The World Cup viewership records keep falling for Univision. On Sunday, Univision/Univision Deportes saw a combined viewership of 6.5 million for USA-Portugal, the most ever for a U.S. Men’s National Team game on the networks.
On Monday, Univision saw another record for a World Cup Group Stage game when Mexico-Croatia averaged 7.1 million viewers. With the game played in the 4 p.m. ET window, viewers flocked to Univision.
In addition, the game reached 12.6 million total viewers who saw all or part of the game. And Univision says its viewership almost tripled ESPN’s in total viewers and in the 18-49 demographic.
Univision was also the top-rated broadcast network in markets which have large Hispanic populations.
Here’s Univision’s announcement.
MEXICO VS. CROATIA MATCH OF FIFA WORLD CUP BRAZIL 2014™ DELIVERS MOST-VIEWED GROUP STAGE MATCH IN UNIVISION DEPORTES HISTORY
Univision Digital’s Live Stream Coverage of the 2014 World Cup has reached 6.4 Million Unique Viewers through 36 matches, +11% Lift to Univision TV Audience
Univision Digital’s 2014 World Cup Live Stream Has More Than Doubled from 2010 Tournament________________________________________
Univision Deportes presentation of the Mexico vs. Croatia match delivered the most-viewed group stage match in Univision Deportes history, averaging 7.1 million Total Viewers and 3.9 million Adults 18-49. The match aired on the Univision Network, and was simulcast on Univision Deportes Network (UDN), from 4:00 p.m. – 6:00 p.m. on June 23, 2014.
- The match reached 12.6 million Total Viewers who tuned into all or part of the broadcast.
- Univision Deportes coverage of the Mexico match ranked as the most-viewed match of the day, across all networks, almost tripling ESPN’s coverage of the match among both Total Viewers and Adults 18-49.
- Univision Deportes aired the top two most-viewed matches on Monday, Mexico vs. Croatia and Netherlands vs. Chile. The Netherlands vs. Chile match delivered 2.6 million Total Viewers and 1.4 million Adults 18-49 at 12p, besting ESPN’s coverage of the same match by +40% and +46%, respectively.
- Univision Deportes coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage by +46% among Total Viewers and +33% among Adults 18-49 through 36 matches.
Source: The Nielsen Company, NPM, Fast Nationals, L+SD data, Fast cume with 1 minute qualifier
DIGITAL HIGHLIGHTS:
- Univision Digital’s live stream coverage of the 2014 World Cup has reached 6.4 million unique viewers through 36 matches, +11% lift to Univision TV audience.
- Univision Digital is averaging 1.2 million live streams per match, +197% from the 2010 World Cup.
- Univision Digital’s 2014 World Cup live stream reach has already more than doubled its entire 2010 World Cup Digital live stream reach.
- The first twelve days of the 2014 World Cup (June 12 to 23, 2014) are the top twelve most visited days in Univision Digital history. Monday, June 23, tops the list as Univision Digital’s highest trafficked day ever with 10.3 million visits, +9% more visits than June 17, Univision Digital’s second highest trafficked day.
- In 2014, 87% of World Cup traffic on Univision Digital is via a mobile device, compared to 37% for the 2010 World Cup.
- The Univision Deportes App has recorded over 2 million downloads since the beginning of the 2014 World Cup, twice the number of downloads recorded for the app in 2013.
- The June 23 Croatia vs. Mexico match on Univision Digital recorded 1.3 million unique viewers stream over 62 million minutes and delivered 430K viewers during an average minute. The Croatia vs. Mexico match ranks second to the June 17 Brazil vs. Mexico match, which is Univision Digital’s most watched live stream to date with 1.6 million unique viewers, 72 million minutes streamed, and 541K viewers during an average minute.
- On June 23, the Univision Deportes app earned the No. 1 position in the free sports app category in the Google Play Store for an eighth consecutive day. The app continues to rank among the top five free sports apps since the 2014 World Cup launch, in both the Google Play Store and the Apple App Store.
- Univision Digital recorded 1.6 million viewers for the June 17 Brazil vs. Mexico match, beating WatchESPN’s 1.3 million viewers for the same match as well as WatchESPN’s top two live streams of all time (1.4 million for Ghana vs. USA & 1.4 million for USA vs. Portugal).
Sources: Adobe Analytics, Distimo, Neulion and @ESPNResearch Twitter Account.
LOCAL HIGHLIGHTS:
Netherlands vs. Chile
During the match between Netherlands and Chile (12:00 p.m.-2:00 p.m. ET), Univision was the highest rated broadcast station among:
- Total Viewers in Los Angeles, Miami, Houston, Dallas, San Francisco and Phoenix
- Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
- Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento
Univision stations out delivered the same match on ESPN among:
- Total Viewers in Los Angeles, Miami, Houston, Dallas, Chicago and Phoenix
- Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco and Phoenix
- Adults 18-34 in Los Angeles, Miami, Houston, Dallas and Phoenix
In fact, Univision stations also had more than three times the audience of ESPN among:
- Total Viewers in Houston and Dallas; among Adults 18-49 in Los Angeles, Houston and Dallas; among Adults 18-34 in Los Angeles and Houston.
Croatia vs. Mexico
During the match between Croatia and Mexico (4:00 p.m.-6:00 p.m. ET), Univision was the highest rated broadcast station among:
- Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
Univision stations out delivered the same match on ESPN among:
- Total Viewers, Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento
In fact, Univision stations had more than three times the audience of ESPN among:
- •Total Viewers and Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago and Phoenix
- •Adults A18-34 in Los Angeles, Miami, Dallas, Chicago and Phoenix
The Croatia vs. Mexico match was the highest rated 2014 World Cup match thus far on Univision stations:
- Among Total Viewers in Houston, Dallas, Chicago and Sacramento
- Among Adults 18-49 in Houston, Dallas and Chicago
- Among Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix
Source: Source: The Nielsen Company, NSI, (06/23/14), Netherlands vs. Chile game time 12:00 p.m. – 2:00 p.m. ET, Croatia vs. Mexico game time 4:00p.m. – 6:00 p.m. ET (match time). Live game across time zones. Highest rated match of 2014 World Cup based on program average. Live +SD.
SOCIAL HIGHLIGHTS:
- On 10 of the 12 days so far in the 2014 World Cup, Univision has ranked as the No. 1 network across all English and Spanish language broadcast networks in terms of Twitter unique authors, Tweets, and Tweets per unique, beating ABC, NBC, FOX and CBS.
- For the first week of World Cup ending June 15th, which included the first 11 matches of the 2014 World Cup, Univision was the No. 2 network across all English and Spanish language broadcast networks in terms of unique authors, Tweets, and Tweets per unique, beating NBC, FOX and CBS.
- During the second week of the World Cup (June 16 to June 22nd), Univision was the No. 1 network across all English and Spanish language broadcast networks in terms of unique authors, Tweets, and Tweets per unique, beating ABC, NBC, FOX and CBS.
- Additionally, Univision’s airings of three of the matches the week of June 16th (U.S.A vs. Portugal, Ghana vs. U.S.A, and Brazil vs. Mexico) were the No. 1, No. 2 and No. 3 programs respectively across all English and Spanish language broadcast networks in terms of Twitter unique authors and Tweets.
- In terms of Facebook, since the start of the World Cup, Univision Deportes had 168% more Facebook engagement on a per post basis as compared to ESPN’s Facebook page, when normalizing for the fact that ESPN’s Facebook reach is 10 times larger than that of Univision and Univision Deportes.
Sources: Nielsen 6/12/14-6/23/14 and Facebook Analytics
And there you have it.
