CBS Selects "Elementary" For the Post-Super Bowl Timeslot

This was announced yesterday by CBS. As the network will air Super Bowl XLVII from New Orleans in February, it will have a built-in 100 million people watching the Big Game, the show after the broadcast will always get big ratings. So CBS has selected the rookie drama, “Elementary” starring Jonny Lee Miller as a modern day Sherlock Holmes and Asian sister Lucy Liu as Dr. Watson.

The show will be slated to begin at 10 p.m. ET, but we all know with the overrun and the trophy presentations, the show probably won’t begin until after 10:20 p.m.

“Elementary” airs regularly Thursday nights at 10 ET/PT on CBS. Here’s the press release.

AFTER THE SUPER BOWL… IT’S “ELEMENTARY”

CBS’ Hit Freshman Drama, Which Provides a Modern Take On Sherlock Holmes, Receives Coveted Post-Super Bowl Slot

CBS announced today that its hit freshman drama ELEMENTARY, which provides a modern take on Sherlock Holmes in New York City, will receive the coveted post-Super Bowl slot. A special episode of ELEMENTARY will be broadcast following CBS Sports’ coverage of SUPER BOWL XLVII, Sunday, Feb. 3  (10:00-11:00 PM, ET/7:00-8:00 PM, PT, time approximate after post-game coverage).

ELEMENTARY, which has won its Thursday (10:00-11:00 PM) time period in key ratings measures in every broadcast against regularly scheduled programming this season, is averaging 14.2 million viewers, 4.6/11 in adults 25-54 and  3.5/10 in adults 18-49. ELEMENTARY ranks as the #2 new series on television this season, only slightly behind CBS’ VEGAS (14.5 million viewers).

The series has also opened strong in international markets. ELEMENTARY is the number one new series in Canada, airing on the Global Network, where it wins its time period in viewers and key demographic categories.  In the UK, ELEMENTARY ranks as Sky Living’s third highest rated series since 2002, and the top-rated launch of a drama acquisition in the channel’s history.

ELEMENTARY stars Jonny Lee Miller as eccentric, mischievous detective Sherlock Holmes and Lucy Liu as Dr. Joan Watson, a former surgeon turned sober companion. Following his fall from grace in London and a stint in rehab, Sherlock escapes to Manhattan where his wealthy father forces him to live with his worst nightmare – a sobriety coach. Now running free in New York solving crimes, it’s simple deduction that he’s going to need someone to keep him grounded, and it’s elementary that it’s a job for Watson.

Also, Aidan Quinn stars as Capt. Thomas Gregson, who knows from previous experience working with Scotland Yard that Sherlock is brilliant at closing cases, along with Jon Michael Hill, who portrays Det. Marcus Bell, a top-notch investigator who is initially skeptical of Holmes and his unorthodox methods.

Robert Doherty, Sarah Timberman, Carl Beverly and Craig Sweeny are executive producers for CBS Television Studios.

That’s it. Go vote. Exercise your right.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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