It was first announced on the Sports Media Weekly Podcast last month by Michelle Beadle herself. She told Keith Thibault and I that “The Crossover” would premiere live from New Orleans on NBC Sports Network as a half-hour daily show. She did not tell us the co-host, but now, Dave Briggs, formerly of the weekend edition of “Fox & Friends” has been announced as her partner on the show.
The Crossover will be a mix of sports and pop culture, airing nightly at 6 p.m. ET from New York. The first week of shows will be aired in front of a live audience in the Big Easy. After that, the shows will originate from the NBC Sports Sunday Night Football studios in New York.
We have more details plus a promo for the show below.
“THE CROSSOVER: WITH BEADLE AND BRIGGS” PREMIERES MONDAY, JANUARY 28, AT 6 P.M. ET ON NBC SPORTS NETWORK
New 30-Minute Show to Air Every Monday – Friday at 6 p.m. ET on NBC Sports Network
The Crossover to Debut Super Bowl Week from New Orleans
Post-Super Bowl, Show To Air Daily From Studio 8G at 30 Rock
Co-Hosted by Michelle Beadle, NBC Sports and Access Hollywood Personality, and Dave Briggs, Former Fox News Anchor
New York – January 3, 2012 – The Crossover: with Beadle and Briggs, a new 30-minute daily topical sports, entertainment and pop culture show featuring Michelle Beadle (@MichelleDBeadle), one of America’s most popular sports and entertainment broadcasters, and Dave Briggs (@DaveBriggsTV), former Fox News personality, premieres on Monday, January 28, at 6 p.m. ET on the NBC Sports Network.
Designed for viewers who want more than basic sports news and scores, The Crossover will focus on the biggest and most topical stories of the day in the worlds of sports, pop culture and entertainment. As part of the daily show, Beadle and Briggs will welcome guests from sports and entertainment to discuss the news of the day, the sports teams they love, the projects they are working on and more.
The Crossover (@Crossover) debuts Monday, January 28 from New Orleans, the site of Super Bowl XLVII. Original episodes will air each day from a specially designed set during Super Bowl week. Beginning Monday, February 4, The Crossover will move to its permanent home in Studio 8G at 30 Rockefeller Plaza in New York.
In addition to co-hosting The Crossover, Beadle serves as a correspondent for Access Hollywood, and will also continue her role as a host/reporter for NBC Sports Group’s big-event properties.
“We’re merely a show just looking to change the entire landscape of sports television in America,” said Beadle. “Also, someone finally needs to address this Tim Tebow guy.”
Briggs joins NBC Sports Group from Fox News Channel, where he was host of Fox and Friends Weekend. Prior to Fox, he was a reporter for Comcast SportsNet New England and WHDH-TV in Boston.
“For as long as I can remember, I’ve felt NBC was the gold standard in television, and it’s an honor to join the team together with the talented Michelle Beadle,” said Briggs. “Bringing together me, who’s been covering the bitter politics of D.C., with Beadle, who follows glamorous and scandalous Hollywood, can only produce one thing; a unique new show.”
“Michelle is one of the most talented and popular broadcasters in sports, and we wanted to design a show on NBC Sports Network that was uniquely suited for her. She developed an immediate chemistry with Dave Briggs, who has a sharp wit and a solid sports background,” said Sam Flood, executive producer, NBC Sports and NBC Sports Network. “Sports and entertainment intersect on a daily basis, and The Crossover will bring those worlds together on a daily basis on NBC Sports Network.”
The Crossover will fully integrate with social media. The set will feature a 7-foot by 13-foot monitor wall, flanked on either side by 80-inch LED monitors directly connected to live social media feeds. Beadle and Briggs will use the monitor wall to pick and choose the “Starting 5” stories of the day, deliver sports highlights, share viral videos, and highlight twitter topics trending among various athletes and celebrities.
The Crossover Twitter account (@Crossover) is already up and running and will provide updates, exclusive content and will be an integral link between The Crossover and its audience.
Here’s the promo for the show that will run not only on NBC Sports Network, but other NBCUniversal platforms like the NBC mothership and its various cable networks.
That’s it.
