.

The Big Lead reports that the Perpetually Angry Doug Gottlieb is expected to leave ESPN for CBS and a formal announcement will be made later this week.

SportsRantz got up early on Monday and took notes on the first hour of the premiere edition of NFL AM.

Dave Kohl at The Broadcast Booth says a new policy on making injuries public could hurt Jacksonville Jaguars beat reporters.

Ken Schott of the Schenectady Gazette can’t believe the latest in bad home run calls by Yankees radio voice John Sterling.

Sports Media Watch says it appears ESPN has snatched the rights to the new “Champions Bowl” that will pit teams from the SEC and Big 12.

And that’s is where we will end the linkage for now.

NBCUniversal Programming for Day 4 of the 2012 Olympics

Well, we move onto Day 4 of the Games of the XXX Summer Olympiad. Some favorites that NBC has been depending on have fallen through like Michael Phelps, Ryan Lochte, Jordyn Wieber for one reason or another.

On Tuesday in primetime, Phelps will be in the pool swimming in the men’s 200 meter butterfly final. Also, NBC will air the women’s gymnastics team final. And there will be more diving.

On other NBCUniversal networks, men’s basketball including Team USA taking on Tunisia plus women’s soccer with the US National Team squaring off against North Korea on NBC Sports Network.

MSNBC has men’s skeet shooting, more women’s soccer and the US in women’s field hockey.

Bravo has live tennis from Wimbledon and CNBC airs taped boxing.

Check out what else is on during an Olympic Tuesday.

MICHAEL PHELPS GOES FOR HIS THIRD STRAIGHT 200M BUTTERFLY GOLD MEDAL TOMORROW NIGHT ON NBC

Michael Phelps-Ryan Lochte Expected in 4×200 Meter Freestyle Relay Final in Primetime on NBC
Women’s Gymnastics Team Gold Medal Final on NBC Primetime
Dream Team vs. Tunisia LIVE on NBC Sports Network at 4 a.m. ET
Team USA Women’s Soccer vs. North Korea LIVE on NBC Sports Network at 12:15 p.m. ET

LONDON – July 30, 2012 – Michael Phelps looks to claim his third straight 200m butterfly gold medal, his 18^th medal overall – tying the record for the most career Olympic medals – tomorrow on NBC in primetime. Phelps won gold in both Athens and Beijing in the 200 meter butterfly. Tuesday will be Phelps’ busiest day as he also is expected to swim the final for the 4x200m freestyle relay with teammate Ryan Lochte.

Also in primetime, the reigning world champion U.S. women’s gymnastics team, featuring Gabby Douglas, McKayla Maroney, Alexandra Raisman, Kyla Ross and Jordyn Wieber, also known as the “Fab Five,” look to win the gold over Russia, Romania and China.

On NBC in daytime, defending Olympic champions Todd Rogers and Phil Dalhausser compete against Pablo Herrera and Adrian Gavira of Spain LIVE on NBC at 4 p.m. ET.

LIVE on NBC Sports Network, the Team USA basketball team, led by Lebron James and Kobe Bryant, plays its second Olympic game against Tunisia at 4 a.m. ET. Then at 12:15 p.m. ET on NBC Sports Network, Team USA women’s soccer takes on North Korea at Old Trafford, home of Manchester United, LIVE on NBC Sports Network at 12:15 p.m. ET.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

TUESDAY, JULY 31 (Day 4)

 

NBC

10 a.m. – 5 p.m. (9 a.m. CT/PT)
Swimming – Qualifying Heats
Men’s Beach Volleyball – Rogers/Dalhausser (U.S.) vs. Herrera/Gavira (Spain) (LIVE)
Men’s Volleyball – U.S. vs. Germany (LIVE)
Men’s Water Polo – U.S. vs. Romania (LIVE)
Men’s Canoeing – Whitewater, C-1 Gold Medal Final (LIVE)
Rowing – Semifinals

• Qualifying in swimming’s 4x200m freestyle relay, an event in which the United States, led by Michael Phelps and Ryan Lochte is the gold medal favorite.
• LIVE (ET/CT) coverage of the U.S. men’s volleyball team against Germany. The American men won their first Olympic gold in 20 years in Beijing and have been surging recently as they look to repeat as Olympic champions.
• LIVE (ET/CT) coverage of the U.S. men’s water polo team against Romania. The U.S. men earned a surprise silver in Beijing, but are focused on gold in London. Led by captain Tony Azevedo, the team sacrificed hundreds of thousands of dollars collectively by not playing professionally overseas this year to train together for the Olympics.
• Plus, LIVE (ET/CT) coverage of beach volleyball, always one of the most electric sports of the Games, from the heart of ceremonial London, at Horse Guards Parade. Americans Todd Rogers and Phil Dalhausser are the defending Olympic champions. And LIVE coverage of the always unpredictable whitewater canoeing, with Olympic medals on the line. Also, the rowing competition becomes more pressure-packed, with semifinals from prestigious Eton Dorney.

8 p.m. – Midnight (ET/PT)
Women’s Gymnastics – Team Gold Medal Final
Swimming – Gold Medal Finals

• Men’s 200M Butterfly
• Men’s 4 x 200M Freestyle Relay
• Women’s 200M Freestyle
• Women’s 200M Individual Medley

Women’s Diving – Synchronized Platform Gold Medal Final

• Gymnastics takes center stage as the reigning world champion U.S. women seek their first Olympic crown since the “Magnificent Seven” struck gold at the 1996 Atlanta Olympics. Michigan’s Jordyn Wieber, the 2011 world all-around champion, and Gabby Douglas, who trained for the Games alongside four-time Beijing medalist Shawn Johnson, lead an American team of Olympic newcomers that is favored for gold over rivals Russia, Romania and China.
• Michael Phelps has his busiest night of the Games. First, he will swim for what is expected to be his third straight 200m butterfly gold medal – which could also give him 19 career medals, setting a new record. Less than an hour later, Phelps will be back in the pool for the 4x200m freestyle relay. This time, he teams up with Ryan Lochte on a U.S. squad that is favored for gold – which could give Phelps career medal No. 20. In the women’s 200m freestyle, 17-year-old phenom Missy Franklin and Allison Schmitt, who took the year off from the University Georgia to train alongside Phelps under coach Bob Bowman, will challenge Italy’s Federica Pellegrini, who has dominated the event by winning two world titles and setting a world record since she won gold in Beijing.
• What’s harder than diving from 33 feet in the air with perfect form? Doing it in perfect sync with the person next to you. That’s the challenge for the divers in the women’s synchronized platform competition. Another challenge: topping China, which has won gold all three times the event has been contested.

12:35 a.m. – 1:35 a.m. (ET/PT)
Swimming – Semifinals
Women’s Beach Volleyball – Kessy/Ross (U.S.) vs. Van Iersel/Keizer (Netherlands)

• Coverage includes beach volleyball from historic Horse Guards Parade and also semifinal action from the pool at the Olympic Aquatics Centre, as top swimmers try to qualify for Wednesday’s finals.

NBC SPORTS NETWORK

4 a.m. – 8 p.m.
Men’s Basketball – (LIVE)

• U.S. vs. Tunisia (LIVE)
• China vs. Russia (LIVE)
• France vs. Argentina (LIVE)

Women’s Soccer – U.S. vs. North Korea (LIVE)
Equestrian

• Eventing, Team Jumping Gold Medal Final (LIVE)
• Individual Jumping Gold Medal Final (LIVE)

Beach Volleyball

• Men’s – Alison/Emanuel (Brazil) vs. Heuscher/Bellaguarda (Switzerland)
• Women’s – Talita/Antonelli (Brazil) vs. Goller/Ludwig (Germany)

Men’s Water Polo – Hungary vs. Montenegro
Men’s Volleyball – Brazil vs. Russia
Men’s Fencing – Individual Gold Medal Final
NBC SPORTS NETWORK HIGHLIGHTS

• The U.S. men’s basketball team, led by LeBron James and Kobe Bryant, is back in action with its second game of the Olympic tournament, against Tunisia. Also live on the network, the U.S. women’s soccer team faces North Korea.

BRAVO

7 a.m. – 3 p.m.
Tennis – (LIVE)

• Singles Early Rounds
• Doubles Quarterfinals

BRAVO HIGHLIGHTS

• The men’s and women’s singles and doubles tennis competitions continue with live coverage from the historic grass courts of Wimbledon.

MSNBC

9 a.m. – 6 p.m.
Men’s Shooting – Skeet Gold Medal Final (LIVE)
Women’s Field Hockey – U.S. vs. Argentina (LIVE)
Women’s Soccer – Qualifying Round (LIVE)

• Canada vs. Sweden (LIVE)
• France vs. Colombia (LIVE)
• Great Britain vs. Brazil (LIVE)

Weightlifting – Gold Medal Finals
Women’s Table Tennis – Semifinal
Archery – Individual Elimination Round
Badminton – Qualifying Round

MSNBC HIGHLIGHTS

• The U.S. women’s field hockey team has a rematch with Argentina, the world power it upset in the final of the 2011 Pan American Games to qualify for London. Plus live women’s soccer.

CNBC

5 p.m. – 8 p.m.
Boxing – Elimination Bouts

CNBC HIGHLIGHTS

• Jamel Herring, a 26-year-old Marine who served two tours in Iraq, begins his Olympic run on the fourth day of boxing coverage.

NBC OLYMPIC BASKETBALL CHANNEL

4 a.m. – 7 p.m.
Men’s Basketball – Qualifying Round
U.S. vs. Tunisia (LIVE)
France vs. Argentina (LIVE)
China vs. Russia (LIVE)
Australia vs. Spain (LIVE)
Great Britain vs. Brazil (LIVE)
Lithuania vs. Nigeria (LIVE)

NBC OLYMPIC SOCCER CHANNEL

9:30 a.m. – 9:30 p.m.
Women’s Soccer – Qualifying Round
U.S. vs. North Korea (LIVE)
Canada vs. Sweden (LIVE)
Great Britain vs. Brazil (LIVE)
Japan vs. South Africa
France vs. Colombia
New Zealand vs. Cameroon

TELEMUNDO

9 a.m. – 3 p.m. (ET/PT)
Swimming – Qualifying Heats
Men’s Basketball – Qualifying Round
Beach Volleyball – Qualifying Round
Men’s Volleyball – Qualifying Round
Boxing – Elimination Bouts
Tennis – Qualifying Rounds

Midnight – 2:30 a.m. (ET/PT)
Women’s Gymnastics – Team Gold Medal Final
Swimming – Gold Medal Finals
Women’s Diving – Synchronized Platform Gold Medal Final

3D

5 a.m. – 7:45 p.m.
Men’s Gymnastics – Team Final
Swimming – Gold Medal Finals
Men’s Diving – Synchronized Platform Gold Medal Final
Canoeing – Whitewater Qualifying Heats

We’ll have the Canadian Olympic Broadcasting Consortium schedule next.

NBCUniversal Programming For Day 3 of the 2012 Olympics

Let’s do the programming posts for the Olympics now. NBC has provided the Olympic programming schedule for Monday on the networks of NBCUniversal.

Lots of stuff to go over as once again, it’s a full day of events from Badminton to Basketball to Beach Volleyball to Equestrian to… to… you get the idea.

NBC Sports Network kicks everything off at 4 a.m. ET followed by Bravo’s tennis coverage at 7 a.m., MSNBC at 9 a.m., NBC comes in at 10 a.m. and CNBC starting at 6 p.m.

If you have the Basketball and Soccer Channels, you can see those respective sports without commercial interruption.

Everything will be available online at NBCOlympics.com or on the mobile/tablet apps.

Here’s the press release.

RYAN LOCHTE GOES FOR HIS 2ND GOLD OF LONDON OLYMPICS ON NBC TOMORROW NIGHT

Missy Franklin Swims 100 Meter Backstroke Final in Primetime on NBC Tomorrow
Michael Phelps Swims 200 Meter Butterfly Heat Tomorrow on NBC Daytime
Team USA Women’s Water Polo vs. Hungary on NBC
LIVE Team USA Women’s Basketball vs. Angola on NBC Sports Network
All Events Live Streamed on NBCOlympics.com and NBC Olympics Live Extra Mobile & Tablet App

LONDON – July 29, 2012 – Ryan Lochte looks to claim his 2nd gold medal of the London Olympics as he swims the 200-meter freestyle tomorrow night on NBC in primetime. Also in primetime, Missy Franklin, the 17-year-old phenom, makes her individual event gold medal final debut in the 100-meter breaststroke, and Matt Grevers looks to extend Team USA’s reign and win the fifth straight gold for the U.S. in the men’s 100-meter backstroke.

On NBC in daytime, Michael Phelps swims the 200-meter butterfly qualifying heat, and Team USA women’s water polo looks to continue their Olympic-medal streak as they play against Hungary LIVE at 2:40 p.m. ET/CT.

Also looking to win their fifth straight gold, Team USA’s women’s basketball takes on Angola LIVE tomorrow on NBC Sports Network at 5 p.m. ET. Team USA has medaled in each of the three Olympics since women’s water polo made its Olympic debut in 2000 but is looking to improve to gold.

All of the events mentioned above, and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra.

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com.

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

MONDAY, JULY 30 (Day 3)

NBC

10 a.m. – 5 p.m. (9 a.m. CT/PT)
Swimming – Qualifying Heats
Men’s Beach Volleyball – Gibb/Rosenthal (U.S.) vs. Fijalek/Prudel (Poland) (LIVE)
Women’s Volleyball – U.S. vs. Brazil (LIVE)
Women’s Water Polo – U.S. vs. Hungary (LIVE)
Rowing – Qualifying Heats
Canoeing – Women’s Whitewater K-1 Qualifying Heats

• Michael Phelps swims in the qualifying rounds of the 200 butterfly, an event he has won at the past two Games, including in Beijing when his goggles filled with water and he swam blind, relying on stroke count to get through the race. Plus, Phelps’ training partner Allison Schmitt and 17-year-old phenom Missy Franklin have their qualifying swims in the 200 freestyle, an event both in which both should contend for a medal.
• LIVE (ET/CT) coverage of the U.S. women’s volleyball team vs. Brazil. Led by Hugh McCutcheon, who coached the U.S. men to the Olympic title in 2008, the American women are favored to win their first Olympic gold.
• LIVE (ET/CT) coverage of the U.S. women’s water polo team vs. Hungary. The Americans have earned a medal at each of the three Olympics since women’s water polo made its Olympic debut in 2000, but have never won gold. They look to have their strongest team yet in London.
• Plus, LIVE (ET/CT) coverage of beach volleyball, always one of the most electric sports of the Games, from Horse Guards Parade in the heart of ceremonial London. Also, the third day of the rowing competition from prestigious Eton Dorney, and qualifying in whitewater canoeing.

8 p.m. – Midnight (ET/PT)
Swimming – Gold Medal Finals

• Men’s 200M Freestyle
• Men’s 100M Backstroke
• Women’s 100M Backstroke
• Women’s 100M Breaststroke

Men’s Gymnastics – Team Gold Medal Final
Men’s Diving – Synchronized Platform Gold Medal Final
Women’s Beach Volleyball – May-Treanor/Walsh (U.S.) vs. Slukova/Kolocova (Czech Republic)

• In what should be one of the best races of the Games, reigning world champion Ryan Lochte takes on a stacked international field in the 200m freestyle. Meanwhile, 17-year-old Colorado phenom Missy Franklin appears in her first individual final, among the favorites in the 100m backstroke. In the 100m breaststroke, reigning world champion Rebecca Soni tackles the first leg of a breaststroke sweep no woman has accomplished in 16 years. And Matt Grevers aims to win the fifth straight U.S. gold in the 100m backstroke, following the retirement of Athens and Beijing champion Aaron Peirsol.
• In gymnastics, the U.S. men will contend for their third consecutive medal in the team competition. Their prospects look strong with a deep group led by an unlikely pair of newcomers: Bronx native John Orozco and Cuban-born Danell Leyva.
• Beijing veteran David Boudia and new partner Nick McCrory, a Duke pre-med student whose uncle won swimming silver for Great Britain in 1976, are bidding to win the first U.S. diving medal since the 2000 Sydney Olympics. Great Britain’s teen idol Tom Daley and his partner Peter Waterfield are among the other contenders hoping to upset the Chinese.
• Beach volleyball, one of the Games’ hottest sports, comes to Horse Guards Parade in the heart of ceremonial London. Just down the road from the Queen’s home at Buckingham Palace, the Queens of the sand, Misty May-Treanor and Kerri Walsh Jennings, are eyeing a golden three-peat after sweeping the competition in Athens and Beijing without dropping a set.

12:35 a.m. – 1:35 a.m. (ET/PT)
Swimming – Semifinals
Canoeing – Men’s Whitewater C-2 Qualifying Heats

• Coverage includes semifinal action from the pool at the Olympic Aquatics Centre, as top swimmers try to qualify for Tuesday’s finals.

NBC SPORTS NETWORK

4 a.m. – 8 p.m.
Women’s Basketball – U.S. vs. Angola (LIVE)
Women’s Beach Volleyball – Zhang/Xue (China) vs. Kuhn/Zumkehr (Switzerland) (LIVE)
Women’s Volleyball – Qualifying Round

• Serbia vs. South Korea (LIVE)
• Italy vs. Japan (LIVE)

Equestrian – Eventing Cross Country (LIVE)
Boxing – Elimination Bouts
Men’s Shooting – 10M Air Rifle Gold Medal Final
Women’s Badminton – Wang (U.S.) vs. Wang (China.)
Women’s Archery – Leek (U.S.) vs. Palekha (Ukraine)(LIVE)
Table Tennis – Qualifying Round

NBC SPORTS NETWORK HIGHLIGHTS

• · In women’s basketball, defending Olympic gold medalist Team USA takes on Angola. Led by former UConn stars Sue Bird, Diana Taurasi and Maya Moore, the Americans are favored to win their fifth straight gold. Plus live coverage of beach volleyball and women’s volleyball.

BRAVO

7 a.m. – 3 p.m.
Tennis – Early Rounds (LIVE)

BRAVO HIGHLIGHTS

• The men’s and women’s singles and doubles tennis competitions continue with live coverage from the historic grass courts of Wimbledon.

MSNBC

9 a.m. – 6 p.m.
Women’s Water Polo – (LIVE)

• Spain vs. China (LIVE)
• Italy vs. Australia (LIVE)

Women’s Beach Volleyball – (LIVE)

• Larissa/Juliana (Brazil) vs. Holtwick/Semmler (Germany) (LIVE)
• D. Schwaiger/S.Schwaiger (Austria) vs. Cook/Hinchley (Australia) (LIVE)

Women’s Basketball – Russia vs. Brazil (LIVE)
Weightlifting – Women’s 58KG Gold Medal Final
Men’s Field Hockey – Great Britain vs. Argentina (LIVE)
Women’s Handball – Korea vs. Denmark
Men’s Badminton – Bach/Gunawan (U.S.) vs. Kawamae/Sato (Japan)

MSNBC HIGHLIGHTS

• Another packed day of coverage, with live contests in women’s basketball and water polo and gold medal finals in weightlifting.

CNBC

5 p.m. – 8 p.m.
Boxing – Elimination Bouts

CNBC HIGHLIGHTS

• Cincinnati native Rau’shee Warren becomes the first American boxer to compete in three Games when he steps into the ring in London.

NBC OLYMPIC BASKETBALL CHANNEL

4 a.m. – 7 p.m.
Women’s Basketball – Qualifying Round (LIVE)
U.S. vs. Angola (LIVE)
Russia vs. Brazil (LIVE)
France vs. Australia (LIVE)
Croatia vs. China (LIVE)
Czech Republic vs. Turkey (LIVE)
Great Britain vs. Canada (LIVE)

NBC OLYMPIC SOCCER CHANNEL

Best of Soccer Qualifying Round

TELEMUNDO

9 a.m. – 3 p.m. (ET/PT)
Swimming – Qualifying Heats
Beach Volleyball – Qualifying Round
Women’s Volleyball – Qualifying Round
Tennis – Early Rounds
Boxing – Elimination Bouts

Midnight – 2:30 a.m. (ET/PT)
Swimming – Gold Medal Finals
Men’s Gymnastics – Team Gold Medal Final
Men’s Diving –Synchronized Platform Gold Medal Final

3D

5 a.m. – 7:30 p.m.
Women’s Gymnastics – Team Competition
Swimming – Gold Medal Finals
Women’s Diving –Synchronized Springboard Gold Medal Final

That’s all.

NBCUniversal Programming For Day -1 of the 2012 Olympics

Soccer action continues at the Games of the XXX Summer Olympiad in London. This time, it’s the men’s turn to take the pitch. NBC Sports Network will hit the air first at 7 a.m. and will air four matches live including Great Britain’s first contest against Senegal around 2 p.m. ET.

MSNBC goes on the air at 9 a.m. and will have three matches all live including Spain vs. Japan and gold medal contender Brazil taking on Egypt.

The NBC Soccer Channel will also hit the air at 7 a.m. and Telemundo gets its first taste of Olympic action carrying four games including Mexico vs. South Korea. Lots of action before the official start of the Games on Friday.

Here’s NBCUniversal’s announcement.

OLYMPIC MEN’S SOCCER KICKS OFF LIVE TOMORROW ON NBC SPORTS NETWORK AND MSNBC

Seven Games to Air LIVE on Thursday
Coverage begins at 7 a.m. ET on NBC Sports Network
All Games Live Streamed on NBCOlympics.com and NBC Olympics Live Extra Mobile & Tablet App

LONDON – July 25, 2012 – Live coverage of Olympic men’s soccer kicks off tomorrow with Honduras vs. Morocco on NBC Sports Network at 7 a.m. ET, followed by Spain vs. Japan live on MSNBC at 9:30 a.m. ET from Hampden Park in Glasgow, Scotland. Brazil and Egypt match up live on MSNBC from Millennium Stadium in Cardiff, Wales at 2:45 p.m. ET. Olympic host nation Great Britain takes on Senegal at Old Trafford, home of Manchester United, live on NBC Sports Network at 3 p.m. ET.

NBCUniversal’s coverage of eight men’s soccer games involving all 16 teams will air tomorrow on NBC Sports Network, MSNBC, the NBC Olympic Soccer Channel and Telemundo.

NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets, will live stream all sporting events for the first time ever, more than 3,500 total programming hours, including all 32 sports and the awarding of all 302 medals. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted).

Tomorrow’s coverage includes:

THURSDAY, JULY 26 (Day -1)

NBC SPORTS NETWORK

7 a.m. – 6 p.m.
Men’s Soccer – Qualifying Round
Honduras vs. Morocco (LIVE)
Mexico vs. South Korea (LIVE)
United Arab Emirates vs. Uruguay (LIVE)
Great Britain vs. Senegal (LIVE)
Belarus vs. New Zealand

MSNBC

9:30 a.m. – 5 p.m.
Men’s Soccer – Qualifying Round
Spain vs. Japan (LIVE)
Gabon vs. Switzerland (LIVE)
Brazil vs. Egypt (LIVE)

NBC OLYMPIC SOCCER CHANNEL

7 a.m. – 11 p.m.
Men’s Soccer – Qualifying Round
Honduras vs. Morocco (LIVE)
Mexico vs. South Korea (LIVE)
United Arab Emirates vs. Uruguay (LIVE)
Great Britain vs. Senegal (LIVE)
Spain vs. Japan
Gabon vs. Switzerland
Egypt vs. Brazil
Belarus vs. New Zealand

TELEMUNDO

6:30 a.m. – 5 p.m. (LIVE)
Men’s Soccer – Qualifying Round
Mexico vs. South Korea (LIVE)
Honduras vs. Morocco (LIVE)
Brazil vs. Egypt (LIVE)
United Arab Emirates vs. Uruguay (LIVE)

Midnight – 1 a.m. (ET/PT)
Soccer Highlights Show

Friday’s coverage includes:

FRIDAY, JULY 27 (Day 0)

NBC

7:30 p.m. – Midnight (ET/PT)
Opening Ceremony

• The Games begin in grand and royal style as London, the first city to host the Olympics three times, welcomes the world and Queen Elizabeth II officially opens the Games. The Opening Ceremony, directed by Academy Award winning filmmaker Danny Boyle (Slumdog Millionaire) also features the Parade of Nations, as athletes from more than 200 countries march into the Olympic Stadium together in one of the most powerful symbolic events in the world. The pageantry culminates with the always highly anticipated lighting of the Olympic Cauldron.

That’s all. More stuff is coming up.

NBC Reviews Online & Social Media Strategies For The Olympics

NBC has sent this 1,905-word press release on its digital and social media coverage for the London Olympics.

We know about the 3,500 hours of coverage that will be streamed online at NBCOlympics.com and through the mobile and tablet apps. NBC also has announced this week that there will be a Red Zone-like channel online. It will be called “Gold Zone” and be on NBCOlympics.com only. This will be an anchor-less channel that will take viewers to wherever the action is. There will text commentary to accompany what viewers are watching online.

NBC has signed partnerships with social media sites such as Facebook, Get Glue, Google+, Instagram, Shazam, Twitter, Tumblr and YouTube. Fans can interact with NBC and also keep up to date on the latest coverage through this sites.

We have the NBC press release outlining these strategies.

NBC OLYMPICS TO OFFER UNPRECEDENTED DIGITAL AND SOCIAL COVERAGE OF LONDON 2012 OLYMPIC GAMES

NBC Olympics.com and NBC Olympics Live Extra app to Live Stream 3,500+ Hours of Olympic Competition
NBC Olympics app to Provide Highlights, Schedules, Results, and New Primetime Companion Feature, the Ultimate Olympic Second-Screen Experience
Gold Zone on NBCOlympics.com to offer Whip-Around Coverage of the Most Compelling Live Events
Robust Coverage Available on Social Media Platforms, including NBC Olympics Partners Facebook, Twitter & YouTube

LONDON — July 24, 2012 – NBC Olympics, a division of NBC Universal, will offer U.S. viewers unprecedented digital and social media Olympics coverage when the Games of the XXX Olympiad commence tomorrow in London.

For the first time ever, NBC Olympics.com will live stream every athletic event and sport. In all, the site will stream more than 3,500 total programming hours, including the awarding of all 302 medals, and the four NBCU cable channels that are airing the Olympics (NBC Sports Network, MSNBC, CNBC and Bravo). The site will also feature the debut of the Gold Zone, an exclusive video channel offering viewers whip-around coverage of the Games’ most compelling live events.

In addition, NBC Olympics has developed two new apps for the 2012 London Olympics. The NBC Olympics Live Extra app will live stream every athletic competition, each Olympic cable channel and provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). The vast majority of content will only be available to authenticated cable, satellite or telco customers.

The NBC Olympics app will be the home for everything else Olympics, including short-form highlights, event schedules, TV and online listings, results, athlete profiles, columns and the new Primetime Companion feature.

NBC Olympics has also partnered with Facebook, Twitter, YouTube and Shazam to extend its coverage onto these popular social media platforms for the 2012 London Olympics. The social media partnerships allow the NBC Sports Group to communicate directly with fans of the Olympics and celebrate the Games with viewers in new and unique ways.

Following is a summary of NBC Olympics’ digital and social media coverage of the London 2012 Olympic Games:

NBCOLYMPICS.COM

NBCOlympics.com will live stream more than 3,500 total programming hours, including the awarding of all 302 medals. By comparison, NBCOlympics.com live streamed 25 sports and 2,200 hours for the 2008 Beijing Olympics. The site will also feature rewinds of all event coverage, a steady stream of athlete profiles, event highlights, a tour of London as the host city, and more.

NBCOlympics.com will live stream the Olympic content that airs on the four NBCU cable channels — NBC Sports Network, MSNBC, CNBC and Bravo. In addition, NBCOlympics.com will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). For example, during a session of track and field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.

GOLD ZONE

Gold Zone, an exclusive video channel on NBCOlympics.com, will offer whip-around coverage of the most popular LIVE action from the Olympic Games. The channel will allow viewers to experience multiple events, as they happen, and will take the guess work out of what to watch.

Gold Zone may take viewers from a swimming final to a soccer shootout, in real time, enabling them to catch the most exciting Olympic action whenever and wherever it’s happening.

Alongside the video player, a Gold Zone text commentator will provide context to what’s being streamed. The commentator will keep fans up-to-date as the video player switches from event to event.

NBC OLYMPICS LIVE EXTRA APP

The NBC Olympics Live Extra app will live stream every athletic competition during the London 2012 Olympic Games. As with NBCOlympics.com, the app will live stream more than 3,500 total programming hours, including all 32 sports, the awarding of all 302 medals, the four NBCU cable channels that are airing the Olympics (NBC Sports Network, MSNBC, CNBC and Bravo)., and event rewinds. NBC Olympics Live Extra will also live stream the Olympic content that airs on the four NBCU cable channels — NBC Sports Network, MSNBC, CNBC and Bravo.

Adding to the coverage, NBC Olympics Live Extra will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). For example, during a session of track and field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.

The vast majority of live stream content on NBC Olympics Live Extra will only be available to verified cable, satellite or telco customers.

NBC Olympics Live Extra App, powered by Adobe, is available for free from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore. It is also available for free from Google Play on select Android devices or at www.play.google.com.

NBC OLYMPICS APP

While NBC Olympics Live Extra will be the mobile and tablet home for live stream content, the NBC Olympics app will be the home for everything else Olympics, including short-form highlights, event schedules, TV and online listings, live results, athlete profiles, columns and the new Primetime Companion feature.

NBC Olympics app powered by Adobe, is available for free from the App Store on iPhone, iPad and iPod touch or at www.itunes.com/appstore. It is also available for free from Google Play on select Android devices or at www.play.google.com.

PRIMETIME COMPANION

The Primetime Companion is the ultimate complementary, second-screen experience for NBC’s nightly primetime Olympic broadcast. Users can go deeper into the broadcast with trivia, polls, slideshows, videos and athlete bios all synced with what is being presented on NBC.

The companion will also allow users to share the primetime experience with friends and family through a series of social tools connected through Facebook and Twitter. Synched to each device’s clock, the Primetime Companion will automatically appear when a user opens the app during NBC’s primetime broadcast.

YOUTUBE

NBC Olympics has partnered with YouTube to provide the video player technology, hosting and infrastructure for all NBCOlympics.com’s more than 3,500 hours of live stream Olympic content online. YouTube will also promote to NBCOlympics.com’s content from YouTube.com.

FACEBOOK

Facebook and NBC Olympics will collaborate during the London 2012 Olympic Games to serve fans of the Olympics like never before. The NBC Olympics page on Facebook will feature the most up-to-date news and information, and will engage fans of the Olympic Games with featured polls, photo galleries, trivia and shareable images. Fans that “LIKE” NBC Olympics on Facebook will have the opportunity to unlock exclusive content made available to NBC Olympics fans. NBC Olympics has also launched a Facebook timeline app on NBCOlympics.com, so users can share the London 2012 Olympic Games content they are consuming with their friends.

As part of the collaboration, NBC Olympics’ coverage of the London Games will include the launch of Talk Meter, a new Facebook data tool. The new tool will inform viewers about stories, results, athletes and events that other fans of the Olympic Games are talking about on Facebook.

Representatives from Facebook will work with NBC editorial teams to produce social media segments that will air throughout the Games across the networks of NBCUniversal that are carrying Olympic coverage. In addition, the results of a daily poll that users can vote for on the NBC Olympics Facebook page will air daily on NBC, including in primetime.

TWITTER

NBC Olympics and Twitter will partner during the London 2012 Olympic Games to drive viewership and interest. The partnership includes:

• launching the first-ever Olympics event page in the U.S. at Twitter.com/#Olympics;
• aggregating content on the #Olympics event page from Olympians, @NBCOlympics, @Olympics (IOC), @USOlympic (USOC), and the best of the London Olympic conversation;
• promoting the event page with on air graphics across the networks of NBCUniversal that are airing Olympic programming, including in primetime on NBC, as well as additional on-air promotion and content integration;
• and reprising the NBC Olympic Twitter Tracker, a visually compelling real time heat map depicting the minute-by-minute movements of the Olympic conversation on Twitter

The Olympics event page will be Twitter’s home for Olympic news and information. The page will aggregate the Olympic conversation with the most engaging and relevant Tweets about the Games from athletes, coaches, teams, families, media, fans, and Olympic insiders, including NBC Olympics commentators. Representatives from Twitter will be on-site in London to work side-by-side with NBC Olympics on producing and updating the page to showcase the best stories on Twitter. The page will be co-branded by NBC Olympics and the International Olympic Committee.

To help promote the Olympics event page, NBC Olympics will include #Olympics in certain on-air graphics, and will promote the page in other ways on air throughout the Games across the networks of NBCUniversal that are airing the Olympics, including within primetime on NBC. In addition to promoting the Twitter.com/#Olympics web address, Twitter users will be directed to the event page when they click on the hashtag #Olympics or search for “Olympics” on Twitter. The page will also be available for non-users via promotions on Twitter.com, and is available on mobile devices.

NBC Olympics and Twitter have also reprised the NBC Olympics Twitter Tracker on NBCOlympics.com and the NBC Olympics mobile and tablet app. This real-time heat map will track the Olympic conversation swarming around the Games, each sport, the athletes and the hot topics swirling around London. It will include the Olympics “Tweet Sheet,” a constant feed of athlete conversation prior to and during the Games.

SHAZAM

To further connect fans with their favorite sports, NBC Olympics’ coverage of the Games will be Shazam-enabled. Viewers will be able to tag the live telecast anytime during the program and will instantly have access to a number of features.

GOOGLE+

NBC Olympics will be taking over the NBC Sports Google+ page that is in over 1.1 million circles. Google+ hangouts will take place between now and the end of the Games.

The first NBC Olympics hangout debuted on Thursday, June 28 and featured Megan Rapinoe of the Women’s U.S. Soccer Team, and was moderated by NBC Olympics soccer commentator and former member of the US National Team Cat Whitehill.

INSTAGRAM

The NBC Olympics Instagram page will give Instagram users a look inside the NBC Olympics experience from the Trials through the end of the Games. Users will have the ability to share Instagram photos through Instagram, Twitter and Facebook.

TUMBLR

NBC Olympics on Tumblr pays tribute to all Olympics Fans. The Tumblr page will be dedicated to the fan and the Olympic spirit by curating visually stunning Olympic themed or inspired content.

GETGLUE

GetGlue has developed a variety of NBC Olympics stickers for fans to collect on GetGlue throughout the Games. Fans have the ability to collect stickers around the Opening Ceremony, various Olympic events and earn Gold, Silver and Bronze stickers for being the most active while checking in on GetGlue.

There are still more posts ahead. Keep it here.

Your US Olympics Viewing Guide

With the Games of the XXX Summer Olympiad in London starting this week, it’s time to provide you with a breakdown of coverage that you’ll see on the networks of NBCUniversal. While the Opening Ceremony will officially start the Games on Friday, soccer action will begin on Wednesday. MSNBC starts the coverage Wednesday morning with women’s soccer.

Let’s breakdown how many hours each network will carry and what they’ll show.

BRAVO

Bravo is back in the Olympics picture. It last carried the Olympics for NBCUniversal in 2004 in Athens. The channel will be the home of Olympic Tennis at the fabled grounds of Wimbledon and NBC gets to return to the All England Lawn Tennis and Croquet Club after being kicked out last year. Altogether, Bravo will carry 56 hours of tennis live mostly from early morning to mid-afternoon from July 28 through August 3.

Pat O’Brien will be the venue host. Tennis Channel’s Brett Haber and Andrew Catalon will call the bulk of the play-by-play. They’ll be joined by analysts Justin Gimbelstob and Rennae Stubs both of Tennis Channel. Sports Illustrated’s Jon Wertheim will be the on-site reporter.

CNBC

As it was for 2008 Olympics in Communist China, CNBC will be the home of Olympic boxing. With the debut of women’s boxing in London, CNBC will be quite busy carrying 73 hours of boxing from July 28 through August 12. A bulk of the coverage will be delayed and shown from 5 p.m. – 8 p.m. ET on weekdays. Six hours of live boxing will be aired on weekends.

Fred Roggin will host from NBC’s 30 Rockefeller Center studios in New York. Calling the boxing will be Bob Papa and Teddy Atlas. This will be the third consecutive Olympics for Papa and Atlas at the boxing venue known as the ExCel. Papa has also called Olympic boxing for NBC in Barcelona in 1992 and in Atlanta in 1996 as well as in Athens in 2004 and Communist China four years ago. Russ Thaler will be the reporter.

MSNBC

The network will put aside its daytime programming and air a plethora of Olympic sports, 20 overall including archery, badminton, basketball, beach volleyball, boxing, equestrian, fencing, field hockey, handball, indoor volkeyball, soccer, table tennis, water polo, weightlifting and six other sports.

MSNBC will lean forward with 155½ hours of coverage starting with women’s soccer between the host country, Great Britain and New Zealand on Wednesday at 10:30 a.m. ET.

On weekdays, MSNBC will air Olympic coverage between 9 a.m. until 6 p.m. ET with expanded coverage on weekends. The coverage runs from July 25 through August 12 with no Olympic programming on Friday due to the Opening Ceremony.

Kelly Tilghman of Golf Channel and Rob Simmelkjaer will host MSNBC’s coverage from the NBC Saturday Night Live studios in New York.

NBC SPORTS NETWORK

Now under the NBCUniversal umbrella, the network formerly known as Versus and Outdoor Life Network before that, takes USA Network’s place on the Olympic broadcasting roster. NBC Sports Network will get the bulk of the programming on the cable side, airing a total of 292½ hours.

NBC Sports Network will carry a similar menu of sports as MSNBC, carrying 22 Olympic sports and it will also be the home of USA basketball, women’s soccer and field hockey.

NBCSN’s day will be busy, starting at 4 a.m. ET and running until 8 p.m. making way for NBC’s primetime coverage.

Your hosts will be Michelle Beadle, Liam McHugh and Willie Geist. All three will be based in the International Broadcast Center in London.

NBC Sports Network kicks off its Olympics coverage with the US Women’s National Soccer Team taking on France at 11:30 a.m. ET this Wednesday. It will air the Games continuously until August 12.

TELEMUNDO

NBCUniversal’s Spanish language network will air over 170 hours of the Olympics. Its coverage will most focus on boxing, basketball, soccer and swimming. It will air the Opening Ceremony and will be the only NBCU network that will air a full 20 days of Olympics programming between July 25 through August 12.

NBC

Bolstered by a broadcast network record of 272½ hours, the National Broadcasting Company will focus on the glamor sports of the Olympics, beach volleyball, diving, gymnastics, swimming and track & field.

Due to the five hour difference between the Eastern time zone and London, all of primetime will be delayed. However, action in daytime will be live at least for the Eastern half of the country. Once again, the Mountain and Pacific regions will be forced to wait for three hours to see Olympic action in the morning.

NBC’s coverage will begin with the Opening Ceremony on Friday, July 27, delayed in all time zones, airing at 7:30 p.m. ET/PT. Unlike the sports action, you won’t be able to find the Opening Ceremony online as NBC is going back to its old tape delay shenanigans for that part of the Olympics even though CTV in Canada will be airing it live at 4 p.m. ET. But I digress.

NBC’s coverage will begin at 10 a.m. ET/PT weekdays and as early as 5 a.m. ET/PT on weekends lasting until 5 p.m. on weekdays and 6 p.m. on weekends. Primetime begins at 8 p.m. Monday through Saturday and 7 p.m. on Sundays. Late night coverage will last from 12:35 a.m. until 1:35 a.m.

Your hosts on NBC will be Al Michaels and Dan Patrick on daytime, Bob Costas, of course, in primetime, and in late night, it will be Mary Carillo.

ONLINE

This is where Olympic fans finally get their chance to see everything. NBC says 3,500 hours of Olympic programming will be made available either on NBCOlympics.com or through the NBC Olympics Live Extra app for mobiles and tablets. Not only will the TV coverage of CNBC, Bravo, MSNBC and NBC Sports Network will be streamed, but also every event including the glamor sports that NBC used to hold for primetime.

The individual sports that will be streamed will not have the NBC announcers and the NBC production. In all cases, the world feed will be used and there could be occasions where the event will not have announcers.

The catch here is that you will have to authenticate meaning that you will have to sign in through your cable provider, but unlike the process for March Madness, it’s rather easy.

NBC hopes that providing everything online, it will not cannibalize its TV product and actually encourage people to watch later in primetime. We shall see how this Brave New World in Olympics broadcasting takes shape.

NBC is also providing separate channels for basketball and soccer. Check with local cable provider for channel number assignments. And for the 63 people across the country who care, NBC is also providing 3-D coverage.

So this is how the Olympics will be handled this year. Let the Games Begin.

Some Rare Sunday Linkage

It used to be that I would be able to provide linkage all seven days of the week, but my schedule has been crazy lately especially on the weekends. My apologies for not being able to provide more weekend content.

But as I’m free right now, let’s not dilly-dally any longer and here are some links for you on this Sunday.

Christoper S. Stewart of the Wall Street Journal looks at NBC’s massive undertaking to provide online content for NBCOlympics.com.

Eddie Kim of Variety says it’ll be consumers, not the television networks who will decide how second screen usage in sports viewing will evolve.

Michael Malone of Broadcasting & Cable writes that NBC’s owned-and-operated will be sending reporters to cover the 2012 Olympics in London.

At The Sherman Report, Ed Sherman says ESPN Radio and Big Ten Network failed in covering the Louis Freeh report on Penn State and Joe Paterno.

Ed hears from fired San Diego Union-Tribune columnist Tim Sullivan who landed on his feet in Louisville.

The excellent ESPN.com college basketball writer Dana O’Neill has a response to those who feel female sportscasters must be hot in order to be on television, knowledge in sports be damned. Thanks to Trenni Kusnierek of WTMJ-AM in Milwaukee for the link.

The Associated Press has announced its Olympic coverage plans.

At the Indiana University National Sports Journalism Center, Ronnie Ramos looks at some of the more interesting ideas in sports and social media.

Sports Video Group has looks at the Olympic venues that we’ll be seeing over the 16 days of competition starting on July 27. Actually a couple of days earlier if you count the Soccer Tournament. Here’s Part 1, Part 2 and Part 3.

Joe Favorito looks at the return of the New York Cosmos.

Chad Finn of the Boston Globe notes that despite a .500 season, NESN still drew viewers in the first half of the 2012 campaign.

Chad also has the Boston radio ratings for the Spring Arbitron book.

Richard Sandomir of the New York Times writes about baseball stadia increasingly putting out the welcome mat for soccer exhibition games to generate new revenue.

Phil Mushnick of the New York Post says the Freeh Report on Penn State shows that football was above the law.

Pete Dougherty of the Albany Times Union writes that the local NBC affiliate has a conflict with the Olympics and the New York Giants preseason opening game.

Pete has NFL Network’s extensive preseason game schedule.

Ken McMillan from the Middletown (NY) Times Herald-Record says Giants fans will have to do a little searching for the team’s preseason games in August.

Ken has the Olympic Basketball Tournament viewing schedule.

Greg Connors of the Buffalo News looks forward to hearing the dulcet tones of Peter Alliss on the Open Championship this week.

Jim Williams at the Washington Examiner recaps the local reaction to the release of the Penn State report.

Eric Deggans of the Tampa Bay Times wonders if the future of talk radio lies with sports rather than politics.

Stephen F. Holder of the Times writes that the Buccaneers will adhere to the new NFL TV blackouts bucking what the Buffalo Bills, Indianapolis Colts, San Diego Chargers and Tennessee Titans had already announced.

Bob Wolfley of the Milwaukee Sentinel writes that the MLB All-Star Game received its lowest local ratings since 2005.

Back to Ed Sherman, he has an article in today’s Chicago Tribune on NBC’s new thinking about presenting every Olympic event live online.

Eric Zorn of the Tribune remembers a blind sportscaster who did his job so well, many listeners had no idea he was sightless. Thanks to Ed Sherman for the link.

The Reno Gazette-Journal talks with ESPN’s Doug Gottlieb.

Tom Hoffarth of the Los Angeles Daily News notes that reports of Heather Cox replacing Erin Andrews on the sidelines for Saturday Night Football may be premature.

Sports Media Watch has a look at Fox’s primetime MLB ratings over its eight week span.

SMW says Detroit leads all local markets in the MLB ratings.

Paul M. Banks at the Sports Bank wonders if it’s time for Matt Millen to leave ESPN.

Media Rantz looks at the NFL teams deciding not to adhere to the new TV blackout rules.

EPL Talk has the schedule for some of exhibition soccer games on TV over the next few weeks.

And that’s going to complete our links for today. I hope to have another post for you later. I hope time will allow me to do so. It’ll be good, I promise.

NBC Launches Two Olympics Mobile Apps

The last two days have been crazy for me as I’ve been dealing with family. Nothing major, but it’s taking up a lot of my time. My apologies for not posting as much as you’ve become accustomed.

Let’s get to this without further delay.

NBC announced this week that it’s released two new Olympic mobile apps, one is a result app and the other is the long-awaited streaming video app that will provide all of the events.

Both apps are available for download on Android and Apple devices. I’ve already put both apps on my iPhone and iPad and they look quite impressive.

Here’s the press release from NBC.

NBC OLYMPICS LAUNCHES TWO APPS FOR LONDON 2012 OLYMPIC GAMES

NBC Olympics Live Extra app to Live Stream 3,500+ Hours — Every Sport, Every Competition, Every Medal — to Multi-Channel Video Subscribers
NBC Olympics app to provide short-form highlights, schedules, live results, columns, athlete profiles, and new Primetime Companion feature
Both apps built and powered by Adobe

NEW YORK – July 12, 2012 – NBC Olympics, a division of the NBC Sports Group, has launched two apps, both built by and powered by Adobe, as part of its comprehensive coverage of the London 2012 Olympic Summer Games.

NBC Olympics Live Extra, will allow cable, satellite and telco customers to live stream more than 3,500 hours of content, including all 32 sports, every athletic competition and all 302 medal events. The second app, simply titledNBC Olympics, will provide short-form highlights, TV and online schedules, live results, columns and the newPrimetime Companion feature — the ultimate complementary, second-screen experience for NBC’s nightly primetime Olympic broadcasts.

“NBC Olympics Live Extra puts the London Olympic Games into the hands of America’s tablet and smartphone user, enabling us to once again use advances in technology to provide the broadest possible access to the thousands of hours of Olympic competition,” said Gary Zenkel, President, NBC Olympics. “The NBC Olympics app will be the definitive and most up to date source of information from the London Games, and the exclusive mobile source in the U.S. for London Olympic video highlights. It will also feature live results, dynamically served TV and online listings, and – during NBC primetime – a second screen for enhanced viewing and social interaction for when America again gathers each night for 17 nights to share in the incredible stories from London.”

NBC Olympics partnered with Adobe, which built both apps and is powering them through the conclusion of the Games. The NBC Olympics Live Extra and NBC Olympics apps are available on select Android handset and tablet devices within Google Play, and on the App Store for iPhone, iPadand iPod touch.

“It’s been great working with NBC Olympics to change the way live sporting events are experienced by consumers. NBC is now able to create, deliver, monetize and measure the Olympics across mobile devices – using tools and technologies that make up Adobe’s video solutions,” saidDavid Wadhwani, senior vice president, Digital Media Business at Adobe. “We’re working closely with NBC Olympics and others to ensure viewers have a seamless viewing experience with two easy-to-navigate apps.”

Zenkel added, “NBC Olympics is confident that Adobe, a proven technology leader and longtime partner, will deliver the best mobile event application experiences America has ever seen.”

The entire Olympics mobile and tablet experiences were built by and are powered by technologies that make up Adobe’s Project Primetime, enabling NBC Olympics to create, deliver, verify, monetize and measure the Games across mobile and tablet devices.

To learn more about Adobe technology powering the apps and for a behind-the-scenes video, go tohttp://blogs.adobe.com/digitalmedia.

NBC OLYMPICS LIVE EXTRA

The NBC Olympics Live Extra app will live stream every athletic competition for the first time ever. In all, the app will live stream more than 3,500 total programming hours, including all 32 sports, the awarding of all 302 medals and event rewinds. NBC Olympics Live Extra will also live stream the Olympic content that airs on the four NBCU cable channels — NBC Sports Network, MSNBC, CNBC and Bravo.

In another first, NBC Olympics Live Extra will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). For example, during a session of track and field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.

The vast majority of live stream content on NBC Olympics Live Extra will only be available to verified cable, satellite or telco customers. In order to access the live stream content, existing cable, satellite and telco customers should follow these verification procedures (note: customers must subscribe to a video tier that includes both CNBC and MSNBC):
1. Download the NBC Olympics Live Extra app
2. Open the app
3. Tap the “Touch Here & Get Ready” callout
4. Select your cable, satellite or telco provider
5. Enter the username and password that corresponds with your account
6. You are signed in throughout the Games on that device!

Customers with multiple devices should repeat the procedure on each device. Access to this content is free for customers as part of their video subscription — there is no additional charge. For customers who do not have a username and password, they should contact their cable, satellite or telco provider to create one. More information about the process, including contact information for cable, satellite and telco providers, can be found at:www.nbcolympics.com/liveextra/help.

NBC Olympics Live Extra is available for free from the App Store on iPhone, iPad and iPod touch or atwww.itunes.com/appstore. It is also available for free from Google Play on select Android devices or atwww.play.google.com.

NBC OLYMPICS

While NBC Olympics Live Extra will be the mobile and tablet home for live stream content, the NBC Olympics app will be the home for everything else Olympics, including short-form highlights, event schedules, TV and online listings, results, athlete profiles, columns and the new Primetime Companion feature.

The Primetime Companion is the ultimate complementary, second-screen experience for NBC’s nightly primetime Olympic broadcast. Users can go deeper into the broadcast with trivia, polls, slideshows, videos and athlete bios all synced with what is being presented on NBC. The companion will also allow users to share the primetime experience with friends and family through a series of social tools connected through Facebook and Twitter. Synched to each device’s clock, the Primetime Companion will automatically appear when a user opens the app during NBC’s primetime broadcast.

NBC Olympics is available for free from the App Store on iPhone, iPad and iPod touch or atwww.itunes.com/appstore. It is also available for free from Google Play on select Android devices or atwww.play.google.com.

That’s all.

NBC To Air USA Track & Field Women’s 100 Meter Run Off Live In East, Online Everywhere Else (Not Anymore)

Just in from NBC, in the midst of its USA Swimming Olympic Trials coverage on Monday, the last night of its primetime coverage before the Olympics later this month, the network will have the women’s 100 meter runoff from the Track & Field Trials that will determine the final spot on the team.

Last week, Allyson Felix and Janeba Tarmoh finished in a dead heat for third place. After a lot of machinations whether the spot will be determined by a coin flip or a runoff, the right decision was made and a runoff will be held on Monday night in Eugene, OR.

Tom Hammond and Ato Boldon will call the runoff. It will be shown Monday live in the Eastern half of the country just after 8 p.m. ET/7 p.m. CT. For those in the Mountain and Pacific Time Zones, the race will be shown on tape delay at 7 p.m. MT/8 p.m. PT, but viewers can see it live online. Details from NBC below.

**OLYMPIC TRIALS PROGRAMMING UPDATE**

Allyson Felix-Jeneba Tarmoh Run-off to Air During NBC’s Coverage of Olympic Swimming Trials Tomorrow (Monday) 8 p.m. ET/PT
Live Streaming Coverage of the Run-off Available Across the Country on NBCOlympics.com

NEW YORK – July 1, 2012 – The run-off between Allyson Felix and Jeneba Tarmoh to determine the third position on the U.S. Olympic Team for the women’s 100-meters will air tomorrow night on NBC in primetime during the swimming trials broadcast.

• Coverage of the run-off, from Hayward Field in Eugene, Ore., will air on NBC at 8 p.m. ET, 7 p.m. CT, 7 p.m. MT and 8 p.m. PT during a cut-in from the swimming trails in Omaha.

• Live streaming coverage of the race is available across the country to anyone with internet access at NBCOlympics.com.

There you have it.
UPDATE, 2:00 p.m.: In a complete reversal, Janeba Tarmroh has withdrawn from the runoff preventing NBC and the American people from seeing a great finish. Instead, Tarmoh began sulking and took herself out of the runoff and any chances of running in the 100 meters at the Olympics.

We have the statement from USA Track & Field.

Tarmoh withdraws from women’s 100m Olympic Team

EUGENE, Ore. – Jeneba Tarmoh has withdrawn herself from consideration for one of three Olympic Team positions in the women’s 100 meters.

In an email forwarded to USATF President and Chairman Stephanie Hightower at 9:37 a.m. Pacific Time by her agent, Kimberly Holland, Tarmoh said,“I Jeneba Tarmoh have decided to decline my 3rd place position in the 100m dash to Allyson Felix. I understand that with this decision I am no longer running the 100m dash in the Olympic Games and will be an alternate for the event. As an alternate I understand that I will be asked to run if another 100m runner decides not to for personal reasons, and/or on the 4x100m relay.”

At the U.S. Olympic Team Trails – Track & Field, Tarmoh and Felix on June 23 finished in a dead heat for the third and final Olympic Team 100m position, in 11.07 seconds, behind winner Carmelita Jeter and second-place Tianna Madison. In a Sunday afternoon meeting with their coach, managers and USATF officials, the athletes agreed to break the tie via a run-off, which was to be held Monday afternoon in Eugene.

“We are disappointed that Jeneba has changed her mind regarding her position on the Olympic Team,” Hightower said. “We all worked hard to reach a consensus on the tiebreaker, but we know that Allyson, Carmelita and Tianna will represent Team USA well.”

That’s it.

Fans Can Now Verify At NBCOlympics.com For Live Streaming

From NBC, this announcement that cable and satellite TV subscribers can now verify to gain access to the 3,500 hours of live streaming at NBCOlympics.com. Unlike the difficult process for March Madness, this process is much simpler. All you have to do is click on your cable or satellite provider, use your existing online credentials to sign in and you’re all set.

March Madness seemed to take 20 minutes to get in. NBCOlympics has streamlined the process to authenticate.

Here’s the press release from NBC describing what you have to do to log in and ensure you’ll be able to watch the world feeds of all the Olympic sports.

CABLE, SATELLITE & TELCO CUSTOMERS CAN VERIFY SUBSCRIPTIONS NOW TO ACCESS 3,500 HOURS OF LIVE STREAM OLYMPIC CONTENT THIS SUMMER

Olympic Live Stream content available exclusively at NBCOlympics.com and via NBC Olympics’ mobile and tablet Apps
Customers can also access 14.5 hours of U.S. Olympic Team Trials coverage

NEW YORK – June 27, 2012 – The nation’s more than 100 million cable, satellite and telco customers can access 3,500 hours of Olympic live stream content this summer at no additional charge by verifying their video subscriptions now at NBC Olympics Live Extra, the exclusive home of Olympic live stream content at NBCOlympics.com. By verifying now, multi-channel customers can also access 14.5 hours of coverage of the U.S. Olympic Team Trials online. Cable, satellite and telco customers can verify their mobile and tablet devices when the NBC Olympics Live Extra App launches in mid-July.

“NBC Olympics Live Extra will provide cable, satellite and telco customers with access to unprecedented Olympic content via digital, mobile and tablet devices. We have been working closely with our multi-channel partners since the Vancouver Games to develop and deploy the most seamless verification process for their subscribers,” said Gary Zenkel, President, NBC Olympics. “The Olympics truly represents the ultimate opportunity for the cable/satellite/telco industry to demonstrate the value of TV Everywhere.”

HOW IT WORKS

In order to access more than 3,500 hours of live Olympic programming this summer at NBCOlympics.com, existing cable, satellite and telco customers should follow these verification procedures (note: customers must subscribe to a video tier that includes both CNBC and MSNBC):

1. Go to NBCOlympics.com/LiveExtra

2. Click the “Click Here & Get Ready” button

3. Select your cable, satellite or telco provider

4. Enter the username and password that corresponds with your account

5. You are signed in throughout the Games on that device!

Customers with multiple devices should repeat the procedure on each device. There is no additional charge for this service and a customer’s subscription will not be affected. Mobile and tablet users can verify their status when the NBC Olympics Live Extra App is launched in mid-July. For customers who do not have a username and password, they should contact their cable, satellite or telco provider to create one. More information about the process, including contact information for cable, satellite and telco providers, can be found at:

www.nbcolympics.com/liveextra/help.

MARKETING CAMPAIGN

NBCUniversal and the cable/satellite/telco industry are partnering on a first-of-its-kind marketing campaign to educate customers about the verification process. Click here to watch a video with NBCUniversal on-air personality Carson Daly that explains how to verify (www.nbcolympics.com/liveextra/help). The spot began airing on cable, satellite and telco systems across the country in mid-June and will continue until the Olympics begin. It will also air as part of NBCUniversal’s Olympic cross-channel marketing efforts and on NBCOlympics.com.

All cable, satellite and telco systems were supplied with digital banners, designed e-mails, bill stuffers and additional communication tools to inform their customers about verification. A sweepstakes with a trip to the London Olympics as a grand prize was also created as an incentive to encourage customers to verify.

There has never been a campaign of this scale dedicated solely to verification.

WHAT’S NEW

Since the Vancouver 2010 Olympic Winter Games, NBC Olympics has worked with the cable/satellite/telco industry to improve the verification process with innovative technology. Below are some of the new features designed to provide a more seamless experience for the industry’s customers:

• · Cross-Domain Verification: Customers who have already verified their subscriptions with Adobe Pass will not have to re-verify those subscriptions. Their device will recognize their verification credentials and will provide immediate access to NBC Olympics Live Extra’s live stream content.
• In-Home Detection: Some cable, satellite and telco customers will not have to verify their at-home devices because their providers are employing In-Home Detection, which recognizes IP addresses, cross-references their IP address with their cable accounts and automatically verifies their video subscriptions.
• Longer Verification Window: Customers can verify now because NBC Olympics and the cable/satellite/telco industry extended the verification window to 60 days. As long as customers click “remember me” when verifying, they only need to verify on a device once for the entirety of the Games.
• Temporary Pass: For customers who want to watch a live stream event but are having trouble verifying their subscription, a temporary one-time-only pass will be extended for four hours during the Olympic Games. This four-hour pass will allow customers the ability to watch the event they want and verify their subscription at a later time.

NBCOLYMPICS.COM

NBCOlympics.com will live stream every Olympic competition event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals. By comparison, NBCOlympics.com live streamed 25 sports and 2,200 hours for the Beijing 2008 Olympic Games. The vast majority of live streaming will only be available to authenticated cable, satellite or telco customers. The site will also feature rewinds of all event coverage, a steady stream of athlete profiles, event highlights, a tour of London as the host city, and more.

In another first, NBCOlympics.com will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track & field (each event), and tennis (up to five courts). For example, during a session of track & field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.

That will do it.

NBC To Offer 800 Million Hours of Olympic Coverage

Ok, maybe that’s being facetious, but NBCUniversal between its cable, over the air and online platforms will offer over 5,500 hours of coverage of the 2012 London Olympics, or known to the International Olympic Committee as the XXX Olympic Summer Games.

For NBC, it’s the seventh consecutive Summer Olympics dating back to 1988 in Seoul, Republic of Korea and the seventh consecutive Olympiad it will broadcast Winter or Summer since 2000 in Sydney. It seems to be forgotten that CBS aired all three Winter Olympiads in the 1990′s.

The 5,535 combined hours to be offered this year surpass the number from the Communist China Games of 2008 which totaled 3,600. Here’s a breakdown of what the platforms of NBCUniversal will offer.

• NBC will air a record 272½ hours including daytime coverage beginning at 10 a.m. ET on weekdays, as early as 5 a.m. on weekends. Expect to see the glamor events that traditionally do well on NBC like Gymnastics, Swimming & Diving, Track & Field (a.k.a. Athletics) and Beach Volleyball. Hosts will be Bob Costas (primetime), Mary Carillo (late night), Al Michaels (daytime) and Dan Patrick (weekend & daytime).
• Bravo will carry 56 hours of tennis from the hallowed grounds of Wimbledon. Pat “You are so f&*kin’ hot!” O’Brien hosts.
• CNBC will provide 73 hours of men’s and women’s boxing coverage from the preliminary fights to the medal round. Fred Roggin is the host.
• MSNBC will offer 155½ hours of coverage with Golf Channel’s Kelly Tilghman as the host.
• NBC Sports Network will get the bulk of the cable coverage airing a total of 292½ hours focusing on basketball, soccer and other U.S. team sports. Hosts have not been announced, but expect to see NHL on NBC’s Liam McHugh and Bill Patrick to be part of the coverage.
• NBCOlympics.com will stream every event including medal rounds totaling 3,500 hours. Events to be aired on NBC in primetime will be archived after they air on the network.
• Telemundo will provide 173 hours focusing on boxing, swimming and soccer.
• NBC will also provide specialty channels on basketball and soccer to cable and satellite providers. And there will also be coverage in 3-D.

Got that? There will be a test later. Here’s the 2,555-word press release that adds to my 367-word wraparound.

NBCUNIVERSAL TO PROVIDE UNPRECEDENTED COVERAGE OF 2012 LONDON OLYMPICS

Record 5,535 Hours across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, Two Specialty Channels & 3D
NBC to Broadcast 272.5 Hours, Most-Ever for an Olympic Broadcast Network

NEW YORK – May 23, 2012 – NBCUniversal will provide 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. It was also announced today that NBC will broadcast 272.5 hours of coverage, the most ever for an Olympic broadcast network, largely attributable to an increase in daytime coverage.

“We are only able to provide this level of coverage to U.S. viewers because of the unmatched array of NBCUniversal assets,” said Mark Lazarus, Chairman, NBC Sports Group. “Whether on television or online, on broadcast or cable, in English or in Spanish, NBCUniversal has the London Olympics covered, providing the American viewer with more choices than ever to watch the Games.”

Following are highlights of NBCUniversal’s coverage of the 2012 London Olympics (some of the following information has been previously announced):

· NBCUniversal is presenting its 13^th Olympic Games and seventh consecutive, both the most by any U.S. media company. ABC is second with 10 and four (twice), respectively.

o London will be NBCUniversal’s seventh consecutive Summer Games, having presented each one since Seoul in 1988.

· The 5,535 hours of Olympic coverage are the most ever and surpass Beijing’s coverage (3,600 hours) by nearly 2,000 hours.

o The 5,535 hours more than double the total amount of coverage of every Summer Games combined prior to Beijing (2,562 hours from 1960 Rome on CBS to 2004 Athens on NBC).

o The 5,535 hours are the equivalent of 231 days of coverage.

o NBCUniversal will average 291 hours of coverage per day over London’s 19 days (including two days of soccer competition prior to the Opening Ceremony).

· The networks of NBCU will provide coverage of all 32 sports and all 302 medal competitions.

· NBC will broadcast 272.5 hours of London Olympic coverage over 17 days, the most extensive coverage ever provided by an Olympic broadcast network, and nearly 50 hours more than the 225 hours for Beijing in 2008.

o Daytime coverage has increased significantly for London. Coverage will begin on most weekdays at 10 a.m. ET/PT, immediately following NBC News’ TODAY, which is originating from London.

o On weekends, NBC’s daytime coverage will begin as early as 5 a.m. ET/PT.

· NBC Sports Network will serve as the home to U.S. team sports, with 292.5 hours of total coverage from 2012 London Olympics this summer, including 257.5 hours of original programming – an average of more than 14 hours per day – the most-ever for an Olympic cable network.

· MSNBC will carry 155.5 hours of a wide variety of long-form Olympic programming over 19 days.

· CNBC will serve as the home of Olympic boxing this summer, including the debut of women’s boxing. The channel will televise 73 hours of boxing coverage over 16 days — from elimination bouts to the men’s and women’s finals.

· Bravo will act as the home of Olympic tennis this summer, televising 56 hours of long-form tennis coverage from July 28-August 3.

· NBCOlympics.com will live stream every event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals.

o NBCOlympics.com will live stream NBCU cable channels NBC Sports Network, MSNBC, CNBC and Bravo, which will only be available to authenticated cable, satellite or telco customers.

o Two apps – one focused on live streaming, one on short-form highlights, schedules, results, columns, and more – will be available for mobile and tablet users. The vast majority of content will only be available to authenticated cable, satellite or telco customers.

· NBCUniversal announced the most extensive Spanish-language Olympic coverage in the company’s history, offering more than 173 hours of the upcoming London 2012 Olympics on Telemundo, “The U.S. Home of the Olympic Games in Spanish.”

o The 173 hours of Spanish-language coverage by Telemundo nearly equals the total coverage broadcast by NBC for the 1996 Atlanta Olympics (176.5).

· Specialty channels for basketball and soccer are available to cable, satellite and telco providers, and will total 770 hours of coverage.

· Panasonic Corporation of North America and the NBC Sports Group announced in January that they will partner to make the London 2012 Olympic Games available in 3D to all U.S. distributors who carry Olympic coverage on cable, satellite and telco — nearly 100 percent of the multichannel industry.

o The effort will produce 242 hours of coverage and mark the first time that the Olympic Games will be distributed in the U.S. in 3D.

NBC

NBC will broadcast 272.5 hours of London Olympic coverage over 17 days this summer, the most extensive coverage ever provided by an Olympic broadcast network, and nearly 50 hours more than the 225 hours for Beijing in 2008. Swimming — including Michael Phelps’ quest to become the most decorated Olympian ever — track and field, gymnastics, diving, and beach volleyball, among other sports, will serve as the centerpieces of NBC’s coverage, which begins with the Opening Ceremony at 7:30 p.m. ET/PT on Friday, July 27.

Olympic coverage on NBC will again be divided into three day parts: daytime, primetime and late night. NBC’s primetime program, featuring the traditional, award-winning Olympic storytelling coverage that viewers have come to expect, will air 8-11:30 p.m. or Midnight ET/PT on most nights.

Daytime coverage has increased significantly for London. Coverage will begin on most weekdays at 10 a.m. ET/PT, immediately following TODAY, which is originating from London. On weekends, NBC’s daytime coverage will begin as early as 5 a.m. ET/PT. A one-hour late night show will begin 30 minutes after the conclusion of the primetime program. Primetime will be replayed following the late-night show.

It was announced in April that Bob Costas, a 22-time Emmy Award-winning broadcaster, returns as the primetime host for NBC’s coverage. For Costas, London marks his 10^th Olympic broadcast assignment and his ninth as the primetime host (Barcelona 1992, Atlanta 1996, Sydney 2000, Salt Lake City, 2002, Athens 2004, Turin 2006, Communist China 2008, Vancouver 2010).

Al Michaels, who hosted daytime coverage at the Vancouver Olympic Winter Games, and Dan Patrick, making his Olympic hosting debut, will host NBC’s weekday and weekend daytime coverage, and Mary Carillo will once again host the NBC late night show.

Additionally, top TV broadcaster Ryan Seacrest, tennis legend John McEnroe, famed gymnastics coach Bela Karolyi, and Carillo, broadcasting her 11^th Olympic Games, will serve as Olympic correspondents during primetime coverage on NBC.

The majority of the following information about NBC Sports Network, MSNBC, CNBC, Bravo, NBCOlympics.com and Telemundo, has been previously announced:

NBC SPORTS NETWORK

NBC Sports Network will serve as the home to U.S. team sports, with 292.5 hours of total coverage from 2012 London Olympics this summer, including 257.5 hours of original programming – an average of more than 14 hours per day – the most-ever for an Olympic cable network. Coverage will begin on Wednesday, July 25, at 11:30 a.m. ET, two days before the Opening Ceremony, when Team USA takes on France in women’s soccer, live from Hampden Park in Glasgow, Scotland.

NBC Sports Network coverage, originating from Olympic Park in London, will air up to 20 medal rounds and 22 Olympic sports, including Team USA basketball, women’s soccer and field hockey.

NBC Sports Network, distributed in nearly 80 million homes – an increase of three million homes in the last year – will also carry soccer qualifying on Thursday, July 26. There will be no coverage on July 27 as there are no events scheduled on the same day as the Opening Ceremony. Coverage will conclude on NBC Sports Network on Sunday, August 12, the final day of competition. On most days, coverage will air from 4 a.m. – 8 p.m. ET, which covers the live Olympic day in London.

MSNBC

MSNBC, NBCUniversal’s 24/7 cable news channel that is fully distributed in roughly 100 million homes, will carry 155.5 hours of a wide variety of long-form Olympic programming over 19 days. The channel will air up to 18 medal rounds and 20 Olympic sports, from badminton to basketball to soccer to wrestling.

NBCUniversal’s 2012 London Olympic coverage begins on MSNBC on Wednesday, July 25 – two days before the Opening Ceremony — when Great Britain faces New Zealand in women’s soccer, the first official competition of the Games, live from Millennium Stadium in Cardiff, Wales. Coverage begins at 10:30 a.m. ET/7:30 a.m. PT.

The channel will also carry soccer qualifying on Thursday, July 26, but there will be no coverage on July 27 as there are no events scheduled on the same day as the Opening Ceremony. Coverage will conclude on MSNBC on August 12, the final day of competition.

On most weekdays, coverage will air from 9 a.m. – 6 p.m. ET. There will be longer programming windows on Saturdays and Sundays.

Longtime Golf Channel commentator Kelly Tilghman will serve as MSNBC’s Olympic host, with London being her first-ever Olympic assignment. MSNBC has aired Olympic coverage for every Summer Games since the 2000 Sydney Olympics.

CNBC

CNBC — NBCUniversal’s fully distributed cable business channel — will serve as the home of Olympic boxing this summer, including the debut of women’s boxing. The channel will televise 73 hours of boxing coverage over 16 days — every day from July 28-August 12 — from elimination bouts to the men’s and women’s finals. Same-day coverage will air from 5-8 p.m. ET during the week, with six hours of live coverage airing each day on the weekends. This marks the fourth consecutive Summer Games that CNBC has featured Olympic boxing.

Fred Roggin, the longtime lead sports anchor at NBC’s owned-and-operated station in Los Angeles, KNBC, will reprise his Beijing role as Olympic boxing host. This will be his seventh Olympics working for NBC and fourth working on Olympic boxing in some capacity.

BRAVO

Bravo, NBCUniversal’s fully distributed lifestyle cable channel, will act as the home of Olympic tennis this summer. The channel will televise 56 hours of long-form tennis coverage over seven days, from July 28-August 3. Live coverage will air from early morning until mid-afternoon (ET) on most days.

Pat O’Brien, a veteran of five Olympic Games as a commentator, will serve as host. London will be O’Brien’s fourth Olympics for NBC and sixth overall. He last worked for NBCUniversal at the 2004 Athens Olympic Games, the same year Bravo last carried Olympic competition.

NBCOLYMPICS.COM

NBCOlympics.com will live stream every event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals. By comparison, NBCOlympics.com live streamed 25 sports and 2,200 hours for the 2008 Beijing Olympics. The site will also feature rewinds of all event coverage, a steady stream of athlete profiles, event highlights, a tour of London as the host city, and more.

NBCOlympics.com will live stream the Olympic content that airs on the four NBCU cable channels — NBC Sports Network, MSNBC, CNBC and Bravo. In addition, two apps – one focused on live streaming, one on short-form highlights, schedules, results, columns, and more – will be available for mobile and tablets users. The vast majority of content will only be available to authenticated cable, satellite or telco customers.

In another first, NBCOlympics.com will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). For example, during a session of track and field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.

TELEMUNDO

NBCUniversal announced the most extensive Spanish-language Olympic coverage in the company’s history, offering more than 173 hours of the upcoming London 2012 Olympics on Telemundo, “The U.S. Home of the Olympic Games in Spanish.” Telemundo’s comprehensive coverage will feature marquee disciplines such as boxing, swimming, basketball and soccer, which will be a major broadcast highlight.

Telemundo will deliver a complete 360° Olympic experience across its multiple platforms including its broadcast network, www.NBCOLYMPICS.COM.com/TELEMUNDO and its cable network mun2, which will offer a daily half-hour special featuring behind-the-scenes from the Games. Also, for the first time in the network’s history, Telemundo will offer live streaming of broadcast coverage together with exclusive digital-only content of Olympic events, news, announcements and information via www.NBCOLYMPICS.COM/TELEMUNDO, totaling more than 200 hours of digital content.

Deportes Telemundo’s Olympic team, headed by internationally acclaimed sportscaster Andrés Cantor, will include Jessi Losada, Mónica Noguera, Sammy Sadovnik, Edgar Lopez, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Oscar Guzmán, Leti Coo and Verónica Contreras, as well as several former Olympic champions.

Coverage will be live from both London and the network’s studios, bringing the stories of Hispanics participating in the Olympics and the main events both on the field and around the Games to the homes of millions of U.S. Hispanic viewers. With soccer being one of the biggest passion points for U.S. Hispanics, the Olympics’ soccer tournament will represent a major focus of Telemundo’s broadcast, as already-qualified Mexico, Brazil, Uruguay, Spain and Honduras vie for the gold.

Features and storytelling will be a centerpiece of Telemundo’s Olympic programming, detailing the journey of Hispanic athletes on their quest for Olympic glory. Some of the top Hispanic hopefuls include Mexican diver and 2009 world champion Paola Espinosa, Cuban American multi-medal threat gymnast Daniel Leyva, Mexican American female boxer Marlén Esparza and Argentine NBA basketball player Manu Ginobili.

SPECIALTY CHANNELS

Specialty channels for basketball and soccer are available to cable, satellite and telco providers, and will total 770 hours of coverage. More information about these channels will be released soon.

3D

Panasonic Corporation of North America and the NBC Sports Group announced in January that they will partner to make the London 2012 Olympic Games available in 3D to all U.S. distributors who carry Olympic coverage on cable, satellite and telco — nearly 100 percent of the multichannel industry. The effort will produce 242 hours of coverage and mark the first time that the Olympic Games will be distributed in the U.S. in 3D. Panasonic is NBC’s exclusive Flat-Panel HDTV and Blu-ray Disc Player advertiser for the London Olympic Games.

Last year, Panasonic Corporation, a long time Official Worldwide Olympic Partner in the Audio and Visual Equipment category, announced it would partner with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to make the London 2012 Olympic Games the first ever 3D Olympic Games.

The 3D broadcasts, which will be produced by OBS and shown on next-day delay, will span multiple competitions throughout the London 2012 Olympic Games, including the Opening and Closing Ceremonies, gymnastics, diving and swimming. OBS will produce more than 200 hours of 3D coverage during the London 2012 Olympic Games by utilizing Panasonic’s state-of-art 3D production technologies including the AG-3DP1, a P2HD professional fully-integrated twin-lens Full HD 3D camera recorder. Cable, satellite, and telco providers who receive the Olympics package may distribute the 3D broadcast via the Comcast Media Center.

That is all.