NBC has provided the ratings for Monday’s Olympic primetime program. The Peacock saw a 10 percent decline from Vancouver on the first Monday of the Olympics. Last night’s ratings saw a 12.8 number and a 20 share for the tape delayed coverage compared to Vancouver’s 14.2/22 for mostly live programming. Compared to Turin in 2006, it’s pretty much even at 12.8/19.
Average viewership for last night was 22.4 million as compared to 25.2 million viewers in 2010 and 21.1 million for Turin.
As for NBCSN, it’s reaping the benefits of live Olympic coverage seeing an average of one million viewers between 6 a.m. to 3 p.m. on Monday. Between 3 and 6 a.m., NBCSN ran taped curling. For the first three days, NBCSN is averaging 1.6 million viewers which is 60% higher for the first three days of London in 2012.
CNBC registered an average of 1.2 million viewers Monday evening for its taped coverage of the US-Norway men’s curling match.
Salt Lake City was the top-rated local market with a 21.7/39. Minneapolis was second with 19.9/32 and Denver was third with a 19.5/33. Milwaukee was fourth and Austin, TX was 5th. Oklahoma City, Albuquerque, Chicago, Greenboro, NC and Portland, OR round out the top 10. Do you notice a trend there? Yes, the only market in the Eastern half of the country in the top ten was Greenboro. Not sure why that is.
Here’s the NBC press release.
NBCSN CONTINUES RECORD PACE WITH 84% VIEWERSHIP INCREASE FROM 2012 LONDON GAMES
NBC’s Sochi Coverage Most-Dominant February Monday Primetime on Record in Viewership & Adult 18-49 Demo
NBC’s Winter Olympics Late Night Show Posts Best Viewership for an Opening Monday since 2002 Salt Lake City Games
CNBC’s USA-Norway Men’s Curling Telecast Posts Network’s Best Viewership Ever in Monday Early Evening Time PeriodSTAMFORD, Conn. – February 11, 2014 – After a record-breaking opening weekend, NBCSN continued its torrid pace with an average of 1.0 million viewers for Monday’s live coverage (6 am-3 pm ET) – up 84% from the network’s opening Monday of the 2012 London Olympics, according to live plus same day official national data released today by The Nielsen Company. NBCSN was also the most-watched cable network from 12 noon-5 p.m. ET yesterday averaging 1.6 million viewers. NBCSN is averaging 1.6 million viewers for all Olympics coverage through three days, a 60% increase over its first three days of 2012 London Games coverage. The 2012 London Olympics were the first aired by NBCSN.
Last night’s coverage of the 2014 Sochi Winter Olympics on NBC ranks as the most dominant primetime performance ever by a broadcast network on a February Monday in viewership and the Adult 18-49 demo. NBC averaged 22.4 million primetime viewers (P2+) and a 6.5 rating among Adults 18-49 – resulting in respective record advantages of 27% and 35% over the combined primetime totals of ABC, CBS and FOX.
- NBC’s midnight Late Night show averaged 6.0 million viewers on Monday, ranking as the most-watched Winter Olympics opening Monday late night show since the 2002 Salt Lake City Games.
- Last night’s primetime Olympics telecast on NBC (8-11:02 p.m. ET) averaged 22.4 million viewers – up 6% from the last European Winter Olympics (21.1 million for Turin in 2006) and down 11% from the network’s live (ET/CT) coverage of the opening Monday of the 2010 Vancouver Games, which fell on the President’s Day holiday (25.2 million viewers). Last night’s coverage also averaged a 12.8 national household rating/20 share – even with Turin (12.8/19) and down 10% from the live Vancouver coverage (14.2/22).
- CNBC set an all-time record for its Monday 5-8 p.m. ET time period averaging 1.2 million viewers for the United States-Norway men’s curling match.
TOP 10 METERED MARKETS FOR NBC PRIMETIME COVERAGE:
Market HH rating/share 1. Salt Lake City 21.7/39 2. Minneapolis 19.9/32 3. Denver 19.5/33 4. Milwaukee 18.2/30 5. Austin 16.7/27 6. Okla. City 16.6/23 7. Albuquerque 16.5/25 T8. Chicago 16.2/24 T8. Greensboro 16.2/22 10. Portland 16.0/28
That’s it.
