Saturday’s Iron Bowl rivalry game between Alabama and Auburn drew very good numbers for the Columbia Broadcasting System. CBS saw an 8.6 overnight rating with an 18 share. That’s up a whopping 291% for last year’s Iron Bowl which resulted in a blowout and saw a low 2.2/5.
Thankfully, a close game and a wild finish brought some big numbers for CBS. Birmingham ranked number one among the local markets with an astounding 57.3/82 rating.
Saturday’s game is the second highest overnight rating of the season for the SEC on CBS package. Alabama at Texas A&M which was the network’s season premiere brought a 9.0/21 back in September.
Here’s the CBS press blurb.
“SEC ON CBS” COVERAGE OF EPIC IRON BOWL EARNS EPIC RATING, UP 291%
Game Earns Overnight HH Rating/Share of 8.6/18 in Metered Markets
CBS Sports’ SEC ON CBS coverage of the epic Iron Bowl with No. 4-Auburn upsetting No. 1-Alabama, 34-28, on Saturday, Nov. 30, earned an overnight household rating/share of 8.6/18, up 291% from last year’s 2.2/5 (Alabama over Auburn) in the metered markets.
The 8.6/18 is the second highest-rated college football game of the season in the metered markets trailing only the 9.0/21 for CBS Sports’ broadcast of No. 1-Alabama vs. No. 6 Texas A&M (9/14/13).
Overall, SEC ON CBS has the Top Three rated college football games of the season (#3; 6.9/13; No. 13-LSU vs. No. 1 Alabama, 11/9/13)
The rating/share peaked at 11.8/23 between 7:00-7:30 PM, ET.
The Top 5 Rated Markets:
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Birmingham – 57.3/82
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Knoxville – 20.2/33
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Columbus – 20.1/38
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Nashville – 19.1/34
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New Orleans – 17.3/29
That’s all.
