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Weekend Programming Press Release Action

Posted by on Mar 4, 2010 23:40

I’ll give you a few releases pertaining to this weekend and then later, I’ll be writing a review of the Magic & Bird HBO documentary.

Let’s do the CBS Sports college basketball schedule.

CBS SPORTS’ “ROAD TO THE FINAL FOUR” ROARS INTO MARCH

No. 10 West Virginia Battles No. 9 Villanova on Saturday, March 6 and  Missouri Valley Conference Crowns Champion on Sunday, March 7 to Highlight Weekend Line-up

CBS Sports’ ROAD TO THE FINAL FOUR roars into March as the madness begins on Saturday, March 6 and Sunday, March 7   (12:00-6:00 PM, ET; both days).

Saturday’s live action tips off with a national broadcast as *No. 10-ranked West Virginia takes on *No. 9-ranked Villanova (12:00 NOON, ET). *No. 2-ranked Kansas battling Missouri follows (2:00 PM, ET). The day concludes with a national Pac-10 match-up as UCLA plays Arizona State.

Sunday’s national tripleheader tips-off as Florida visits *No. 3-ranked Kentucky (12:00 NOON, ET), followed by the Missouri Valley Conference Championship (2:00 PM, ET). The weekend’s action wraps up with a Big Ten battle as Michigan takes on *No. 11-ranked Michigan State (4:00 PM, ET).  

AT THE HALF, CBS Sports’ halftime studio show hosted by Greg Gumbel, along with Sports Illustrated’s Seth Davis, with Greg Anthony joining on Sunday, provides all the day’s news, scores and highlights live from the CBS Broadcast Center in New York City. Eric Mann produces and Bob Matina directs. Harold Bryant is Vice President, Production, CBS Sports.

(*AP poll rankings as of 3/1/10)

Following are the talent assignments for this weekend’s action:

Saturday, March 6 – Tripleheader
12:00-2:00 PM, ET
West Virginia at Villanova – Gus Johnson/Greg Anthony

2:00-4:00 PM, ET
Kansas at Missouri – Verne Lundquist/Clark Kellogg

4:00-6:00 PM, ET
UCLA at Arizona State – Spero Dedes/Bob Wenzel

Sunday, March 7 – Tripleheader
12:00-2:00 PM, ET
Florida at Kentucky – Ian Eagle/Jim Spanarkel 

2:00-4:00 PM, ET
Missouri Valley Conference Championship – Dick Enberg/Bill Raftery 

4:00-6:00 PM, ET
Michigan at Michigan State – Kevin Harlan/Dan Bonner

Speaking of Magic & Bird, the documentary premieres on HBO this Saturday night.

HBO SPORTS® DOCUMENTARY MAGIC & BIRD:  A COURTSHIP OF RIVALS, EXPLORING BASKETBALL’S FIERCEST RIVALRY, DEBUTS MARCH 6
            The HBO Sports documentary MAGIC & BIRD:  A COURTSHIP OF RIVALS, chronicling the fierce rivalry between basketball legends Larry Bird and Earvin “Magic” Johnson, debuts SATURDAY, MARCH 6 (8:00-9:30 p.m. ET/PT), exclusively on HBO. 
            Other HBO playdates:  March 6 (11:30 p.m.), 9 (4:15 p.m.), 11 (8:30 a.m., 7:00 p.m.), 14 (8:30 a.m.), 17 (noon, 8:00 p.m.), 20 (11:30 a.m.) and 23 (7:30 p.m., 3:10 a.m.), and April 2 (1:55 a.m.) and 5 (6:30 p.m.)
            HBO2 playdates:  March 8 (3:30 p.m.), 12 (7:30 p.m.), 27 (4:30 p.m.) and 30 (noon, 8:30 p.m.)
            The film traces the history of the competition between Los Angeles Lakers immortal Earvin “Magic” Johnson and Boston Celtics great Larry Bird, which began 30 years ago when they led their midwest universities to the 1979 NCAA Championship game, through a decade of dominance, when the two won three NBA MVP awards apiece and a combined eight NBA titles. Debuting on the eve of March Madness, the exclusive HBO presentation also examines the different cultures that helped shape them and contributed to their unique styles, as well as exploring their unlikely friendship.
            Though sharing Midwestern roots and following the same team-oriented philosophy, the introverted Bird (from the small town of French Lick, Ind.) and the extroverted Johnson (from the industrial state capital of Lansing, Mich.) couldn’t be more different in personality. The two superstars talk about each other at length in the film and provide intimate insights into their remarkable lives.
            The special’s high-profile list of interviewees also includes:  Hall of Famer Pat Riley, who coached Johnson on the great Lakers teams of the 1980s; teammates Kevin McHale, Cedric Maxwell and Michael Cooper; George Fox, Johnson’s high school coach; siblings Evelyn Johnson and Mark Bird; entertainer Arsenio Hall; former C
BS Sports executive Ted Shaker; and sports journalists Bryant Gumbel, Jackie MacMullan, Charles Pierce and Steve Springer.
            HBO Sports’ documentary group has earned 28 Sports Emmy®  Awards and seven Peabody Awards for production excellence.
            The executive producers of MAGIC & BIRD:  A COURTSHIP OF RIVALS are Ross Greenburg and Rick Bernstein; produced by Ezra Edelman; edited by Charlie Olivier; written by Aaron Cohen; music composed by Gary Lionelli; narrated by Liev Schreiber.

            Highlights from MAGIC & BIRD:  A COURTSHIP OF RIVALS:
            HBO Sports’ Bryant Gumbel:  “One of my pet peeves always is when people say, ‘Oh, Michael Jordan saved the NBA.’  Bullshit.  ‘Magic’ and Larry saved the NBA.”
            Larry Bird:  “They talk about it every day somewhere. If I go to a foreign country, it’s ‘ “Magic”, where’s “Magic?” ’  It’s the same everywhere…We got this connection that’s never gonna be broken. I mean, right to our graves. They’ll be talking about this a hundred years from now.”
            “Magic” Johnson:  “We don’t have to see each other. We don’t have to say hello. We don’t have to call each other. You know you got this tight bond with this cat. And you don’t have to see him for a year or two. But you’re always gonna be linked to him.”
            Bryant Gumbel:  “I think he [Bird] was a mystery to the extent he wanted to be a mystery. He didn’t enjoy doing interviews. He didn’t go out of his way to do them. He wasn’t particularly good at ‘em. He was kind of like, ‘Hey if you wanna know who I am, watch the game. That’s who I am.’ ”
            Larry Bird on French Lick, Ind.:  “I didn’t know that people made millions of dollars. I didn’t know that everybody had a family car. I was in my own cocoon. I was in a small town with the people I knew, and I thought I would live there for the rest of my life.”
            Jim Jones, Bird’s childhood friend:  “I saw Larry take an ‘F’ in an English class…because he had to get up in front of his peers and give a speech. He said, ‘I won’t do it.’ He just could not get up in front of his friends and talk.”
            “Magic” Johnson on the nickname given to him after his high school varsity debut:  “In the beginning I thought…it was dumb. I didn’t know nothing about a nickname. And then you start saying, ‘Wait a minute, it fits my game.’  And then people in the street start saying, ‘Hey “Magic.” ’ And I said ‘Hmmm.’ ”
            Sister Evelyn Johnson:  “He bought into it. I think he felt like he had to kind of live up to that name. And I must say that he did. He had to look the part.  Play the part.”
            George Fox, Johnson’s high school coach:  “He loved it. The more attention he got…Earvin liked attention. He wanted attention from anybody he could get it from. Earvin was the first guy to have a posse. He not only had a posse of a lot of black kids, he had a lot of white kids he was hanging around with.”
            Larry Bird on “Magic” Johnson:  “I thought he was very good. There’s no question about it. Actually, I thought he was probably the best guard on the team. We didn’t get to play a lot [in the World Invitational Tournament] but you could tell.”
            “Magic” Johnson on Larry Bird: “We came down a couple of times, I go behind my back, ‘no look’ [pass] to him. He gets it and ‘no look

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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