The “This is SportsCenter” promo campaign continues to hit home runs. This one involves the Manning Family as in dad Archie, and New York Giants quarterback Eli and injured Indianapolis Colts QB Peyton. It’s pretty funny as the Mannings are given a tour of the ESPN facilities, brothers Eli and Peyton act as brothers would be expected to act. I like it. And again, Peyton is a natural in these ads. Then again, ask brothers to act like brothers and you get the expected hijinks.
ESPN will run this in the weeks leading to the Super Bowl.
More later.
