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USA-Canada Hockey Semifinal Now the Most-Streamed Event for NBC; Thursday Primetime Ratings Down from ’06 & ’10

Friday’s USA-Canada men’s hockey semifinal game has become NBC’s most-streamed event surpassing Super Bowl XLVI. Overall, 2.122 million unique users streamed the game as compared to the Super Bowl’s 2.105 users. And what makes the more recent numbers more impressive is that the Olympics require authentication of users’ cable and satellite accounts while the Super […]

NBC to Air Three Documentaries During its Weekend Olympic Coverage

As the Olympics wind down, NBC goes into storytelling mode with three fascinating documentaries either related to the host country of Russia or to the Olympics themselves. Two will air on Saturday and the final one, the most anticipated film, Tonya & Nancy will be shown before the Closing Ceremony on Sunday. The first, “Lokomotiv” […]

NBCUniversal’s Programming for Day 14 of the XXII Olympic Winter Games

Men’s hockey on NBCSN will take center stage on Friday morning, Day 14 of the 2014 Winter Olympics in Sochi. NBCSN’s live coverage includes the men’s curling bronze medal match between Communist China and Sweden at 3 a.m. ET and the women’s ski cross competition. The women’s 4×6 biathlon relay will be seen live after […]

NBC Wednesday Olympic Primetime Sees Rise from Vancouver and Turin

Thanks to ladies figure skating and alpine skiing, NBC saw a rise in the ratings for the second Wednesday night of the Sochi Olympic Games. For Wednesday’s primetime, NBC registered a 12.2 rating and a 20 share, up from Vancouver’s 11.9/19 in 2010 and Turin’s 10.0/15 in 2006. Viewership on Wednesday averaged 20.2 million people […]

NBCUniversal’s Programming for Day 13 of the XXII Olympic Winter Games

Ok, we’re reaching to the final days of the Sochi Olympic Games. On Thursday, there’s the ladies free skate in figure skating. It will be aired live in its entirety on NBCSN starting at 10 a.m. and be shown later in truncated form on NBC. Another highlight on Thursday is the women’s hockey gold medal […]

NBC’s Olympic Primetime Fall Below Vancouver and Turin for the 2nd Time

Last Saturday was the first time that NBC’s primetime ratings for the Sochi Games had fallen below both Vancouver’s and Turin’s levels. Now you can Tuesday night’s primetime to that. On Tuesday which had no figure skating, NBC registered an 11.2 rating with an 18 share. That’s below Vancouver’s rating in 2010 for the comparable […]

NBC’s Nancy & Tonya Documentary Airs Sunday Night

On the 20th anniversary of the 1994 Olympic Winter Games in Lillehammer, Norway, NBC takes a look back at one of the more infamous moments in sports history, the Tonya Harding/Nancy Kerrigan incident. Mary Carillo has interviews with both Harding and Kerrigan, unlike the ESPN 30 for 30 documentary which only had Harding. The documentary, […]

NBC Sports Group to Provide 52 Hours of Coverage of the Sochi Paralympics

As part of a new contract signed just last year, NBC Sports Group and the United States Olympic Committee are combining to provide coverage of the 2014 Sochi Paralympic Winter Games that will begin on March 7. Overall, 52 hours will be aired on NBC/NBCSN of which 27 will be live. TeamUSA.org will stream all […]

NBCUniversal’s Programming for Day 12 of the XXII Olympic Winter Games

For Wednesday, we begin to head into the home stretch of the 2014 Winter Olympics. The quarterfinals in men’s hockey will take place throughout Wednesday morning and into the early afternoon. Sweden vs. Slovenia and Finland vs. Russia will air on NBCSN at 3 a.m. ET and 7:30 a.m. ET, respectively. Then Canada vs. Latvia […]

NBC’s 2nd Monday Olympic Primetime Posts Big Numbers

NBC has good reason to crow about its Monday Olympic primetime ratings. For just the second time during the Sochi Games, it beat both Vancouver’s and Turin’s numbers. The rating for the second Monday of the XXII Olympic Winter Games registered a 13.8 and a 21 share. That’s 10% higher from Vancouver’s 12.5/20 and one […]

NBCUniversal’s Programming for Day 11 of the XXII Olympic Winter Games

NBCSN will air a hockey tripleheader of single elimination games beginning at 3 a.m. ET with Slovenia-Austria, then Russia vs. Norway at 7:30 a.m. and then Czech Republic vs. Slovenia at noon. MSNBC will carry Switzerland vs. Latvia also at noon ET. U.S. skiing medal hopeful Mikaela Shiffrin of Vermont makes her Olympic debut in […]

NBC’s Sunday Primetime Ratings Rebound After Two Consecutive Lows

From NBC Sports, we have the ratings for Sunday night’s Olympic presentation. After posting the two lowest-rated nights of the games on Friday and Saturday, NBC made a market correction on Sunday. The Sunday ratings garnered a 12.1 number with a 19 share, down from Vancouver’s 13.2/21 in 2010, but up 4% from Turin’s 11.6/18 […]

Bob Costas is Happy to be Back on Olympics Primetime

As you know by now, Bob Costas made his return to NBC Olympics primetime after spending six days recovering from an eye infection that impaired his vision and made him sensitive to light. While he’s not totally recovered, he’s well enough to make it back for the second week of the Sochi Olympics. On Monday, […]

NBCUniversal’s Programming for Day 9 of The XXII Olympic Winter Games

On Sunday, there are a lot of things going on at the 2014 Winter Olympics in Sochi. The US men’s hockey team doesn’t have much time to celebrate its win over Russia as it has to play against Slovenia. NBCSN has the game at 7:30 a.m. ET with pregame starting at 7:15. Lindsey Jacobellis is […]

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