Yes, Fox Soccer Channel is removing the “Channel” from its name and rebranding as “Fox Soccer”. According to the press release, it’s to show the multiple platforms soccer fans are watching content, through television, internet and mobile devices so Fox feels “Channel” is obsolete. It will also change its logo to reflect this so from now on when I do the Primetime & Late Night Viewing Picks, you’ll see the new name whenever I do English Premier League or other soccer programming on the network. So as of August when the EPL season launches, you’ll be seeing the new look and name.
Here’s the press release from Fox Sports Media Group on the new name and logo.
FOX SOCCER ANNOUNCES TOTAL RE-BRAND: NEW LOGO, NEW LOOK, FOX ATTITUDE
America’s Premier Soccer Media Outlet Evolves with Re-designed Logos, Studio Sets, Graphics
Los Angeles, CA (June 14, 2011) – FOX Soccer, America’s premier soccer-only multimedia destination, unveils its official multi-platform makeover with a new name, re-designed logos, upgraded studio sets and a high-tech on-air graphics package.
In a migration closer to its FOX Sports Media Group family, FOX Soccer’s new look across all platforms has a bold, brash typeface showcasing its irreverent FOX heritage. The word “Channel” leaves the design, in a nod to a savvy audience who access FOX Soccer content 24/7/365 through a variety of multimedia—FOX Soccer, FOX Soccer Plus, FOXSoccer.com, FOXSoccer.tv, as well as mobile and tablet applications.
“Our audience comes to FOX Soccer for one thing: to interact with the game they love. They are smart, they want new technologies, they want the best coverage,” said David Nathanson, FOX Soccer’s General Manager. “The re-branding symbolizes our continued commitment to push the limits and evolve with the game in this country.”
The new FOX Soccer, FOX Soccer Plus, FOXsoccer.com and FOXsoccer.tv will officially launch on-air and online on August 13 with the start of the Barclays Premier League and UEFA Champions League seasons.
In addition to a fresh, uniform look in coverage across platforms, FOX Soccer’s makeover includes new studio sets and improved on-air graphics packages. As the Barclays Premier League and UEFA Champions League kick-off in 2011, FOX Soccer begins producing all shows from Studios A and B on the FOX Studio Lot, a marked increase in size and design from previous sets.
There you have it.
