With a 13 inning thriller, TBS saw increased ratings for Game 1 of the National League Championship Series as compared to when it last aired the NLCS in 2011. For the opening game of Los Angeles at St. Louis, TBS received an average household rating of 3.5 and an average viewership of 5.5 million. That’s up from the 2.1 rating and 3.4 million viewers for Game 1 of the 2011 NLCS between St. Louis and Milwaukee on TBS. Last year, TBS carried the American League Championship Series.
Compared to last year, TBS received a 4.2 rating and 6.8 million viewers for Game 1 of the ALCS which pitted the Detroit Tigers against the New York Yankees.
In the local markets, St. Louis garnered a 30.3 rating with LA getting a 12.4. Here’s the press release.
TBS’ Exclusive Coverage of the 2013 NLCS Game 1 Averages 5.5 Million Total Viewers, Up 63%
TBS’ exclusive presentation of the National League Championship Series (NLCS) Game 1, a 13-inning thriller with the St. Louis Cardinals defeating the Los Angeles Dodgers 3-2, averaged a 3.5 U.S. HH rating and 5.5 million total viewers. Based on Nielsen Fast Nationals, the NLCS Game 1 is up 67% and 63%, respectively, compared with a 2.1 U.S. HH rating and 3.4 million total viewers for the network’s comparable NLCS Game 1 telecast between the Cardinals and Milwaukee Brewers in 2011.
Last night’s NLCS Game 1 peaked with a 4.3 HH rating from 11:45 p.m.-midnight ET and averaged a 3.7 HH rating from midnight-1:30 a.m.
Locally, the telecast delivered a 30.3 HH rating in St. Louis, a 32% increase compared with a 22.9 HH rating for Game 1 of the Cardinals/Brewers airing on TBS in 2011. In Los Angeles, last night’s telecast garnered a 12.4 HH rating, the highest rated MLB telecast in the market since the 2011 World Series. The 12.4 rating in L.A. is also up 10% over Game 1 of the 2009 NLCS, the last time the Dodgers played in the NLCS.
TBS’ exclusive coverage of the 2013 NLCS continues today, Saturday, Oct. 12, with Game 2 of the best-of-seven Dodgers/Cardinals series at 4 p.m. The network will preview the action with the MLB Postseason Pre-Game on TBS at 3:30 p.m.
Source: Fast Nationals and Metered Market Ratings based on Nielsen Live + Same Day data stream for the dates of MLB Wild Card, LDS, NLCS Game 1 10/01/2013 – 10/11/2013 vs. 10/05/2012 – 10/13/12. Competitive claims based on ad-supported cable comparison for dates 10/01/2013 – 10/11/2013.
That is all.
