CBS is feeling good over the ratings and viewership for the early 1 p.m. ET slot on Sunday which was occupied by the San Diego Chargers at the Cincinnati Bengals. Overall, CBS saw a very strong 18.9 rating and a 36 share. That’s up 4% from last year’s Indianapolis at Baltimore game which also aired on CBS.
Viewership was an astounding 30.9 million viewers which is also up 4% from last year’s early AFC Wild Card Sunday game.
Locally, Cincinnati averaged a 42.9/65 which topped the nation among local markets for the game. It also drew the biggest audience of the NFL season for WKRC-TV.
In San Diego which experienced a 72 degree day and a game airing at 10 a.m. Pacific Time, the market saw a season high 38.8. That’s impressive.
Here’s the CBS statement.
“THE NFL ON CBS” BROADCAST OF CHARGERS-BENGALS AFC WILD CARD PLAYOFF GAME EARNS HIGHEST VIEWERSHIP AND RATING IN 19 YEARS
THE NFL ON CBS’s broadcast of the AFC Wild Card Playoff game featuring the San Diego Chargers’ win over the Cincinnati Bengals on Sunday, Jan. 5 (1:06-4:20 PM, ET) was seen by an average of 30.9 million viewers (Persons 2+), which is the highest viewership in 19 years for an early Sunday AFC Wild Card game (31.6 M; New England-Cleveland; 1/1/95; NBC), and is up 4% from last year’s 29.6 million (Indianapolis-Baltimore).
The Chargers-Bengals AFC Wild Card Playoff game scored an average fast-national household rating/share of 18.9/36, up 4% from last year’s 18.1/36, which is the highest-rated early Sunday AFC Wild Card game in 19 years (22.0/48; New England-Cleveland; 1/1/95; 12:30-3:37 PM, ET).
The average viewership and rating/share for the Chargers-Bengals game peaked with 36.2 million viewers and a 21.6/39 (3:30-4:00 PM, ET), respectively.
There you have it. Another Wild Card Playoff rating-centric post is coming up.
