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TNT Rules Wednesday Primetime with Game 1 of NBA Eastern Conference Finals

Posted by on May 23, 2013 15:15

This in from TNT, it did very well with an overtime Game 1 of the Eastern Conference Finals between the Indiana Pacers and Miami Heat. With the Heat winning on a buzzer beater by LeBron James, TNT was paced to the most watched 2013 NBA Playoff game to date.

The game received a 5.3 US household rating and 8.2 million viewers. Game 1 of the Eastern Conference Finals gave TNT the number 1 primetime show in all of broadcast or cable television on Wednesday.

Miami saw a 24.4 rating while Indy saw a 20.2 rating.

Here’s the TNT press release.

NBA on TNTTNT’s Exclusive Coverage of the 2013 NBA Eastern Conference Finals Game 1 Delivers 5.3 U.S. HH Rating & 8.2 Million Total Viewers

Network Ranks No. 1 Across All of in Prime Time Based on Nielsen Metered Market Ratings
Most-Viewed 2013 NBA Playoff Game to Date

TNT’s exclusive presentation of the 2013 NBA Eastern Conference Finals Game 1 between the Indiana Pacers and Miami Heat delivered a 5.3 U.S. HH rating and 8.2 million total viewers, based on Nielsen Fast Nationals, and propelled the network to rank No. 1 across all of television (cable or broadcast) in prime time.  Last night’s game is the highest-rated and most-viewed 2013 NBA Playoffs telecast to date.

The Pacers/Heat telecast is up 10% in U.S. HH rating (vs. 4.8) and 6% among total viewers (vs. 7.8 million) when compared with the network’s Game 1 of the 2012 Western Conference Finals between the Oklahoma City Thunder and the San Antonio Spurs.

Last night’s Pacers/Heat telecast generated a 24.4 metered market in Miami and a 20.2 locally in Indianapolis. Miami is the 16th largest DMA among the 56 metered markets (in household reach) with Indianapolis ranking 24th overall.

TNTs coverage of the Pacers/Heat Game 1 was also the most-discussed program of the night across social media platforms, garnering 2.7 million comments from 1.4 million authors.

Source: Nielsen Fast National Data based on Live + SD for 05/23/2013.  2013 and 2012 NBA Playoffs through the first game of the Conference Finals.  Social Media based on Bluefin data for the same date. 

There you have it.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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