Once again, Univision and Univision Deportes teamed up to deliver a bigger audience than ESPN’s Family of Networks for the 2014 FIFA World Cup.
For Mexico-Cameroon on Friday, Univision saw an average audience of 5 million viewers for the game that aired midday on the East Coast and 9 a.m. out West. ESPN2 had an average audience of 2.1 million viewers giving the total average viewership of 7.1 million for the game.
Univision is adding its coverage is drawing a 25% higher audience through four games compared to the 2010 World Cup in South Africa.
In addition to outdrawing ESPN’s networks in total viewers, Univision is also doing well in key demographics in 18-34 and 18-49. A lot has to do with Univision is over-the-air in major markets such as Chicago, Houston, Los Angeles, Miami, New York, San Francisco and Sacramento as compared to ESPN being all-cable.
But for Univision, it has to be very encouraging to see these numbers. We have the official announcement from Univision.
MEXICO VS. CAMEROON MATCH OF FIFA WORLD CUP BRAZIL 2014™ DELIVERS 5 MILLION TOTAL VIEWERS FOR UNIVISION DEPORTES
Univision Deportes 2014 World Cup Audience is +25% larger than 2010 World Cup through 4 Matches
Through the first 4 matches of the World Cup, Univision Deportes is outdelivering ESPN’s coverage by +34% among Total Viewers and +21% among Adults 18-49
Through the first four matches of the FIFA World Cup Brazil 2014™, Univision’s coverage is pacing ahead of its 2010 World Cup coverage through four matches by +25% among Total Viewers and +10% among Adults 18-49. Through these first four matches, Univision Deportes is outdelivering ESPN’s coverage by +34% among Total Viewers and +21% among Adults 18-49.
Univision Deportes presentation of the Mexico vs. Cameroon match delivered an average of 5.0 million Total Viewers and 2.6 million Adults 18-49. The match aired on the Univision Network, and was simulcast on Univision Deportes Network (UDN), from 12:00 p.m. – 2:00 p.m. on June 13, 2014.
- Univision Deportes coverage of the 2014 World Cup is pacing ahead of its 2010 World Cup coverage through 4 matches by +25% among Total Viewers and +10% among Adults 18-49.
- The match reached 9.2 million Total Viewers who tuned into all or part of the broadcast.
- Univision Deportes’ coverage of the match outdelivered ESPN2’s coverage of the same match by more than double the number of Total Viewers and Adults 18-49. ESPN2 averaged 2.1 million Total Viewers and 1.2 million Adults 18-49.
- Univision Deportes outdelivered the ESPN network’s coverage of all three World Cup matches among total viewers by +136% for the Mexico-Cameroon match, by +6% for the Spain-Netherlands match, and by +14% for the Chile-Australia match.
- Through the first 4 matches of the World Cup, Univision Deportes is outdelivering ESPN’s coverage by +34% among Total Viewers and +21% among Adults 18-49.
Source: The Nielsen Company, NPM, Fast Nationals, L+SD data, Fast cume with 1 minute qualifier
LOCAL HIGHLIGHTS:
Mexico vs. Cameroon
During the match between Mexico and Cameroon (12:00 p.m.-2:00 p.m. ET), Univision was the highest rated broadcast station:
- Among Total Viewers in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco and Phoenix.
- Among Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.
Univision stations out-delivered the same match on ESPN 2 among:
- Total Viewers and Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.
- Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.
In fact, Univision had more than twice the audience of ESPN 2 among Total Viewers in Miami and among Adults 18-49 in New York and Chicago and at least three times ESPN 2’s audience among:
- Total Viewers in Los Angeles, Houston, Dallas and Phoenix.
- Adults 18-49 in Los Angeles, Houston, Dallas, and Phoenix.
- Adults 18-34 in Los Angeles, Houston and Dallas.
During the match, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:
- Total Viewers in Los Angeles and Houston.
- Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.
Spain vs. Netherlands
During the match between Spain and Netherlands (3:00 p.m.-5:00 p.m. ET), Univision was the highest rated broadcast station:
- Among Total Viewers in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco and Phoenix.
- Among Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.
Univision stations out-delivered the same match on ESPN among:
- Total Viewers in Los Angeles, New York, Miami, Houston, Dallas, Chicago and Phoenix.
- Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas and Phoenix.
- Adults 18-34 in Los Angeles, Miami, Houston, Dallas and Phoenix.
In fact, Univision had more than twice the audience of ESPN among:
- Total Viewers and Adults 18-49 in Miami, Dallas and Phoenix.
- Adults 18-34 in Houston, Dallas and Phoenix.
During the match, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:
- Total Viewers in Los Angeles, Miami, Houston and Dallas.
- Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento.
Chile vs. Australia
During the match between Chile and Australia (6:00 p.m. – 8:00 p.m. ET), Univision was the highest rated broadcast station:
- Among Total Viewers in Los Angeles, Miami, Dallas, Phoenix and Sacramento.
- Among Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.
Univision stations out-delivered the same match on ESPN 2 among:
- Total Viewers and Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento.
- Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento.
In fact, Univision had more than twice the audience of ESPN 2 among:
- Total Viewers and Adults 18-49 in Los Angeles, Miami, Houston and Phoenix.
- Adults 18-34 in Miami, Houston and Phoenix.
During the match, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined among:
- Total Viewers in Los Angeles, Miami and Phoenix.
- Adults 18-49 in Los Angeles, Miami, San Francisco, Phoenix and Sacramento.
- Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento.
Source: The Nielsen Company, NSI, (06/13/14), Mexico vs. Cameroon game time 12:00 p.m. – 2:00 p.m. ET, Spain vs. Netherlands game time 3:00p.m. – 5:00 p.m. ET, Chile vs. Australia 6:00 p.m. – 8:00 p.m. ET (match time). Live game across time zones. Live +SD.
DIGITAL HIGHLIGHTS:
- On Friday, June 13th, Univision Digital had its most trafficked day ever with 7.9 million visits, a 35% lift from the first day of the World Cup 2014.
- Univision Digital also had its all-time highest day for video on June 13th, with over 7.3 million video views, inclusive of the live streams.
- The three World Cup live streams on June 13th, Mexico vs. Cameroon, Spain vs. Netherlands, and Chile vs. Australia, made up nearly two thirds of daily video views across Univision Digital, with the Mexico vs. Cameroon match receiving 2.8 million of those views. To date, the Mexico vs. Cameroon live stream is Univision’s most watched live stream ever.
- Univision Digital’s Mexico vs. Cameroon live stream added 11% incremental reach to linear.
- The Spain vs. Netherlands live stream on Univision Digital received 1.2 million views, ranking as the third most watched live stream in Univision’s history.
- Univision Digital’s live stream of the Chile vs. Australia match contributed close to 600K views, generating as much consumption as Univision Digital’s live stream of the Mexico vs. New Zealand World Cup qualifier on November 13, 2013.
Source: Adobe Analytics
That is all.
