Fox is Happy over ALCS Game 1 Numbers

This from Fox Sports. For Game 1 of the American League Championship Series between Boston and Detroit which resulted in a 1-0 Tigers win and almost resulted in a no-hitter, Fox received a respectable 4.2/8 rating with an average audience of 6.8 million viewers. This is up 2% from last year’s Game 1 of the National League Championship Series which aired on Fox.

For the last time Fox carried the ALCS which was two years ago, the numbers are up 20%.

Locally, Detroit led all markets with an amazing 26.5 despite having a Michigan college football game that went into overtime. Boston was in second place with a 21.8 rating.

Here’s Fox’s press blurb.

MLB 2013 ALCS LogoAMERICAN LEAGUE CHAMPIONSHIP SERIES GAME 1 ON FOX POSTS 20% GAIN

Ties FOX’s Highest-Rated LCS Game 1 Since 2009

Boston, MA – The 2013 American League Championship Series got underway last night with the Detroit Tigers taking the 1-0 nail-biter and no-hitting the hitting-rich Boston Red Sox until there was one out in the ninth inning, and the audience on FOX reflected the drama. The game delivered a 4.2/8 national household rating, with 6.8 million viewers, according to Nielsen Media Research, up 20% compared to Game 1 of the 2011 ALCS on FOX (3.5/7; 5.8 million viewers) which pit the Tigers against the Texas Rangers. Last night’s game tied 2010 as FOX’s highest-rated Game 1 of an LCS since Angels-Yankees in 2009 (5.2/10; 8.4 million).

Additional highlights:

  • Up 2% over last year’s 4.1/6 with 6.8 million viewers) for NLCS Game 1 on FOX (Cardinals -Giants) which aired on a Sunday with NFL lead-in.
  • The game posted a household rating of 4.0 with 6.4 million viewers pre-11:00 PM ET and increased 23% to 4.9 with 7.8 million viewers after 11:00 PM ET.
  • FOX is projected to win the night among Households and Adults 18-49.
  • ALCS Game 1 is projected to deliver FOX its best Saturday night prime time since the NFL playoffs in January.
  • Despite competition from a Michigan football game, Detroit led all markets (26.5), +23% from Detroit’s rating for 2011 ALCS Game 1 on FOX (21.5/38); Boston followed (21.8/42).
  • Viewership steadily grew throughout the night: 8:00-8:15 – 2.4/5; 9:00-9:15 – 3.3/6; 10:00-10:15 – 4.7/9; 11:00-11:15 – 4.7/9; 12:00-12:15 AM ET – 5.5/12

That’s all.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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