The pre-season had been an active period for most of the Spanish clubs, as some of them made serious adjustments in order to improve their part season performance. It is the case with Real Betis, the Seville club which managed to reach the UEFA Europe League Round of 32, but who ended up finishing the domestic league on the 10th place.
A new coach and a new sponsor
Although he managed to secure unexpected wins against Barcelona and Real Madrid, ending the league on a bad position had been fatal to Quique Setien, who had been sacked right after the 0-2 at the Bernabeu. Joan Rubi had been brought from Espanyol in his place, a coach with very impressive results at the teams which he led.
Since the past few years had been marked by financial instability for Real Betis, we saw on August 16th the club bringing in easyMarkets as the new front-shirt sponsor. The three-year contract is estimated at €2 million per year and marks the beginning of a partnership between two companies identified by green and white.
easyMarkets is an online brokerage company, highly-specialized in offering trading services for FOREX, commodities, shares, indices, and other instruments. With almost 20 years of experience, it is one of the companies that had shaped the entire trading industry and now gets involved in the football world, stepping after FxPro and Plus500, other two important brokers who currently work with football clubs.
Both football and trading are characterized by hard work, discipline, intuition, intelligence, and the ability to make decisions under pressure, which is why the partnership between Betis and easyMarkets will bring people from different areas together.
A season of challenges
Betis had to face several important losses during the summer, as its top-goalscorer joined Tottenham and Junior Firpo had become the Barcelona player, as the club is beginning to find a replacement for Jordi Alba. Nabil Fekir from Lyon and Alfonso Pedraza from Villarreal had been brought to fill the gaps in what will be a much more difficult season.
With so many big investments during the pre-season, the team’s management does not want to end on a decent 10th place like in the past season. Joan Rubi will need to integrate all the new players fast and assemble a team that can compete against all the other big clubs. We assume Real Betis is up for a very impressive season, although the first two rounds against Valladolid and Barcelona ended with a losses.