The NBA on TNT Returns to Thursday With Four 50-Win Teams

On Thursday, the NBA on TNT doubleheader returns to its regular night with two games all involving 50 win teams. We have the schedule for Thursday and the week after.

The NBA on TNT Returns to Thursday Night with Four 50-Win Teams in Action

Exclusive Doubleheader Features Celtics @ Spurs and Mavericks @ Lakers

TNT’s coverage of the NBA returns to Thursday night on March 31 with an exclusive doubleheader featuring four teams with more than 50 wins.  The first game of the night will feature Paul Pierce and the Boston Celtics visiting Tony Parker and the San Antonio Spurs at 8 p.m. (ET)Kevin Harlan (play-by-play) and Kevin McHale (analyst) will be courtside with David Aldridge reporting. In the second game of the night, Kobe Bryant and the Los Angeles Lakers will host Dirk Nowitzki and the Dallas Mavericks at 10:30 p.m. (ET). Play-by-play announcer Dick Stockton will call the game alongside analysts Mike Fratello and Reggie Miller with Cheryl Miller reporting. The Emmy® award-winning studio show Inside the NBA with Matt Winer (host), Rick Fox and Chris Webber (analysts) will recap the games.

The 2010-11 season of the NBA on TNT is the most-watched season in Turner’s 27 years of airing NBA coverage. Through 46 games, the NBA on TNT is averaging a 1.6 U.S. household rating (+35% vs. 1.2 for last year’s corresponding coverage); 2,427,000 total viewers (+39% vs. 1,744,000); and 1,810,000 households (+36% vs. 1,328,000). In addition, this season’s audience is 29% larger than Turner’s second-best regular-season audience from 1995-96 (1,885,000).

Exclusive content, analysis from TNT announcers and replays of Inside the NBA are available on TNT OverTime on NBA.com. The broadband channel gives fans the inside scoop on players, coaches and storylines taking place around the league seven days a week.  Check out the NBA on TNT pages on Twitter (http://twitter.com/NBAonTNT) and Facebook (www.facebook.com/nbaontnt) to see the latest NBA on TNT schedule, news updates and special features from TNT announcers.

NBA ON TNT NBA SCHEDULE:

DAY/DATE
TIME (ET) EVENT
Thu., March 31
8 p.m. TNT< NBA Tip-Off
Matt Winer (host), Rick Fox (analyst) and Chris Webber (analyst)
Boston Celtics @ San Antonio Spurs
Kevin Harlan (play-by-play) and Kevin McHale (analyst) with David Aldridge (reporter)
10:30 p.m. Dallas Mavericks @ Los Angeles Lakers
Marv Albert (play-by-play), Mike Fratello (analyst), Reggie Miller  (analyst) with Cheryl Miller (reporter)
Post-game Inside the NBA
Matt Winer (host), Rick Fox (analyst) and Chris Webber (analyst)

NBA ON TNT UPCOMING SCHEDULE:

Thu., April 7
8 p.m. TNT NBA Tip-Off
Ernie Johnson (host) and Kevin McHale (analyst)
Boston Celtics @ Chicago Bulls
Marv Albert (play-by-play), Mike Fratello (analyst) with Craig Sager (reporter)
10:30 p.m. Portland Trail Blazers @ Utah Jazz
Kevin Harlan (play-by-play) and Reggie Miller (analyst) with David Aldridge (reporter)
Post-game Inside the NBA
Ernie Johnson (host) and Kevin McHale (analyst)

Source: Nielsen Media Research. Based on Live+SD. NBA Regular Season on TNT STD; 46 games vs. 47 games (10/26/2010-3/22/2011) vs. (10/27/2009-3/25/2010).

There you go.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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