Just received this notice from CBS/Turner on last night’s FIRST FOUR™ doubleheader involving Mississippi Valley State-Western Kentucky and BYU-Iona, both of which involved wild comebacks or collapses, whichever you prefer.
The ratings were an average 0.9 for both games on truTV. CBS/Turner says that’s in line with last year’s average for all FIRST FOUR™ games. Both games received a 0.9 rating. Last year’s ratings averaged a 0.85.
Here’s the press blurb from CBS/Turner for last night.
THIS JUST IN…
…from Turner Sports and CBS Sports
truTV’s exclusive live doubleheader coverage of the First Four of the 2012 NCAA Men’s Basketball Championship on Tuesday, March 13 (6:30 p.m.-12 a.m. ET), averaged a 0.9 metered market household rating. In 2011, the First Four averaged a 0.9 overnight metered market household rating through the first four telecasts.
Both of last night’s truTV telecasts – Mississippi Valley State vs. Western Kentucky (6:30-9:15 p.m.) and BYU vs. Iona (9:45 p.m.-12 a.m.) – earned a 0.9 metered market household rating, according to Nielsen.
That will do it.
