Thanks a shootout that led to a 51-48 final score and an audience that wasn’t split, CBS saw the best overnight ratings for the NFL season to date. The Denver at Dallas track meet saw an 18.6 overnight rating with an amazing 34 share. At its peak, the game saw a 24.4/41 in its final quarter hour.
And yesterday’s game was 18% better than last year’s late games for CBS. Here’s the announcement.
“THE NFL ON CBS” COVERAGE OF DENVER’S WILD WIN OVER DALLAS SCORES HIGHEST RATED NFL GAME OF SEASON ON ANY NETWORK
Game Earns Rating/Share of 18.6/34 in Metered Markets
CBS Sports’ Week 5 coverage of THE NFL ON CBS on Sunday, Oct. 6, highlighted by the Denver Broncos’ wild, 51-48, win over the Dallas Cowboys earned the highest rating of the NFL season-to-date on any network with an average overnight household rating/share of 18.6/34 in the metered markets.
Yesterday’s game rating/share peaked at 24.4/41 from 7:30-7:45 PM, ET. The 18.6/34 also was an 18% increase from last year (15.7/29; highlighted by Denver-New England; Buffalo-San Francisco; Tennessee-Minnesota).
In addition, the game’s rating/share is the highest-rated program on television in the metered markets since the 2013 Academy Awards (26.1/41; 2/24/13).
THE NFL ON CBS’s Week 5 regional game coverage in the early window earned an average overnight HH rating/share of 9.7/20, up 4% from last year’s 9.3/19. Yesterday’s regional games were highlighted by New England-Cincinnati; Kansas City-Tennessee; Baltimore-Miami and Jacksonville-St. Louis.
There you have it.
