The Boston Bruins season opener occurred four months late, but it did not damper the audience for the game. The New England Sports Network, a.k.a. NESN, received a spectacular 9.4 household rating in Boston for the game and a 17.4 share for the Bruins game against the New York Rangers.
The previous high was an 8.9 rating for a 2012 regular season game against Vancouver.
Let’s take a look at what NESN is saying about the ratings.
NESN’s coverage of Saturday’s Bruins season opening win over the New York Rangers set a new regular season game ratings record with a 9.4 average household rating in the Boston DMA (17.4 share). NESN’s previous best regular season game rating was an 8.9 HH rating on January 7, 2012 against Vancouver in the teams’ first meeting since the Bruins beat the Canucks to win the Stanley Cup.
NESN’s demo ratings for the Saturday Bruins opener attracted a broad audience, garnering a 12.8 rating for men 25-54, 10.3 for adults 25-54 and a 7.9 for women 25-54.
NESN’s pre and post-game coverage of the season opener also earned impressive ratings. Bruins Face-Off LIVE, which was expanded to a 1-hour show for opening night, earned a 2.5 HH rating (5.3 share), the third highest rated regular season Bruins pre-game show in NESN history. Bruins Overtime LIVE, garnered a 5.1 HH rating (9.3 share), the second highest rating for a Bruins regular season post-game show in NESN history.
That is all.
