Canadians watching CTV, TSN, Rogers Sportsnet, OLN, RDS, V, et. al., a.k.a. the Canadian Olympic Broadcast Media Consortium plans to go all out for the 2012 Olympic Games in London. More than 5,500 hours will be made available in the Great White North. Well, it won’t be white in the summer, but plenty of action will be seen on the 9 networks that make up the Consortium.
This was used to success in 2010 during the Vancouver Winter Olympics. It will be used once again for the last time in 2012. After this year, Rogers drops out of the Olympics business and if the IOC approves, CBC will return to airing the Olympic Games as a partner to CTV for 2014/2016, but we’re not there yet.
Overall, more than 2,000 hours will be aired on TV through the four English language networks (CTV, TSN, Sportsnet and OLN), two French networks (RDS and V) and three multi-language networks.
In addition, more than 3,500 hours will be streamed online including the TV coverage plus events that won’t be aired on television.
Here’s the CTV press release.
Canada’s Olympic Broadcast Media Consortium To Deliver More Than 5,500 Hours of Olympic Games Coverage for London 2012
More choice than ever before with largest four screen experience on television, computer, smart phone, and tablet platforms
CTV’s Brian Williams and RDS’ Chantal Machabée helm Prime Time broadcasts live from LondonToronto, ON (June 1, 2012) – Canada’s Olympic Broadcast Media Consortium has announced its commitment to delivering Canadians the best Summer Games experience ever. The Consortium is bringing viewers more than 5,500 hours of coverage – the equivalent of more than 229 days of content or close to two thirds of a year – during the 17 days of London 2012, more than any other Games. The Consortium’s plan includes 2,000+ hours of television coverage in 11 different languages and 3,500+ hours of digital coverage. Additionally, the Consortium has confirmed the schedules for its conventional and dedicated sport channels which range between 15 – 22 hours of coverage per day. This plan ensures Canadians have as many options as possible to watch their favourite events.
A breakdown of hours and schedules is below.
HOURS OF COVERAGE FOR LONDON 2012
Television
In total, more than 2,000 hours will be broadcast on Consortium television stations:
- English coverage on CTV, TSN, Sportsnet, and OLN – 1,114 hours
- French coverage on RDS and V – 704 hours
- Multi-lingual coverage on OMNI.1, OMNI.2, and ATN – 223 hours
- Languages include Bangla, Cantonese, Hindi, Italian, Mandarin, Portuguese, Punjabi, Tamil, and Urdu
Digital
More than 3,500 hours of coverage will be available online and on mobile devices at CTVOlympics.ca and RDSolympiques.ca:
- Live streaming of coverage from CTV, RDS, TSN, Sportsnet, and V – 1,431 hours
- Live streaming of events from various Olympic venues – 2,100 hours
“We are committed to bringing Canadians a robust Olympic Games experience, whether on television or digital platforms,” said Adam Ashton, President, Canada’s Olympic Broadcast Media Consortium. “With 26 sports, plus a sizeable time difference and so many people on the go during the Summer, it is important to provide Canadians with a choice on how, when, and where they want to consume London 2012 content.”
In addition, 10 Rogers Radio stations will provide listeners with Olympic Games coverage, including the Opening and Closing Ceremonies, a daily hour-long highlights show, and updates three times an hour everyday during the Games. The 10 stations are: 1310News (Ottawa), 680News (Toronto), News1130 (Vancouver), 660News (Calgary), 570News (Kitchener, Ont.), News95.7 (Halifax), News 88.9 (Saint John, N.B.), News91.9 (Moncton), Sportsnet 590 The FAN (Toronto), and Sportsnet 960 The FAN (Calgary). The national hour of Prime Time Sports with Bob McCown(6 – 7 p.m. ET) airing on Sportsnet 590 The FAN, Sportsnet 960 The FAN and 19 other radio stations across the country, will also be dedicated to London 2012.
That’s it.
