I’ll give you some quick links as I’ve been out of the office for much of the day once again. I wonder when work will ease up for me. These last two weeks have been insane.
Here’s the official announcement from Nielsen that Super Bowl XLIV was the most watched Big Game of all time.
Nielsen also states that the Doritos Super Bowl ad in which two men are are attacked in a gym for stealing a bag of chips was the most watched ad of all time.
John Ourand in Sports Business Daily has bad news for DirecTV subscribers who’ve been hoping for a resolution in its dispute with Versus.
SBD also rounds up several stories and quotes on CBS’ reaction to its monster record ratings for the Super Bowl.
The SBD also recaps the now-famous Letterman/Oprah/Leno Super Bowl promo from the viewpoints of both Dave and Big Jaw Leno.
Michael Hiestand in USA Today has a look at the weekend ratings from events other than the Super Bowl.
Richard Deitsch of Sports Illustrated grades CBS’ pregame, game and postgame productions.
Paul Bond of the Hollywood Reporter says TiVo users replayed some of the Super Bowl’s biggest plays rather than the ads.
Alex Weprin of Broadcasting & Cable says Major League Baseball has set this year’s price for its out-of-market broadband MLB.TV service.
Glen Dickson of B&C writes that NBC Universal is producing the 2010 Winter Olympics entirely in HD.
Mike Reynolds of Multichannel News previews Darren Rovell’s special on the Sports Illustrated Swimsuit issue on CNBC.
Mike adds that Danica Patrick’s closed wheel racing debut paid off in the ratings for Speed.
Katy Bachman of Mediaweek reports that the strategy to rename the Miami Dolphins stadium just in time for the Super Bowl paid off for Sun Life.
Mike Shields from Mediaweek writes that the SportsFanLive site has launched an Olympic Twitter page.
Richard Sandomir of the New York Times looks at the record audience for Super Bowl XLIV and also gets reaction from actor Alan Alda who starred in the M*A*S*H season finale which was the previous viewership recordholder.
The New York Daily News’ Bob Raissman says quarterbacks receive too much attention. Really, Bob?
Keith Groller from the Allentown (PA) Morning Call looks at the record viewership for Super Bowl XLIV.
Laura Nachman has her bests and worsts for Super Bowl XLIV.
Sarah Talalay in the South Florida Sun Sentinel writes that the Indianapolis Colts championship gear that never saw the light of day during the Super Bowl was immediately sent to Haiti as part of the earthquake relief effort.
David Barron of the Houston Chronicle gives his impression of the Super Bowl ads.
Ed Sherman of Crain’s Chicago Business says Drew Brees and other members of the New Orleans Saints are about to become ad agency darlings.
Christopher Byrne of Eye on Sports Media has noticed that NBC has cut its staff for the Vancouver Winter Olympics as compared to the 2006 Games in Turin.
I’m going to end it now. I’ll have more later.
