After having the maximum amount of 20 combined Wild Card and League Division Games, TBS ended up with the minimal amount of just four American League Championship games as the ALCS ended in a Detroit Tigers sweep of the New York Yankees. Despite the four game procession, TBS did well, getting an increase from last year when it carried the National League Championship Series. And TBS has the nation’s #1 market of New York to thank for the ratings increase.
Overall, TBS averaged a 3.8 household rating for the ALCS up 38% from last year’s 2.9 average for the NLCS. The ALCS on TBS averaged 5.9 million viewers, a big 28% increase from last year’s 4.6 million average viewership for the NLCS.
For Detroit’s series clinching Game 4 on Thursday afternoon, TBS saw a 3.5 rating and a viewership of 5.25 million. Locally, Detroit led the nation with a huge 30.6 rating for Game 4 while New York garnered a respectable 8.7 rating.
Here are the details from Turner.
Four Games of American League Championship Series on TBS Average More Than 5.9 Million Total Viewers, Up 28 Percent vs. 2011
The Network Averages 6.6 Million Total Viewers for Two Primetime Games
TBS’ exclusive coverage of the American League Championship Series (ALCS), between the Detroit Tigers and New York Yankees, averaged 5,924,000 total viewers, an increase of 28 percent over last year’s average of 4,612,000 total viewers for the network’s coverage of the National League Championship Series (NLCS). The network’s ALCS coverage averaged a 3.8 U.S. household rating, up 31 percent over an average 2.9 U.S. household rating for the NLCS last year.
Additional ALCS highlights:
- In 2012, TBS aired two ALCS games in primetime (Saturday’s Game 1 and Tuesday’s Game 3) and two afternoon telecasts (Sunday’s Game 2 and Thursday’s Game 4).
- In primetime, the Yankees/Tigers games averaged a 4.1 U.S. household rating and 6.6 million total viewers.
- The two afternoon telecasts averaged a 3.3 U.S. household rating and 5.2 million total viewers.
- In 2011, TBS aired five NLCS games in primetime and one contest during the day.
Yesterday afternoon’s ALCS Game 4 (4-7:48 p.m. ET) averaged a 3.5 U.S. household rating and 5,251,000 total viewers. Locally, the ALCS Game 4 telecast registered a 30.6 metered market rating in Detroit – the highest local rating for any market during the 2012 MLB Postseason on TBS – and an 8.7 metered market rating in New York.
There you have it.
