The Closing Ceremony for the 2014 Sochi Olympics ended down from Vancouver, but just about even with Turin. Even so, the rating continues the downward trend for Sochi.
It registered an 8.7 rating with a 13 share. The Closing Ceremony for Vancouver had a 12.1/19 while Turin posted an 8.9/13.
Viewership for Sochi’s Close was 15.1 million with Vancouver at 21.4 million and Turin at 14.8 million.
Overall, Sochi averaged 21.4 million viewers per night, but that was inflated from the Opening Ceremony which registered 31.7 million people. For Vancouver, the average viewership was 24.4 million while Turin averaged 20.2 million.
Sochi barely finished ahead of Turin for average rating/share, 12.3/20 — 12.2/19 and behind Vancouver’s 13.8/23.
Here’s the release.
NBC WRAPS UP SOCHI OLYMPICS COVERAGE WITH BROADCAST PRIMETIME’S #1 AND #2 SHOWS ON SUNDAY
Closing Ceremony Viewership Ranks #1 in Primetime & Up 2% from 2006 Turin Closing Ceremony
Special Nancy & Tonya Documentary is 2nd Most-Watched Show of the Night
NBC Averages 21.4 Million Primetime Viewers for Sochi Winter Games – Up 6% from Last European Winter Olympics in Turin in 2006STAMFORD, Conn. – February 24, 2014 – NBC concluded its coverage of the XXII Olympic Winter Games from Sochi, Russia with its two primetime telecasts – the Closing Ceremony and the special Nancy & Tonya documentary – ranking #1 and #2 on broadcast television in household rating and average viewership, according to live plus same day fast national data released today by The Nielsen Company.
The Closing Ceremony (8:33-10:36 p.m. ET) averaged 15.1 million viewers and an 8.7 household rating/13 share – both #1 in broadcast primetime. The Sochi Games Closing Ceremony also topped by 2% the viewership for the 2006 Turin Games (14.8 million).
The Nancy & Tonya documentary (7-8:33 p.m. ET), in which Mary Carillo looked back at the events surrounding the ladies’ figure skating competition at the 1994 Olympic Winter Games and featured an exclusive sit-down with Nancy Kerrigan and a one-on-one interview with Tonya Harding, ranked second in broadcast primetime with 12.7 million viewers and a 7.8 household rating/12 share.
- The Closing Ceremony for the 2006 Turin Winter Games averaged 14.8 million viewers with an 8.9 household rating/13 share. The 2010 Vancouver Winter Olympics Closing Ceremony – which followed that afternoon’s dramatic overtime Team USA-Canada men’s gold medal hockey game – averaged 21.4 million viewers with a 12.1 household rating/19 share.
- For the Sochi Winter Olympics from the Opening Ceremony on Feb. 7 through the Closing Ceremony, NBC averaged 21.4 million viewers for its primetime Sochi Olympics coverage – up 6% from the 20.2 million average for the last European Winter Games in Turin in 2006. NBC’s 12.3 household rating/20 share for primetime also topped the Turin Games (12.2 household rating/19 share). NBC’s primetime coverage of the live (ET/CT) 2010 Vancouver Games averaged 24.4 million viewers with a 13.8 household rating/23 share.
**NOTE** – Complete Olympic ratings, viewership and digital metrics will be released Tuesday.
TOP 10 METERED MARKETS FOR SUNDAY’S CLOSING CEREMONY ON NBC
Market HH rating/share 1. Minneapolis 15.6/24 2. Ft. Myers 13.5/19 3. Salt Lake City 13.3/24 4. Milwaukee 13.1/20 5. Buffalo 12.3/18 T6. Denver 12.2/20 T6. Providence 12.2/17 8. Chicago 12.0/18 9. West Palm Beach 11.8/18 10. Austin 11.4/18
That is all.
