As it did last year, NBC is partnering with a bakery to do a promotion for the NHL Stanley Cup Playoffs. Last May, NBC announced a partnership with Crumbs Bakery and the “Stanley Cupcakes” which looked absolutely heavenly and delicious.
This year, the partnership is with Thomas Keller’s Bouchon Bakery. Instead of the “Stanley Cupcakes,” we have what is called “Puck Cakes” which is based on his signature “MallowMore” cakes which is marshmallow stuffed into a chocolate cookie and encased in a chocolate shell. Again, I’m sure this is delicious and will add plenty of calories to your daily intake.
Here’s what NBC is saying about these delicacies.
NBC SPORTS GROUP PARTNERS WITH THOMAS KELLER AND HIS AWARD-WINNING BOUCHON BAKERY TO PROMOTE THE 2014 NHL STANLEY CUP PLAYOFFS
Interactive Campaign to Deliver Puck Cake Desserts in Edible Brackets
STAMFORD, Conn. — April 15, 2014 — NBC Sports Group today announced an exclusive partnership with Chef Thomas Keller’s Bouchon Bakery to celebrate the commencement of the 2014 NHL Stanley Cup Playoffs, which begin on Wednesday, April 16 and will air across NBC, NBCSN, CNBC, and the NHL Network. NBC Sports Group collaborated with the celebrated bakery to conceive the “Puck Cake,” a limited-edition variation of Bouchon Bakery’s acclaimed MallowMore dessert.
NBC Sports Group and Bouchon Bakery will produce more than 6,500 of the hockey-puck-sized cakes, comprised of marshmallow and a shortbread cookie encased in a chocolate shell. Puck Cakes will be embellished with one of 18 unique, edible graphics representing the logos of the 16 NHL teams that qualify for the Stanley Cup Playoffs, the logo of NBC Sports or the logo of the Stanley Cup Playoffs.
The Puck Cake desserts will be presented in a limited edition custom-designed NHL Stanley Cup Playoffs bracket box, which reflects the new playoff format for the Stanley Cup Playoffs, and hand delivered to athletes, celebrity hockey fans and social influencers in key markets across the country. Each playoff team will also receive their own box of “Puck Cakes” from NBC Sports Group.
“We wanted to celebrate the postseason and help promote the new single elimination bracket format of the Stanley Cup Playoffs.” said John Miller, Chief Marketing Officer, NBC Sports Group. “Getting to collaborate with Thomas Keller on such a fun promotion was the icing on the cake.”
“Often our inspiration is in trying capture the memory of a favorite childhood food,” said Thomas Keller, Chef/Proprietor, Bouchon Bakery. “The Puck Cake is no different, as it reminds us of the classic mallomar and the nostalgia of those flavors we enjoyed while rooting for our favorite team.
ABOUT BOUCHON BAKERY
Since 2003, Bouchon Bakery has been Thomas Keller’s unique take on a French boulangerie, offering sandwiches, quiche, soups and salads, as well as a wide range of artisanal viennoiserie, confections, pastries, tarts and cookies both French and American in influence. The Bouchon Bakery cookbook, coauthored by Chef Keller and Sebastien Rouxel, Executive Pastry Chef, for the Thomas Keller Restaurant Group, was on The New York Times Best Sellers List for nearly two months after its release in 2012.
Now with seven locations across the U.S. in Napa Valley, Beverly Hills, Las Vegas and New York, Bouchon Bakery showcases specialty items such as custom cakes, wedding cakes and favors, as well as various seasonal and holiday offerings available for special order.
There you have it.
