MLB Network Covers the Trade Deadline Plus One More Thing

As a virus and a worm get spread on Twitter, I’ll give you a post where I feel it’s at least somewhat safe.

One press release from MLB Network and another from MLB.com.

MLB Network says it will devote all day Friday to the Trading Deadline.

MLB NETWORK TO AIR 15 HOURS OF LIVE TRADE DEADLINE COVERAGE FRIDAY, JULY 31

Coverage to include historical features narrated by MLB Network’s Bob Costas

July 28, 2009 – MLB Network today announced its coverage plans for the Major League trade deadline on Friday, July 31 with MLB Tonight: Trade Deadline Special. Beginning at 11:00 a.m. ET on Friday, MLB Network will go live from Studio 3 in its Secaucus, New Jersey headquarters and remain on-air until MLB Tonight is off the air, totaling approximately 15 hours of live coverage.

MLB Network hosts Greg Amsinger, Victor Rojas and Matt Vasgersian will alternate hosting duties with analysis from MLB Network’s John Hart, Jon Heyman, Joe Magrane, Dan Plesac, Harold Reynolds, Tom Verducci and Mitch Williams. MLB Scouting Bureau Director Frank Marcos and MLB.com senior writer Jonathan Mayo will also join to discuss projected club line-ups and starting rotations, free agents in 2009 and 2010, and what Minor Leaguers may soon become household names. MLB Network reporter Hazel Mae, who is traveling with the Toronto Blue Jays tracking updates on pitcher Roy Halladay through Friday, and MLB Network Baseball Insider Ken Rosenthal will check in throughout the day offering updates and predictions.

MLB Network’s Bob Costas will narrate six editions of “MLB Network Remembers,” looking back at significant trades in Major League Baseball history, including Hall of Famer Lou Brock’s trade to the St. Louis Cardinals in 1964. Other editions highlight David Cone’s trade to the New York Yankees, Mark McGwire’s trade to the St. Louis Cardinals, and the Boston Red Sox trading for Derek Lowe and Jason Varitek in 1997.

“The Major League trade deadline generates tremendous interest from baseball fans and we knew it would be important to provide expanded coverage on Friday and throughout this week,” said Tony Petitti, President and CEO of MLB Network. “We’re looking forward to using all of our resources to give fans the latest updates on each club’s trade activity and predict how these trades can affect the second half of the season.”

Friday’s coverage will also include live streaming on MLB.com from 4:00 – 6:00 p.m. ET, use of MLB Network Ballpark Cameras at U.S. Cellular Field, PETCO Park and Busch Stadium for interviews with club managers and players, and graphics with a trade-specific ticker highlighting information about clubs’ trade deadline history.

And the New York Yankees became the first team in MLB to have one million registered users.

NEW YORK, July 28, 2009 – MLB Advanced Media, LP (MLBAM), the interactive media and Internet company of Major League Baseball, announced today that the New York Yankees this month became the first of the 30 Major League Clubs to surpass one million registered users for free newsletters and alerts, including exclusive ticketing opportunities, via its official Web site, www.Yankees.com.

“We are proud to reach a milestone that is representative of the passion and commitment Yankees fans have demonstrated for generations,” said Yankees Chief Operating Officer Lonn Trost. “Yankees fans from every corner of the globe, including fans from each of the 50 United States, have embraced the exclusive online benefits delivered to their inbox.”

With free registration of a valid email address, Yankees fans can personalize their subscriptions to any of a number of direct communications to stay con
nected with the Club, including the Yankees Insider newsletter, a weekly source for exclusive inside-the-clubhouse stories, the latest ticketing opportunities, prospect scouting reports, discounts on authentic Yankees merchandise, photo galleries, video highlights and Yankees trivia.

Some of the other free newsletter and alert subscription options for Yankees fans to have delivered directly to their inbox include breaking news alerts, postgame alerts, ticket alerts and shop and memorabilia auction information. In addition, the Yankees offer a Spanish-language weekly newsletter. All newsletters are available in an HTML format with photos, graphics and features unavailable in the plain text format.

There you go.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

Quantcast