In what has to be an encouraging sign for NBC, Sunday’s primetime broadcast which featured the men’s downhill, the end of the team figure skating and women’s moguls beat Vancouver’s ratings for the comparable Sunday.
NBC registered a 14.4 rating with a 22 share. It’s just over Vancouver’s 14.3/22 for the first Sunday of the Winter Olympics. And it’s big over Turin from 2006 which 13.3/20.
Viewership for last night was a tick below Vancouver, 26.3 million viewers to 26.4 million in 2010. And overall, NBC says 106.5 million people have watched the Olympics through Saturday.
As for NBCSN, the Olympics have been great to the network. During Sunday’s daytime coverage, NBCSN averaged 2.9 million viewers from 3 a.m. ET until 2:23 p.m.
Live men’s ski jumping averaged 5.5 million viewers on NBCSN breaking the previous record of 4.9 million for team figure skating the day before. So the Winter Olympics have been very kind to NBCSN.
Here’s the press release.
MORE THAN 100 MILLION AMERICANS HAVE ALREADY WATCHED THE SOCHI OLYMPICS ON THE NETWORKS OF NBCUNIVERSAL
NBCU’s Total Friday-Saturday Audience Tops 2010 Vancouver Olympics & 2006 Turin Winter Games
14.4 Household Rating for NBC’s Sunday Primetime Olympic Telecast Tops Live 2010 Vancouver Games & Up 8% From 2006 Turin Olympics
Record-Breaker for NBCSN: Most-Watched Daytime & Event (5.5 Million Viewers) in Net’s History for 2nd Consecutive Day; Doubles 2012 London Viewership
NBC Posts Most-Watched Winter Olympics Opening Sunday Late Night Show in More than a Quarter CenturySTAMFORD, Conn. – February 10, 2014 – More than 100 million Americans have watched the Sochi Winter Games on the networks of NBCUniversal, according to fast cume data provided by The Nielsen Company.
Through Saturday, 106.5 million Americans – more than 1/3 of the U.S. population – have watched the 2014 Sochi Games on NBCUniversal networks NBC, NBCSN and MSNBC. On Thursday, NBC aired its first-ever Winter Olympics telecast prior to the Friday night Opening Ceremony. Saturday was the first full day of coverage, which included live competition on NBCSN and MSNBC.
For the Friday Opening Ceremony and Saturday Day 1 coverage, a total of 97.3 Americans tuned in to the networks of NBCUniversal – up from 96.7 million for the opening Friday and Saturday of the 2010 Vancouver Winter Olympics and 88.4 million for the 2006 Turin Games.
- Last night’s primetime Olympics telecast on NBC (7:30-11 p.m. ET) posted a 14.4 household rating/22 share – up from NBC’s live (ET/CT) coverage of the opening Sunday of the 2010 Vancouver Games (14.3 HH rating/23 share), according to live plus same day fast national data released today by The Nielsen Company. Last night’s telecast averaged 26.3 million viewers, essentially even with the 26.4 million for the 2010 Vancouver Olympics.
- In addition, the Sochi Sunday primetime telecast was up 13% in viewership and 8% in household rating from the opening Sunday of the last European Winter Olympics (23.2 million viewers and 13.3 household rating/20 share for Turin in 2006).
- NBCSN on Sunday continued breaking network records for its first-ever Winter Olympics coverage posting an average of 2.9 million viewers (6 a.m.-2:23 p.m. ET) – more than doubling the same time window on the opening Sunday of the 2012 London Olympics (1.2 million). NBCSN posted its best daytime viewership for the second consecutive day following Saturday’s 2.6 million average.
- Also for the second consecutive day, NBCSN set a record for the network’s most watched event as its 1-2:23 p.m. ET coverage of men’s ski jumping averaged 5.5 million viewers. Saturday’s coverage of team figure skating was the prior record holder with 4.9 million viewers.
- NBC’s 11:30 p.m. Olympics Late Night show, hosted by Bob Costas, averaged 8.0 million viewers on Sunday – the most-watched Winter Olympics opening Sunday late night show since the 1988 Calgary Games and up 77 percent from Torino and three percent from Vancouver.
- NBC’s Sunday daytime show (2-6 p.m. ET) posted 15.4 million viewers – up 23 percent from Turin and up 14 percent from Vancouver.
TOP 10 METERED MARKETS FOR NBC PRIMETIME COVERAGE:
Market HH rating/share 1. Salt Lake City 23.5/41 2. Minneapolis 22.0/35 3. Denver 21.8/33 4. Kansas City 20.9/30 5. Milwaukee 20.2/31 6. Portland 19.1/29 7. Ft. Myers 19.0/28 8. Indianapolis 18.8/28 9. Albuquerque 18.7/28 10. Oklahoma City 18.5/25
That’s all.
