CBS won the NFL ratings sweepstakes in Week 3. Once again, the late afternoon window scored over all of the broadcast windows. The Super Bowl XLVIII rematch of Denver at Seattle (with some markets receiving Kansas City at Miami) garnered a very good 16.9 overnight rating with a huge 32 share in the 4:25 p.m. window. It was up 16% from last year’s Week 3 late afternoon window for CBS which had three games split regionally.
When the game went into overtime, the overrun into primetime received a 21.0/36 which was quite impressive.
Here’s the announcement from CBS.
“THE NFL ON CBS” SCORES HIGHEST-RATED NFL GAME OF WEEKEND
National Window Highlighted by Denver-Seattle Earns Overnight Rating/Share of 16.9/32
CBS Sports’ Week 3 national doubleheader coverage of THE NFL ON CBS on Sunday, Sept. 21, highlighted by Super Bowl XLVIII rematch Denver-Seattle in overtime, was the highest-rated NFL game of the weekend on any network earning an average household rating/share of 16.9/32, up 16% from last year’s 14.6/28 (Indianapolis-San Francisco, Buffao-N.Y. Jets, Jacksonville-Seattle) in the metered markets.
Yesterday’s national game window HH rating/share peaked at 21.0/36 from 7:30-8:00 PM, ET during overtime.
THE NFL ON CBS Week 3 early regional coverage, which included games Houston-N.Y. Giants, Oakland-New England, Baltimore-Cleveland, Indianapolis-Jacksonville, Tennessee-Cincinnati and San Diego-Buffalo earned an average HH rating/share of 11.1/24, up 44% from last year’s 7.7/16 (Houston-Baltimore, Cleveland-Minnesota, San Diego-Tennessee) in the metered markets.
The Sunday Night Football game on NBC between Pittsburgh at Carolina received a 12.3 overnight rating, down 9% from last year’s Week 3 game of Chicago-Pittsburgh.
