The Boston Bruins have set another regular season ratings record on the New England Sports Network, a.k.a. NESN. For the 2013 regular season, the Bruins registered an average 6.3 household rating in Boston. That’s up 35% from the 2011-12 record of an average 4.7 rating. With the Bruins numbers, NESN ranks third among all National Hockey League local markets.
This marks the fourth consecutive year for ratings growth for the Bruins on NESN.
NESN SETS BRUINS RATINGS RECORD FOR THIRD CONSECUTIVE SEASON
6.3 Average Household Rating Up 35% Over Record-Setting 2011-12 Season
April 29, 2013 – NESN, New England’s most watched sports network, set a Bruins regular season ratings record during the 2013 season by garnering a 6.3 average household rating in the Boston DMA according to Nielsen. The 6.3 season rating is a 35% increase over the 2011/12 season, when NESN set the network’s previous record with a 4.7 HH rating. For the second year in a row, NESN’s Bruins ratings ranked third nationally among regional sports networks. Below is a chart that illustrates NESN’s year-over-year Bruins ratings growth over the past 4 seasons.
Season
HH Rating
% increase
2009-10
2.2
—
2010-11
3.1
41%
2011-12
4.7
52%
2012-13
6.3
35%
“Record Bruins ratings on NESN continue to serve as a testimonial as to the revival of hockey here in New England,” said Sean McGrail, NESN President and CEO. “The Bruins popularity continues to grow as they get ready to take on the Toronto Maple Leafs in the first round of the 2013 Stanley Cup Playoffs.”
NESN’s Bruins ratings in 2013 set many other NESN records including:
- Best ever regular season game rating, a 9.4 HH rating on January 19 when the Bruins beat the New York Rangers 3-1 in the season opener
- 18 of the network’s top 25 regular season Bruins game ratings of all-time were achieved during the 2013 season
- NESN also set records in every major demographic category
- Adults 25-54 (5.7, up 65%)
- Men 25-54 (7.6, up 76%)
- Women 25-54 (3.8, up 47%)
That is all.
