Despite Blowout, NCAA Women’s Championship on ESPN Earns Highest Overnight Rating in Ten Years

ESPN says Tuesday’s NCAA Women’s Basketball Championship game between UConn and Notre Dame earned a 3.1 overnight rating. That’s the highest overnight number for a women’s basketball game on the network dating back to 2004.

The Hartford-New Haven, CT market naturally was the highest local number of the night receiving a 29.3. Nashville where the women’s championship was played was second with a 6.8 followed by Knoxville with a 6.0.

Here’s ESPN’s announcement.

Highest Overnight Rating for Women’s College Basketball Game Since 2004

Hartford/New Haven Top Market with 29.3 Rating
Most-Viewed Women’s Event on WatchESPN and Largest Audience for ESPN3 Surround Production

ESPN’s telecast of Connecticut’s 79-58 victory over Notre Dame in the NCAA Women’s National Championship on April 8 averaged a 3.1 metered market rating, making it the highest overnight rating for a women’s basketball game since 2004. The matchup between the undefeated power programs is also the fourth highest-rated NCAA Women’s National Championship on ESPN on record (beginning 2000).

Fans also turned to ESPN’s digital platforms, with WatchESPN’s traditional telecast and the special ESPN3 Surround production of the matchup totaling 3,800,000 minutes, the highest amount for a women’s college basketball game on the platform this year. The game also generated the most minutes viewed for an ESPN3 Surround production to date.

Hartford/New Haven led all markets for the telecast with a 29.3 rating, making it the market’s highest overnight for a program on cable in 2014. Nashville was the second highest-rated market with a 6.8 followed by Knoxville (6.0), Louisville (5.5), Indianapolis (4.8), Raleigh-Durham (4.7), Providence (4.6), New York (4.6), Memphis (4.5) and Greenville (4.5).

There you have it.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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