Late NFL Week 6 Window Scores Really Big for Fox

The late 4:25 p.m. ET window continues to produce great numbers for the Sunday afternoon partners. Spearheaded by Dallas at Seattle, Fox received an amazing 17.4 rating and a 32 share for the late window which also included Chicago at Atlanta and Washington at Arizona. Overall, the window scored an even more amazing 30 million viewers. That is the most watched regular season window on Fox in 19 years.

In addition, the window is the highest-rated dating back to 2011.

Here is the Fox blurb.


On Sunday (10/12), AMERICA’S GAME OF THE WEEK on FOX, led by the Dallas Cowboys’ 30-23 victory over the defending Super Bowl Champion Seattle Seahawks, posted a season-high 17.4/32 household rating/share with 30.0 million viewers, according to Nielsen, and is the highest-rated and most-watched program on all broadcast and cable television since the Academy Awards in March. More significantly, it’s the NFL on FOX’s highest-rated regular season broadcast in nearly three years (17.6/30, 12/4/11) and is the most-watched NFL on FOX regular season Sunday broadcast in 19 years. The game came in +10% in rating and +12% in audience compared to last year’s Week 6 national window (15.8/30, 26.7 million viewers). Season-to-date (three broadcasts), viewership for AMERICA’S GAME OF THE WEEK is averaging 27.8 million, +1% compared to a year ago, +15% compared to CBS’ national game average (24.2 million), +28% better than NBC Sunday Night Football (21.8 million) and is the highest-rated and most-watched program in all of television, a distinction it has held since 2009.

There you have it.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.