Without weather delays, having Danica Patrick be in contention for the top spot and remaining in the Top 10 plus having an exciting finish helped to attract eyeballs to the Great American Race on Fox. The Fox Sports officials leaving Florida today are doing cartwheels and handstands in the airport today.
The overnight rating for Daytona was a stunning 10.0/22 which is up 30% from last year which received a 7.7/13 in primetime. That is the best year-to-year increase for the race ever.
This is also the best overnight rating since the 2006 race on NBC which garnered a 10.1.
Let’s take a look at the bullet points from Fox Sports.
2013 Daytona 500 on FOX
Overnight Rating/Share (average of largest 56 US markets): 10.0/22
- Up +30% over last year 7.7/13
- Best year-to-year increase among the metered markets for Daytona 500 ever
- Best metered market rating for the Daytona 500 since 2006 on NBC (10.1/20)
- Top five metered markets: Greensboro (21.2), Indianapolis (20.5), Charlotte (20.3), Jacksonville (19.6) and Dayton (19.1)
- The race opened at an 8.6/20 between 1:30 – 2:00 PM ET and peaked at final exciting laps of the race averaging a massive 12.8/26 from 4:30 – 4:45 PM ET
Fast national ratings will be available later this afternoon
That is all.
