NBC’s Ratings For Jets-Dolphins Tops Primetime Programming

For the third week in a row, Sunday Night Football won the primetime ratings for the night and the week. And the average viewership for the first three weeks of the NFL season is the highest since Monday Night Football on ABC back in 1996. It’s quite good.

Now the final ratings for SNF are 11.3/19, 6% higher than last year’s Week 3 matchup of Colts-Cardinals. We take a look at the NBC press release.


SNF 3 For 3 in Sunday Night Wins No. 1 Primetime Show of the Week in All Key Demos
NEW YORK – Sept. 28, 2010 – Through the first three weeks of the NFL season (four broadcasts), NBC is averaging 23.3 million viewers, the most for the first three weeks of a primetime NFL package in 14 years (23.6 million in 1996 on ABC: three broadcasts), according to official national data released today by The Nielsen Company.

  • NBC’s three-week viewership of 23.3 million is two million more than and nine percent above last year’s 21.3 million for the opening three weeks of the NFL season and up 30 percent over the first three weeks in 2008 (17.9 million).
  • “Sunday Night Football” featuring the New York Jets 31-23 victory over the Miami Dolphins was seen by an average of 18.1 million people, a gain of three percent over last year’s Week 3 SNF game (Colts-Cardinals, 17.5 million).
SNF NOW 3 FOR 3: With 18.1 million viewers, “Sunday Night Football” was the most-watched regularly-scheduled primetime show on Sunday night for the third straight week this season. Last season, SNF was the most-watched Sunday night primetime broadcast in a record 15 of 16 (94 percent) weeks. In 2008, SNF won 13 of 16 (81 percent) Sunday nights after winning 11 of 16 in 2007 (69 percent) and nine of 16 in 2006 (56 percent).
NO. 1 SHOW OF THE WEEK: For the third straight week “Sunday Night Football” was the No. 1 regularly-scheduled primetime broadcast of the week by a wide margin among Adults 18-49, the coveted advertiser demographic, as well as among Adults 18-34 (tied with Glee), Adults 25-54, Men 18-34, 18-49 and 25-54. Among viewers and households, SNF ranked just behind Dancing With The Stars on ABC and NCIS on CBS.
  • “Sunday Night Football” has a 30 percent margin of victory over the No. 2 show in Adults 18-49 (7.3 for SNF vs. 5.6 for Glee).
  • Through three weeks of the NFL season, “Sunday Night Football” stands as the top show on television among viewers, households and all key adult and male demos.
The 11.3/19 national rating for Sunday night’s game is six percent ahead of last year’s Week 3 SNF game (Colts-Cardinals, 10.7/17 million). The three-week average household rating of 14.0/23 is nine percent higher than last year’s first three weekends (12.9/21) and 27 percent ahead of the first three weeks in 2008 (11.0/18).
1. Miami, 24.0/36
2. West Palm Beach, 23.0/33
3. Las Vegas, 22.2/32
4. Ft. Myers, 17.9/29
5. New Orleans, 17.6/24
6. Milwaukee, 16.4/25
7. Nashville, 16.1/26
8. Norfolk, 15.4/22
9. New York, 15.1/23
10. Buffalo, 14.9/22

There you have it.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.