From NBC Sports, we have the ratings for Sunday night’s Olympic presentation. After posting the two lowest-rated nights of the games on Friday and Saturday, NBC made a market correction on Sunday.
The Sunday ratings garnered a 12.1 number with a 19 share, down from Vancouver’s 13.2/21 in 2010, but up 4% from Turin’s 11.6/18 in 2006.
Sunday’s viewership averaged a very good 21.3 million, down from Vancouver’s 23.3 million for the comparable night in 2010 and easily outpacing Turin’s 19.2 million in 2006.
NBCSN’s live coverage on Sunday averaged 2.6 million viewers.
For the first time of these games, Kansas City topped all local markets for the night garnering a 20.0/31. Milwaukee, Buffalo, Minneapolis and Fort Myers, FL round out the top five local markets.
Here’s the NBC announcement.
NBC SUNDAY PRIMETIME VIEWERSHIP MORE THAN DOUBLES OTHER BROADCAST NETS & TOPS ’06 TORINO GAMES FOR 9TH TIME IN 10 NIGHTS
NBCSN’s Sochi Viewership To Date More than Doubles 2012 London Games
NBC Weekend Afternoon Viewership Highest Since ’02 Salt Lake City Games
Winter Olympics-Record 5.7 Million Hours of Video Consumed on NBC Olympics Digital Platforms; Top Olympics Moment Exceeds 2.6 Million ViewsSTAMFORD, Conn. – February 17, 2014 – Last night’s primetime Olympics on NBC (7-11 p.m. ET) averaged 21.3 million viewers and a 12.1 household rating/19 share – more than doubling the combined primetime viewership and household rating of ABC, CBS and FOX (9.9 million viewers and 6.0 household rating), according to live plus same day fast national data released today by The Nielsen Company. In addition, last night’s viewership was up 11% from the comparable Sunday of the last European Winter Olympic Games (19.2 million for Turin in 2006) – marking the ninth time in 10 nights that NBC’s Sochi viewership topped Turin.
Last night’s 12.1 household rating topped Turin (11.6 household rating/18 share) by 4%. The comparable Sunday for 2010 Vancouver Olympics averaged 23.3 million viewers and a 13.2 rating/21 share.
- Sunday’s live NBCSN coverage (6 a.m.-3 p.m. ET) averaged 2.6 million viewers more than tripling the comparable Sunday for the network’s coverage of the 2012 London Olympics. To date (from Sat., Feb. 8 through Sunday, Feb. 16), NBCSN is averaging 1.8 million viewers for its live coverage (6 a.m.-3 p.m. ET) – more than doubling the net’s London Games average for the same time frame (776,000 viewers).
- After two Saturdays and two Sundays of competition, NBC’s weekend daytime viewership is averaging 11.6 million viewers – the best average to this point for a Winter Olympics weekend daytime since the 2002 Salt Lake City Games. NBC’s Sochi weekend daytime viewership is up 23% from Turin (9.4 million viewers) and up 5% from Vancouver (11.1 million viewers) for the comparable days.
- To date, a Winter Olympics-record 5.7 million hours of video have been consumed on NBC Olympics’ digital platforms – 80% via live stream. The remaining video viewed is from NBC Olympics’ exclusive highlights. The most popular exclusive highlights on NBCOlympics.com are as follows: 1. Russian speed skater Olga Graf’s wardrobe near-malfunction– 2.6 million views; 2. Russian Police Choir performs Daft Punk’s “Get Lucky” in Opening Ceremony – 1.7 million; 3. Luger Shiva Keshavan falls off sled, completes run – 1.5 million. To view the most viewed exclusive videos on NBCOlympics.com, click here.
TOP 10 METERED MARKETS FOR SUNDAY’S NBC PRIMETIME COVERAGE:
Market HH rating/share 1. Kansas City 20.0/31 2. Milwaukee 19.6/30 3. Buffalo 19.1/29 4. Minneapolis 18.6/30 5. Ft. Myers 18.1/27 6. Denver 17.8/30 7. Pittsburgh 17.7/26 T8. Indianapolis 17.6/26 T8. Dayton 17.6/25 10. Salt Lake City 17.2/33
That does it.
