KC-Denver Brings Big Numbers for NBC’s Sunday Night Football

The Sunday Night Football game between Kansas City and Denver brought big ratings for NBC. The game which had been flexed into primetime saw a 15.5 rating with a 25 share. It drew just under 27 million viewers and this makes it easily the most-watched NFL primetime game this season.

In addition, NBC says the ratings make KC-Denver the most watched NFL November primetime game in 17 years. The most watched November primetime game was a Green Bay-Dallas game on ABC’s Monday Night Football back in 1996.

Last Sunday’s game also beat last year’s Week 11 game SNF game between Baltimore and Pittsburgh by a wide margin.

We have the NBC press release for you.

Sunday Night FootballCHIEFS-BRONCOS ON NBC’S SUNDAY NIGHT FOOTBALL IS MOST-WATCHED NOVEMBER PRIMETIME GAME IN 17 YEARS

Most-Watched Primetime Game This Season With 26.9 Million Viewers
NBC NFL Telecasts Rank as 5 of 10 Most-Watched Primetime Shows since Super Bowl
NBC NFL Rating, Viewership & Women’s Demos on Record Pace

STAMFORD, Conn. – November 19, 2013 – Last week’s NBC Sunday Night Football game, featuring Peyton Manning and the Denver Broncos defeating the previously unbeaten Kansas City Chiefs, 27-17, averaged 26.9 million viewers – marking the best primetime viewership for a November game in 17 years and a 48% increase over last season’s Week 11 SNF game (18.2 million viewers for Baltimore-Pittsburgh).

The previous best November primetime viewership was 31.5 million viewers for the defending Super Bowl-champion Dallas Cowboys’ 21-6 win over Brett Favre and the Green Bay Packers on ABC on November 18, 1996.

The Chiefs-Broncos SNF matchup easily won the week as TV’s most-watched primetime show, topping the No. 2 show by 39% (“NCIS,” 19.4 million), according to official live plus same day national data released today by The Nielsen Company. Chiefs-Broncos is the most-watched SNF game this season (including the Thursday night opener), edging out the Oct. 20 Broncos-Colts game featuring Manning’s return to Indianapolis.

The Broncos’ victory – highlighted by Manning’s 323 passing yards and one touchdown — on Sunday Night Football (8:31-11:59 PM ET) also posted the week’s highest primetime rating (15.5/25) and a 9.9 rating in the Adult 18-49 demographic.

NBC NFL telecasts rank as five of the 10-most watched primetime television shows (based on live plus same day data) since the February 2013 Super Bowl. Following are the most watched shows since Super Bowl XLVII:

Program, Date Avg. Viewers
1. Academy Awards, 2/24/13 40.4 million
2. Grammy Awards, 2/10/13 28.4 million
3. Sunday Night Football (Chiefs-Broncos), 11/17/13 26.9 million
4. Sunday Night Football (Broncos-Colts), 10/20/13 26.9 million
5. NBA Finals Game 7 (Spurs-Heat), 6/20/13 26.3 million
6. Oscars Red Carpet Preview, 2/24/13 25.5 million
7. Sunday Night Football (Giants-Cowboys), 9/8/13 25.4 million
8. “NFL Kickoff” Game (Ravens-Broncos), 9/5/13 25.1 million
9. NCAA Men’s Basketball Championship (L’ville-Michigan), 4/8/13 23.4 million
10. Sunday Night Football (Redskins-Cowboys), 10/13/13 22.1 million

NBC NFL games are averaging a 13.0 HH rating and 22.0 million viewers per telecast – the network’s best 11-week start since acquiring the SNF package in 2006. In addition, SNF tops primetime in Adults, Men and Women 18-34 and 18-49 demos and Adults and Men 25-54. SNF is also on record pace in the Women’s 18-49 and 25-54 demos.

There you have it.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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