TNT’s Thursday NBA Doubleheader Features Conference Rivalries

It seems that today is Time Warner-heavy with the press releases as I’ve already posted stuff from company siblings Sports Illustrated and Turner Sports. We have one more post regarding Turner Sports and this is about TNT’s Thursday NBA doubleheader which will have two conference rivalry games, one involving Orlando and Miami (and another helping of LeBron James to help the ratings) and the other involving Denver and Utah. Here’s the information from the good people at Turner Sports.

TNT NBA Thursday Continues with a Doubleheader Featuring Magic @ Heat and Nuggets @ Jazz

TNT NBA Thursday continues on March 3 with a doubleheader beginning at 8 p.m. (ET) with a showdown in the Sunshine State when LeBron James and the Miami Heat host Dwight Howard and the Orlando Magic. Play-by-play announcer Kevin Harlan will call the game alongside analyst Reggie Miller with Craig Sager reporting.  In the second game of the night, Al Jefferson and the Utah Jazz will host Nene and Denver Nuggets at 10:30 p.m. (ET)Dick Stockton (play-by-play) and Kevin McHale (analyst) will be courtside with Cheryl Miller reporting. The Emmy® award-winning studio show Inside the NBA with Ernie Johnson, Charles Barkley and Kenny Smith will recap the games.

The NBA on TNT has added the New York Knicks @ Dallas Mavericks to the exclusive doubleheader on March 10. The first game of the night will get underway at 7 p.m. (ET) with LeBron James and the Miami Heat hosting Kobe Bryant and the Los Angeles Lakers. Play-by-play announcer Marv Albert will call the game alongside analysts Steve Kerr and Reggie Miller with Craig Sager reporting. In the second game of the night, Dirk Nowitzki and the Mavericks will take on Carmelo Anthony and Knicks at 9:30 p.m. (ET)Kevin Harlan (play-by-play) and Mike Fratello (analyst) will be courtside with Cheryl Miller reporting. The Emmy® award-winning studio show Inside the NBAwith Ernie Johnson, Charles Barkley and Kenny Smith will recap the games. The Knicks @ Mavericks game replaces the Denver Nuggets @ Phoenix Suns match-up on the schedule.

The 2010-11 NBA season on TNT is the most watched season in Turner’s 27 years of airing NBA coverage. Through 40 games, the NBA on TNT is averaging a 1.5 U.S. rating (+25%, 1.2 U.S. rating), 2,402,000 total viewers (+30%, 1,849,000 total viewers) and 1,787,000 households (+27%, 1,402,000 households) over last year’s corresponding coverage. In addition, this season is +27% on total viewers compared to Turner’s next best regular season audience from the 1995-96 season (total viewer average 2,402,000 vs. 1,885,000).

Exclusive content, analysis from TNT announcers and replays of Inside the NBA are available on TNT OverTime on NBA.com. The broadband channel gives fans the inside scoop on players, coaches and storylines taking place around the league seven days a week. Check out the NBA on TNT pages on Twitter (http://twitter.com/NBAonTNT)and Facebook (www.facebook.com/nbaontnt) to see the latest NBA on TNT schedule, news updates and special features from TNT announcers.

NBA ON TNT NBA SCHEDULE:

DAY/DATE
TIME (ET) EVENT
Thu., March 3
8 p.m. TNT NBA Tip-Off
Ernie Johnson (host), Charles Barkley (analyst) and Kenny Smith (analyst)
Orlando Magic @ Miami Heat
Kevin Harlan (play-by-play) and Reggie Miller (analyst) with Craig Sager (reporter)
10:30 p.m. Denver Nuggets @ Utah Jazz
Dick Stockton (play-by-play) and Kevin McHale (analyst) with Cheryl Miller (reporter)
Post-game Inside the NBA
Ernie Johnson (host), Charles Barkley (analyst) and Kenny Smith (analyst)

NBA ON TNT UPCOMING SCHEDULE:

Thu., March 10
7 p.m. TNT NBA Tip-Off
Ernie Johnson (host), Charles Barkley (analyst) and Kenny Smith (analyst)
Los Angeles Lakers @ Miami Heat
Marv Albert (play-by-play), Steve Kerr (analyst) and Reggie Miller (analyst) with Craig Sager (reporter)
9:30 p.m. New York Knicks @ Dallas Mavericks
Kevin Harlan (play-by-play) and Mike Fratello (analyst) with Cheryl Miller (reporter)
Post-game Inside the NBA
Ernie Johnson (host), Charles Barkley (analyst) and Kenny Smith (analyst)

Source: Nielsen Media Research. Based on Live +SD data. NBA Regular Season on TNT. 2010-11: 10/26/10-2/24/11 – 40 games vs 2009-10: 10/27/09 -02/25/10 – 39 games.

And that is it for this post.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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