The National Football League is telling us that people are watching its games at the midpoint of the 2012 regular season. This is like telling us that a fat man likes to eat.
Overall, over 172 million people have watched football over the first nine weeks of the season. And the league says NFL games are among the 14 most watched programs on television in the 2012-13 season. Plus, the NFL says a game averages 16 million viewers, more than double the viewership for a network primetime program.
Let’s take a look at what the NFL is saying about the viewership for the 2012 season.
HALFTIME REPORT: MORE THAN 172 MILLION TUNE IN TO NFL GAMES IN SEASON OF FANTASTIC FINISHES
NFL Games Rank as TV’s 14 Most-Watched Shows this Season
Viewership Doubles Broadcast Primetime
NBC’s SNF #1 Show in Primetime; ESPN’s MNF #1 Show on Cable
NFL Game Tops Viewership in Each of Season’s 9 WeeksAt the halfway point of the 2012 NFL season, more than 172 million fans have tuned in to NFL games for good reason…they have been captivated by the fantastic finishes. Nearly one quarter of NFL games (31 of 132) have had the winning score in the final two minutes of the fourth quarter or in overtime – the highest rate ever through Week 9 since at least 1970.
NFL games account for the 14 most-watched programs on television since the NFL season kicked off on Sept. 5 (chart below). Through Week 9, NBC’s Sunday Night Football is the most-watched show in primetime and ESPN’s Monday Night Football is the most-watched program on cable.
In addition, the average NFL game telecast (including broadcast and cable) has drawn 16.0 million viewers – more than double the average primetime viewership (7.7 million) for the big four broadcast networks in the new television season, according to information provided by The Nielsen Company.
Since the beginning of the 2012 NFL season, NFL games have topped the local ratings in NFL markets a record 91 percent of the time – up from 86 percent through nine weeks last season.
Following are some fast facts at midseason:
- An NFL game telecast has been television’s most-watched program in each of the season’s first nine weeks (up from seven of the first nine weeks in 2011).
- NFL games account for the 20 most-watched programs on television (since Sept. 5) among adults aged 18-49 – with each of the broadcast networks televising NFL games represented on that list.
- NBC’s Sunday Night Football is averaging 21.2 million viewers through Week 9 and ranks as the No. 1 show in primetime this television season. NBC’s SNF opener (Steelers-Broncos) posted the highest rating ever for a Sunday night game (16.5).
- ESPN Monday Night Football games rank as the five most-watched shows on cable this fall. MNF is the most watched show on cable this fall averaging 13.1 million viewers.
- Sunday late afternoon NFL games continue to draw more viewers than anything on TV. FOX is averaging 24.6 million viewers for its Sunday national telecasts and CBS is averaging 23.1 million viewers. The FOX and CBS national telecasts and NBC Sunday Night Football are the only programs on TV averaging more than 20 million viewers.
- NFL Network — with an expanded 13-game primetime schedule — is on record pace averaging more than 7.6 million viewers (including over-the-air telecasts) in its first year with Thursday Night Football games in the first half of the season. Last season, Thursday Night Football posted a record average 7.3 million viewers (including OTAs).
- NFL Network viewership is up 90 percent in primetime through Week 9.
- Visits to NFL Digital media properties are up 34 percent over last year at this time, with a 78 percent jump for NFL mobile platforms, including NFL Mobile and other apps.
For the season, NFL games rank as the 14 most-watched TV shows since Labor Day. Following are the most-watched programs this fall:
Program Viewers 1. NBC Sunday Night Football (Steelers-Broncos), 9/9 27.6 million 2. FOX Sunday National (mostly Giants-Cowboys), 10/28 26.9 million 3. FOX Sunday National (mostly 49ers-Packers), 9/9 26.4 million 4. CBS Sunday National (mostly Broncos-Patriots), 10/7 24.5 million 5. CBS Sunday National (mostly Steelers-Giants), 11/4 24.2 million 6. CBS Sunday National (mostly Texans-Broncos), 9/23 24.0 million 7. NBC Wednesday Night Kickoff Game (Cowboys-Giants), 9/5 23.9 million 8. CBS Sunday National (mostly Jets-Patriots), 10/21 23.0 million 9. FOX Sunday National (mostly Giants-49ers), 10/14 22.8 million 10. NBC Sunday Night Football (Giants-Eagles), 9/30 22.8 million 11. FOX Sunday National (mostly Saints-Packers), 9/30 22.3 million 12. NBC Sunday Night Football (Cowboys-Falcons), 11/4 21.8 million 13. NBC Sunday Night Football (Lions-49ers), 9/16 21.3 million 14. NBC Sunday Night Football (Patriots-Ravens), 9/23 21.3 million 15. CBS NCIS (Season Premiere), 9/25 20.5 million Source: NFL & The Nielsen Company
Last week (Oct. 29-Nov. 4), NFL football was the top-rated program in 27 of 29 NFL markets (New York was not rated due to Hurricane Sandy) as follows:
Week of 10/29-11/4
HH
HH
RTG
Market Game Date
RTG
SHR
Rank
Pittsburgh Steelers at Giants 11/4/12
50.1
73
1
Milwaukee Cardinals at Packers 11/4/12
43.3
71
1
Indianapolis Dolphins at Colts 11/4/12
36.6
60
1
Denver Broncos at Bengals 11/4/12
33.0
67
1
Buffalo Bills at Texans 11/4/12
32.6
56
1
Minneapolis Vikings at Seahawks 11/4/12
32.0
58
1
Atlanta Cowboys at Falcons 11/4/12
31.1
45
1
Dallas Cowboys at Falcons 11/4/12
30.9
48
1
Cleveland Ravens at Browns 11/4/12
30.3
53
1
Baltimore Ravens at Browns 11/4/12
30.2
52
1
Cincinnati Broncos at Bengals 11/4/12
29.1
52
1
San Diego Chiefs at Chargers 11/1/12
28.4
46
1
Chicago Bears at Titans 11/4/12
28.0
56
1
Seattle Vikings at Seahawks 11/4/12
27.8
56
1
Detroit Lions at Jaguars 11/4/12
24.7
46
1
Kansas City Chiefs at Chargers 11/1/12
23.8
37
1
Houston Bills at Texans 11/4/12
23.4
50
1
Charlotte Panthers at Redskins 11/4/12
23.2
41
1
Washington, DC Panthers at Redskins 11/4/12
21.8
44
1
Phoenix 49ers at Cardinals 10/29/12
20.3
32
1
Philadelphia Steelers at Giants 11/4/12
19.9
32
1
Miami Dolphins at Colts 11/4/12
19.6
42
1
San Fran-Oakland 49ers at Cardinals 10/29/12
18.0
34
1
Jacksonville Lions at Jaguars 11/4/12
17.2
30
1
New England Steelers at Giants 11/4/12
16.0
27
1
Tampa Buccaneers at Raiders 11/4/12
15.3
26
1
St. Louis Steelers at Giants 11/4/12
14.2
25
1
Source: NFL & The Nielsen Company
That is all.
