The ratings for NBC for the Olympics continue to be steady. NBC won the primetime ratings once again on Friday and the only night it didn’t win was on Tuesday, but since then, it’s been no contest. Here’s the release from NBC.
MORE THAN HALF OF ALL AMERICANS, 157 MILLION, WATCH FIRST EIGHT DAYS OF VANCOUVER GAMES26.2 Million Average Audience For First Eight Nights; Nearly 6 Million More and 27% Higher Than 2006 Winter Games
70 Million Watched Networks of NBC Universal on Friday; 10 Million More Than Middle Friday From The 2006 Winter Games
Mobile Usage Through 8 Days Already Surpasses Entire Beijing Games
VANCOUVER - February 20, 2010 - More than half of all Americans (157 million) have watched the Vancouver Olympics on the networks of NBC Universal through the first eight days of the Games; five million more than watched the first eight days of the 2006 Winter Games (152 million) according to data available today from The Nielsen Company.
NBCU’s Friday broadcasts were seen by 70 million total viewers, 10 million more and 17 percent higher than the middle Friday from the 2006 Games (60 million).
EIGHT-DAY AVERAGE BEST SINCE LILLEHAMMER GAMES: The 26.2 million average viewers for the first eight nights of the Vancouver Games is the most for a non-U.S. Winter Olympics since the Lillehammer Games (38.3 million). The 26.2 million is nearly 6 million more and 27 percent higher than the average viewership of the first eight nights from Turin in 2006 (20.7 million).
OLYMPICS DOMINATES PRIMETIME AGAIN: After dominating performances throughout the Games in primetime, dealing American Idol its first defeat in six years on Wednesday and nearly tripling the audience of Grey’s Anatomy on Thursday, the Olympics drew 23.3 million viewers last night, which was nearly double the combined delivery of the other three major networks (CBS, Fox, ABC combined: 12.5 million).
The national household rating of 13.4/23 for Friday night is an increase of 20 percent over the first Friday night in Turin in 2006 (11.2/19). The 14.7/24 average household rating to-date is more than two full ratings points and 20 percent higher than 2006 (12.3/20).
NBC OLYMPICS MOBILE SURGES: NBC’s Olympics Mobile platforms (WAP site and iTunes App combined), through just eight days have amassed more than 43 million page views already surpassing the total number of page views for the entire 17-day Beijing Games (34.7 million). NOTE: There is not comparison to the 2006 Winter Olympics because there was no mobile platform.
NBCOLYMPICS.COM HAS MORE USERS THAN ENTIRE 2006 WINTER GAMES: In just eight days, NBCOlympics.com has delivered 25.4 million total unique users, according to Omniture, nearly 12 million more unique users and 91 percent higher than the entire 17 days of the 2006 Winter Games (13.3 million).
- NBCOlympics.com has delivered 21.8 million video streams to date – nearly 15 million more and 473% higher than Turin’s first eight days (3.8 million).
OLYMPICS DOMINATE YAHOO BUZZ INDEX:
Top Five Search Terms on Yahoo for Friday, February 19:1. Winter Olympics
2. Lindsey Vonn
3. American Idol
4. Shaun White
5. IRS
METERED MARKET RATINGS BY TIME ZONE (Seven-Day Average):
Mountain Time Zone 20.0/33
Central Time Zone 16.5/26
Pacific Time Zone 16.4/30
Eastern Time Zone 15.8/25
TOP 25 METERED MARKETS (Eight-Day Average):
1. Denver, 23.2/38
2. Milwaukee, 22.8/36
3. Salt Lake City, 22.7/38
4. Seattle, 21.3/39
5. Minneapolis, 21.2/36
6. St. Louis, 20.0/31
7. Columbus, 19.7/31
8. San Diego, 19.4/33
9. West Palm Beach, 19.3/28
10. Portland, 18.9/35
11. Nashville, 18.4/27
12. Cleveland, 18.3/29
13. Boston, 18.0/32
14. Kansas City, 17.9/27
15. Phoenix, 17.6/29
T16. Austin, 17.5/28
T16. Providence, 17.5/29
18. Washington D.C., 17.4/28
19. Ft. Myers, 17.3/28
T20. Sacramento, 17.1/31
T20. Oklahoma City, 17.1/26
T20. Tulsa, 17.1/26
23. Cincinnati, 17.0/26
T24. Indianapolis, 16.9/27
T24. Richmond, 16.9/26
TOP 25 METERED MARKETS FOR THURSDAY, FEB. 19:
1. Denver, 22.4/38
2. Salt Lake City, 21.7/38
3. Milwaukee, 19.5/31
4. Minneapolis, 19.4/35
5. West Palm Beach, 19.3/29
6. Columbus, 18.9/30
7. St. Louis, 18.7/32
8. San Diego, 18.3/31
9. Portland, 18.1/33
10. Seattle, 17.9/35
11. Ft. Myers, 17.8/30
T12. Kansas City, 17.5/27
T12. Tulsa, 17.5/25
14. Oklahoma City, 17.2/27
15. Nashville, 17.1/26
16. Hartford, 16.8/27
17. Phoenix, 16.5/26
T18. Cleveland, 16.3/26
T18. Cincinnati, 16.3/27
20. Boston, 16.2/29
21. Austin, 16.1/26
22. Providence, 15.9/26
23. Detroit, 15.6/26
24. Greenville-Spartanburg, 15.5/24
25. Norfolk, 15.4/23
Again, the top market is Denver and the top rated region is the Mountain time zone. Wash, rinse, repeat.
