NBC Sports is crowing about the overnight ratings for the race portion of its coverage of the Kentucky Derby. In the hour of 6 p.m. to 7 p.m. ET, NBC received a 10.4 number with a 23 share. That’s the highest overnights for the Run for the Roses since 2010 and the best since a 10.9/29 in 1992 when the race was on ABC.
NBC breaks down the numbers for you below.
KENTUCKY DERBY OVERNIGHT RATING ON NBC TIES FOR BEST IN 21 YEARS
Race Portion up 16% and Pre-Race up 15% from 2012
Louisville Leads All Local Markets with a 43.7/69; up 38% from 2012NEW YORK – May 5, 2013 – NBC Sports’ coverage of Saturday’s Kentucky Derby, won by Orb, drew a 10.4 overnight rating and a 23 share for the race portion (6-7 p.m. ET), up 16% from the 2012 Kentucky Derby, according to overnight data provided today by The Nielsen Company. The 10.4 overnight rating ties the 2010 race as the best for a Kentucky Derby in 21 years (10.9/29 in 1992).
Overnight Ratings Notes:
- The pre-race coverage on NBC (5-6 p.m. ET) drew a 6.2/15 overnight rating, up 15% from last year, tying 2010 as the best for the pre-race since 2007.
- Coverage from 4-4:30 p.m. ET received a 3.1/8, the best since NBC began 4 p.m. coverage in 2008;
- Coverage from 4:30-5 p.m. ET received a 4.1/10, also the best since NBC began coverage at 4:30 p.m. (in 2007).
NOTE: National ratings and viewership for the race portion will be available on Tuesday, May 7. National ratings for the early coverage will be available on Thursday, May 9.
KENTUCKY DERBY OVERNIGHTS (Race Portion)
YEAR
OVERNIGHT
NETWORK
WINNING HORSE
2013
10.4/23
NBC
Orb
2012
9.0/20
NBC
I’ll Have Another
2011
9.7/22
NBC
Animal Kingdom
2010
10.4/23
NBC
Super Saver
2009
10.2/22
NBC
Mine That Bird
2008
9.5/21
NBC
Big Brown
2007
9.8/21
NBC
Street Sense
2006
8.9/20
NBC
Barbaro
2005
10.0/23
NBC
Giacomo
2004
10.1/22
NBC
Smarty Jones
2003
8.9/20
NBC
Funny Cide
2002
9.3/21
NBC
War Emblem
2001
9.4/22
NBC
Monarchos
2000
7.4/18
ABC
Fusaichi Pegasus
1999
7.5/19
ABC
Charismatic
1998
7.7/19
ABC
Real Quiet
1997
8.8/20
ABC
Silver Charm
1996
9.4/23
ABC
Grindstone
1995
7.2/18
ABC
Thunder Gulch
1994
8.2/21
ABC
Go For Gin
1993
9.4/21
ABC
Sea Hero
1992
10.9/29
ABC
Lil E Tee
Louisville topped all metered markets with a 43.7/69. For the race portion, 47 of the 56 Nielsen metered markets showed ratings gains from last year.
TOP METERED MARKETS FOR 2013 KENTUCKY DERBY (Race Portion)
1.
Louisville
43.7/69
2.
Ft. Myers
19.7/37
3.
Cincinnati
18.8/37
T4.
Knoxville
18.4/31
T4.
West Palm Beach
18.4/35
6.
Buffalo
15.9/33
7.
Oklahoma City
15.1/25
8.
Columbus
14.8/31
9.
Indianapolis
13.9/28
10.
Nashville
13.2/22
That is it for this post.
