It was one of Versus’ biggest matchups since obtaining the secondary rights to Pac 10 football games from Fox Sports Net and as a result, the network saw its biggest college football ratings ever. Oregon-Cal brought in an average of just under two million viewers and very good ratings in their respective local markets.
Perhaps the marriage of NBC Sports and Comcast will lead Versus to bid for the Pac 10 rights. We’ll see down the road, but before we jump ahead, here’s the Versus press release.
SATURDAY’S #1 OREGON/CAL GAME ON VERSUS WAS MOST-WATCHED COLLEGE FOOTBALL GAME IN NETWORK HISTORYNEW YORK, N.Y. (November 16, 2010)— VERSUS averaged more than 1.9 million viewers for the November 13 telecast of top-ranked Oregon’s win over Cal (15-13), making it the most-watched college football game ever on the network and surpassing the previous college football high set by Oregon/Oregon State on November 29, 2008 (1.6 million viewers).The telecast, which garnered a 1.7 HH rating, peaked at a 2.7 HH rating and more than three million viewers from 10:30 p.m.-10:45 p.m. ET. The game was also VERSUS’ most-watched college football game among all the key male demos.VERSUS.com also experienced its most trafficked day ever on November 13 for college football, leading to remarkable growth with unique visits and page views up triple digits compared to the month’s average.The network fared extremely well in the team’s local markets as well. Portland received a 13.3 HH rating and the San Francisco/Oakland/San Jose market delivered a 4.2 HH rating, making VERSUS the #1 rated network overall in both markets during the time period.
And that is it.
