NBC continues to crow about Sunday Night Football’s ratings. While the Houston Texans-Chicago Bears ratings were down slightly from the Week 10 game last year, the average audience was the same.
Sunday night’s rating finished at a 12.4 with a 19 share, down 4% from 2011’s Patriots-Jets game played in Week 10. The average audience brought in 20.9 million viewers equal to Pats-Jets.
Overall, NBC notes that the average 12.8 rating and 21.2 million viewers through 11 games in 2012 is on pace with last year’s average of 12.8 rating and 21.3 million viewers.
In addition, Sunday Night Football continues to top all primetime programs as the number one show for ratings, viewers, and in key adult and male demographics. In essence, the NFL is king.
Here’s the press release.
“SUNDAY NIGHT FOOTBALL” IS PRIMETIME TELEVISION’S NO. 1 SHOW
For Second Straight Season, SNF is No.1 among Viewers, Household Rating and All Key Adult and Male Demographics
SNF is No. 1 Show of the Week and Powers NBC to Another Sunday Night Victory
Texans-Bears Draws 20.9 Million Viewers, Equal to Game 10 in 2011 (Patriots-Jets)
12.8 Household Rating and 21.2 Million Viewers Through 10 Weeks is on Pace with 2011 (12.9, 21.3 million) and 2010 (12.8, 21.3 million)
The 2010, 2011, 2012 Seasons are First 3 Primetime NFL Seasons to Top 21 Million Viewers Through 10 Weeks Since 1994-1996NEW YORK – November 13, 2012 – Sunday Night Football is the No. 1 show of the primetime television season among viewers, households and all key adult and male demographics. Additionally, SNF ranks No. 4 among all primetime programs for women 18-34 and No. 6 among women 18-49. This marks the second consecutive season that Sunday Night Football is the No. 1 show of the primetime television season. Last season marked the first time a sports series was the No.1 show of the primetime television season.
Source: Nielsen Media Research Live + Same Day 9/24-11/11/12
NOTE: The primetime television season began on Monday, Sept. 24 and does not include NBC’s Wednesday night opening game or the first three Sunday Night Football games of the season. Those four games averaged 23.5 million viewers.
NBC’s 10-week (11 games) household rating of 12.8/20 and 21.2 million viewers is on pace with 2011 (12.9/20, 21.3 million) and 2010 (12.8/21, 21.3 million), and are the first three primetime NFL seasons to average more than 21 million through the first 10 weeks of the season since 1994-1996 on ABC.
SUNDAY NIGHT FOOTBALL THROUGH 10 WEEKS:
YEAR
Viewers 2+ HH Rating/Share
2012
21.2 million, 12.8/20
2011
21.3 million, 12.9/20
2010
21.3 million, 12.8/21
2009
19.8 million, 12.0/19
2008
16.2 million, 10.0/16
2007
16.3 million, 10.2/17
2006
18.0 million, 11.5/18
TEXANS-BEARS:
Sunday’s game on NBC, in which the Texans beat the Bears 13-6, drew 20.9 million viewers, equal to last year’s Week 10 SNF game (20.9 million for Patriots-Jets). The household rating of 12.4/19 for Sunday’s game is off just four percent from last year’s Week 10 SNF game (12.9/20).
- Sunday Night Football was the No. 1 primetime program of the week among ABC, CBS, NBC and Fox in total viewers; adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; kids 2-11 and teens 12-17.
- The Texans-Bears Sunday Night Football broadcast easily won the night facing original network programming. NBC led the night among viewers 2+ in primetime with 17.0 million viewers (7:30-11 p.m. ET) topping the 12.4 million for second-place Fox, which was aided by an NFL overrun, by 38%. NBC also topped CBS (9.9 million) by 72% and ABC (6.6 million) by 158%. NBC also won the night among the major broadcast networks in households and all key adult, male and female demographics.
Sunday Night Football has won the Emmy Award for Outstanding Live Sports Series each of the last four years.
TOP 10 METERED MARKETS FOR TEXANS-BEARS:
1. Chicago
38.0/53
2. Houston
32.9/48
3. Milwaukee
25.7/36
4. Indianapolis
20.4/30
5. New Orleans
19.1/26
6. Las Vegas
18.5/27
7. Denver
17.8/29
8. San Antonio
16.4/25
9. Albuquerque
16.2/24
10. Memphis
16.1/22
That is all.
