Sirius XM Expands MLB Radio Broadcasts To Subscribers

Starting Tuesday, Sirius XM will expand its MLB radio offerings to its subscribers by providing both the home and away broadcasts. Now this will be for the online apps only and not on radio receivers.

On May 8, there will be 30 new dedicated channels for MLB broadcasts to provide listeners with all broadcasts. Previously, XM subscribers could only hear the home broadcasts for each game. Now, with all subscribers on both the Sirius and XM side being able to access all broadcasts, MLB fans get the full listening experience.

This will be available on smartphones, tablets and through the Sirius XM website. We have the joint announcement from MLB and Sirius below.

SiriusXM Expands MLB Play-by-Play Radio Broadcasts Online

30 new MLB team-branded channels will be available to all SiriusXM subscribers on SiriusXM App and online starting May 8
For the first time, subscribers get both home and visiting team radio broadcasts for every MLB game

NEW YORK – May 7, 2012 – Sirius XM Radio (NASDAQ: SIRI), the Official Internet Radio Partner of MLB.com, today announced that it will launch on May 8 a new expanded suite of 30 play-by-play channels dedicated to streaming the official radio broadcasts of every MLB team on the SiriusXM Internet Radio App and online at SiriusXM.com.

On Opening Day, SiriusXM began streaming live radio broadcasts of every MLB game on smartphones, mobile devices and online for SiriusXM subscribers nationwide through its multi-year agreement with MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball.

The 30 new channels, each of which will be branded with the respective MLB team logo, will showcase that team’s radio announcers throughout the season, enhancing the number of play-by-play broadcasts SiriusXM can deliver to subscribers. For the first time, SiriusXM subscribers on the SiriusXM Internet Radio App and online will have access to both the home and visiting team broadcasts for every MLB game, allowing them to hear their favorite team’s announcers all season long.

“Baseball fans have a special connection with their team’s radio voices,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “Whether it’s Yankees vs. Red Sox, Cardinals vs. Cubs, Giants vs. Dodgers, or any other game, fans want to hear their team’s radio call when they tune in. Our new channels on the SiriusXM App and online create an enhanced listening experience for our subscribers, giving them access to any MLB team’s radio broadcast, whether they are playing at home or on the road, on the same dedicated channel all season long.  And they get it all in digital quality audio.”

The SiriusXM Internet Radio App is now the ultimate app for sports fans, offering listeners live play-by-play – with no blackouts – from the NFL, MLB, NHL, NBA, NASCAR and more.

SiriusXM’s All-Access subscription package gives subscribers access to every channel on their satellite radio, plus SiriusXM Internet Radio, at a cost of $199 for the year, a $58 savings versus purchasing monthly.

For more info, and for a 7-day free trial of SiriusXM Internet Radio, visit www.siriusxm.com/baseball.

That’s it.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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