From NBC Sports, the Olympic ratings press releases are now highlighting what NBCSN is doing and giving small blurbs about NBC Olympic primetime which have been dropping to the lowest ratings in a very long time. In fact, Paulsen at Sports Media Watch notes that Sochi now has three of the four lowest rated nights in the past 20 years.
Saturday’s primetime rating was easily of the lowest of the Games at 7.8 with a 14 share. That’s down considerably from Vancouver’s 11.7/21 in 2010 for the last Saturday night of the Games and Turin’s 9.7/17 in 2006.
Saturday averaged 13.3 million viewers and that’s again down from 2010’s 20.6 million viewers and 2006’s 16.5 million.
As for NBCSN, the men’s hockey bronze medal game between the USA and Finland received a 1.6/5 with 2½ million viewers. That paced NBCSN’s coverage between 10 a.m. and 2:30 p.m. ET to an average 2.1 million viewers for that timeslot.
Here’s the NBC press release.
TEAM USA-FINLAND OLYMPIC MEN’S HOCKEY BRONZE MEDAL GAME LEADS NBCSN TO 15TH CONSECUTIVE DAY WITH VIEWERSHIP EDGE OVER LONDON GAMES
NBCSN Daytime Viewership to Date Up 127% vs. Comparable 2012 London Games Coverage
Buffalo, Pittsburgh, Boston, Minneapolis & Denver Top Local Market Ratings for Team USA-Finland Bronze Medal GameSTAMFORD, Conn. – February 23, 2014 – Finland’s 5-0 victory over Team USA in Saturday’s Olympic men’s hockey bronze medal game (10 a.m.-12:30 p.m. ET/7 a.m-9:30 a.m. PT) averaged 2.5 million viewers with a 1.6 rating/5 share on NBCSN, leading the network to its 15th consecutive daytime viewership edge over the 2012 London Games, according to live plus same day fast national data released today by The Nielsen Company.
With the Team USA-Finland game anchoring its live coverage, NBCSN averaged 2.2 million viewers from 10 a.m.-2:30 p.m. ET – topping by 1 million the viewership for the comparable Saturday of the 2012 London Games (1.2 million). Viewership for the United States-Finland game peaked at 3.0 million from 11:30 a.m.-Noon ET.
Through 15 days of Sochi Winter Games coverage, NBCSN is averaging 1.6 million viewers for the 6 a.m.-3 p.m. ET time period – a 127% increase over the network’s comparable daytime coverage of the 2012 London Games (716,000 viewers).
- Last night’s primetime Olympics on NBC (8:30-11 p.m. ET) averaged 13.3 million viewers – more than doubling the combined primetime total of ABC, CBS and FOX (6.5 million viewers) – and a 7.8 household rating/14 share. In addition, last night’s telecast averaged a 2.8 in the Adult 18-49 demo, nearly doubling the combined total of the other networks (1.5). The comparable Saturday for the 2006 Turin Games averaged 16.5 million viewers and a 9.7 rating/17 share. The comparable Saturday for the live 2010 Vancouver Games averaged 20.6 million viewers and an 11.7 rating/21 share.
TOP 10 METERED MARKETS FOR SATURDAY’S TEAM USA-FINLAND BRONZE MEDAL GAME ON NBCSN
Market HH rating/share 1. Buffalo 6.0/14 2. Pittsburgh 5.3/14 3. Boston 4.8/15 4. Minneapolis 4.1/12 5. Denver 4.0/12 6. Chicago 3.7/10 7. Providence 3.6/10 8. St. Louis 3.1/8 9. New York 3.0/8 10. Milwaukee 2.7/7
And we’re almost be done with our 2014 Olympic coverage on Fang’s Bites. Thanks for visiting for the 16 Days of Glory.
