After losing in the attempt to have New England-Denver flexed into primetime, NBC was left with a less-than-attractive Baltimore-San Diego game and the ratings reflected the interest from the fans in the wake after Pats-Broncos on CBS, plus NBC wasn’t helped by the Chargers blowout of the Ravens.
NBC received an 11.3 overnight rating with an 18 share. That’s down 26% from last year’s Week 15 game featuring Green Bay and New England in Foxboro, MA.
Even worse for NBC, the lead-in from the 4:15 p.m. national window for CBS featuring Pats-Broncos, sent to 79% of the country not only got a 19.5 overnight rating for the Tiffany Network, it set up the primetime lineup rather nicely with 60 Minutes and the Survivor Season Finale plus the Reunion Show. CBS won primetime with a 9.2/15 and 16 million viewers while NBC averaged a 7.3/12 and 11.8 million viewers.
CBS also won the all-important 18-49 demographic over NBC, 4.5-4.3.
NBC sent this press release.
RAVENS-CHARGERS ON “SUNDAY NIGHT FOOTBALL” EARNS 11.3 OVERNIGHT RATING
Baltimore Leads Metered Markets With 38.4/54; San Diego is Second With 32.0/53
Sunday Night Football Is No. 1 Show of Primetime Television SeasonNEW YORK – December 19, 2011 – The Chargers dominating 34-14 victory over the Ravens on Sunday Night Football last night earned an 11.3 overnight rating and an 18 share, according to overnight data released today by The Nielsen Company. The rating is down from last year’s Week 15 game that featured the 11-2 Patriots hosting the 8-5 Packers (15.2/24).
TOP 10 METERED MARKETS FOR RAVENS-CHARGERS:
1. Baltimore, 38.4/54
2. San Diego, 32.0/53
3. Pittsburgh, 22.4/32
4. New Orleans, 19.9/27
5. Sacramento, 16.2/27
6. Las Vegas, 15.9/25
7. Richmond, 15.4/23
8. Washington, D.C., 14.8/23
9. Kansas City, 14.2/21
10. Indianapolis, 12.7/19SNF DOMINATES PRIMETIME: Through 14 weeks of the NFL season (14 Sunday’s and one Thursday), Sunday Night Football is averaging 21.3 million viewers, and a household rating of 12.9/20.
- For the primetime television season,* Sunday Night Football ranks as the most-watched (persons 2+) and highest-rated show, and the No. 1 program across the key demographics of Adults 18-49, 18-34, 25-54 as well as Men 18-49, 18-34 and 25-54, based on Nielsen live + same day data. Additionally, SNF is the No. 4 show among Women 18-34 behind only New Girl, Modern Family and Glee.
*NOTE: The primetime television season began on Sept. 19 and does not include the first three NBC primetime games (Thursday night NFL Kickoff Opener and first two SNF games).
**Viewership numbers will be available when national ratings are released tomorrow**
That is all.
