Fox Sports Midwest saw big numbers for the St. Louis Blues both in the regular season and the five game NHL Western Conference Quarterfinal series with the San Jose Sharks.
Viewership for the regular was up 14% from the previous season. Average ratings for the games on Fox Sports Midwest averaged 3.5 over the 3.1 for the 2010-11 season which was the previous record. In addition, four of the five most watched Blues games on FS Midwest were set this past season.
For the postseason, the entire series with San Jose averaged a 9.7 rating. And Game 3 of the series with an 11.0 rating was the highest-rated Blues telecast ever for the regional sports network.
The Fox Sports Midwest press release.
Ratings Reach All-Time High On FS Midwest
Viewership for the Blues during Regular Season and Round 1 was strong
Television viewership for St. Louis Blues hockey reached an all-time high on FOX Sports Midwest during the 2011-12 regular season and Western Conference Quarterfinals. See below for Blues ratings facts and figures.
Regular Season
- Regular season games on FOX Sports Midwest averaged a 3.5 household rating in 2011-12 in the St. Louis DMA, up 14 percent from the previous high of 3.1 set last season.
- Four of the five highest-rated regular season Blues games on FOX Sports Midwest happened this season.
- The March 13 game at Chicago was the highest-rated regular season game in FOX Sports Midwest’s 17 seasons of Blues broadcasts.
- Blues local market TV ratings ranked fifth among U.S.-based NHL teams.
- Blues Live pregame ratings rose 4 percent and postgame increased 42 percent.
Stanley Cup Playoffs
- The Blues five-game series vs. San Jose averaged a 9.7 rating on FOX Sports Midwest.
- The Blues Game 3 win at San Jose was the highest-rated Blues telecast ever on FOX Sports Midwest, generating an 11.0 rating.
- Saturday’s Game 5 generated a 9.8. The Blues Live postgame show followed with an impressive 4.9 from 9:15-10 p.m.
- On Saturday (April 21/Game 5) FOX Sports Midwest’s prime time average of 9.0 was higher than the combined prime time averages of KMOV, KSDK and KTVI (combined 8.4).
That’s all.
