NBC is Really Happy Over SNF Week 2 Numbers

23.4 million people. A rating of 14.3 and a 23 share. All numbers up from last year’s Week 2 game of Manning Bowl II. Plus, Philadelphia and Atlanta drew monster numbers for the Eagles-Falcons game and NBC executives must be doing handstands and backflips over the ratings.

About to head out to a jobsite so I can’t really go in-depth here, but you can read the press release and take a look at the way NBC Sports is sticking its proverbial chest out in pride.

23.4 MILLION WATCH EAGLES-FALCONS ON SUNDAY NIGHT FOOTBALL ON NBC

Viewership and National Rating Both Up From Last Year’s Week 2 “Manning Bowl II” Sunday Night Football is No. 1 Primetime Program of the Week

NEW YORK – Sept. 20, 2011 – The Eagles-Falcons Sunday Night Football game on NBC was seen by an average of 23.4 million people and registered a national rating of 14.3 and a 23 share, according to official national ratings data released today by The Nielsen Company. The game was the No. 1 primetime program of the week for the second straight week and led NBC to another Sunday night win while going head-to-head against the Emmy Awards on Fox.

The viewership and household rating for Sunday night’s game (8:31-11:47 p.m. ET), in which Matt Ryan and the Falcons defeated Michael Vick and the Eagles, 35-31, is up one and four percent, respectively, from last year’s Sunday Night Football Week 2 contest, which featured the Manning brothers, Eli and Peyton, competing against each other (Giants-Colts, 23.1 million, 13.8/23).

The national rating peaked from 9:30-10 p.m. ET at a 15.7/24.

SNF NO. 1 SHOW OF THE WEEK: For the second straight week Sunday Night Football was the No. 1 primetime broadcast of the week among viewers, households and all the key demos.

SNF IS NO. 1 SHOW OF THE NIGHT, TOPS EMMYS: For the fourth straight time that Sunday Night Football went head-to-head with the Emmy Awards (NBC aired the Emmys last year), SNF delivered a convincing victory, nearly doubling the viewership of the awards program (23.4 million vs. 12.4 million).

  • Sunday Night Football powered NBC to a Sunday night primetime win, averaging 20.2 million viewers from 7:30-11 p.m., 96 percent ahead of second place Fox (10.3 million from 7-11 p.m.).

SNF 3 FOR 3: With 23.4 million viewers for Eagles-Falcons, Sunday Night Football starts the season three-for-three versus its competition. This continues a trend for SNF dominating Sunday nights. Last season, “Sunday Night Football” was the No. 1 show all 18 nights (100 percent) vs. its competition (16 Sundays, one Tuesday and one Thursday).

  • 2011 – 3 of 3 (Two Sundays, one Thursday – 100 percent)
  • 2010 – 18 of 18 (16 Sundays, one Tuesday and one Thursday – 100 percent)
  • 2009 – 15 of 16 Sundays (94 percent)
  • 2008 – 13 of 16 Sundays (81 percent)
  • 2007 – 11 of 16 Sundays (69 percent)
  • 2006 – nine of 16 Sundays (56 percent)

SNF STARTS STRONG: NBC’s three-game average viewership of 25.4 million is up over last year’s 25.3 million for NBC’s opening two weeks of the NFL season, the best start in the six-year history of Sunday Night Football, and the best start to a season for a primetime package in 17 years (25.5 million for ABC in 1994).

  • The three-game average household rating of 15.2/25 is up one percent from last year (15.1/25) and the best through the first two weeks of the NFL season for a primetime package in 12 years (15.7/26 in 1999 on ABC).
  • The critically acclaimed Football Night in America is averaging 10.7 million viewers and a household rating of 6.6/11 (7:30-8:15 p.m. ET) through the first two weeks, up 12 percent and 14 percent, respectively, from last year’s first two weeks.

TOP 10 METERED MARKETS FOR EAGLES-FALCONS:

  1. Atlanta, 33.6/50
  2. Philadelphia, 33.5/49
  3. New Orleans, 27.9/37
  4. Richmond, 27.4/34
  5. Norfolk, 25.7/37
  6. Washington, D.C., 20.3/34
  7. Las Vegas, 19.6/31
  8. Memphis, 18.9/27
  9. Dallas, 18.2/29
  10. Charlotte, 18.1/28

That’s all. Back later.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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